Home Mobility Ford Cainta Opens as Philippines’ First Brand@ Retail 2 Dealership

Ford Cainta Opens as Philippines’ First Brand@ Retail 2 Dealership

Ford, in a continuing effort to provide the best all-around service to its customers, has just this week opened its newest branch, located in Cainta, Rizal. This marks the first of 12 new Ford dealerships the company will open over the next half-year, as well as the first Philippine dealership to sport the new Brand@Retail 2 image. This image focuses on greater comfort and convenience for prospective buyers, by giving them much more room to look around, easier access to dealership services, and a more intimate venue to conduct business with the retailer. It also makes the Ford dealerships greener and more environmentally sustainable through the use of more natural lighting, low-power LED illumination and many water-saving measures.

“We are very proud to open the doors of Ford Cainta and showcase Ford’s new brand and retail image. We are excited to be a partner of Ford’s growing presence in the Philippines and look forward to bringing Ford vehicles and quality service to even more customers,” said Edmund Yee, dealer principal, Ford Cainta.

Ford Cainta is be the first of a dozen new dealerships in the country, which will increase the Ford nationwide network to 35 dealerships in the next six months.

“With this next phase of expansion across key locations in the Philippines, we look forward to being even more accessible to our customers and offer them our class-leading Ford vehicles and convenient customer service offerings,” added Krieger.