Home Technology Technology News Globe opens doors of its first two-storey GEN3 store in Greenbelt

Globe opens doors of its first two-storey GEN3 store in Greenbelt

Globe Telecom is bringing a world-class retail experience to the central business district in the Philippines with the opening of its first- two-storey GEN3 store in Greenbelt 3, Makati. Strategically located in the central business district of the country, more customers in Manila will now be able to experience next-generation retail in one dynamic and interactive space.

The newly opened store is the 4th GEN3 store to be opened in the country since the project’s launch in December last year. The newest GEN3 store in Greenbelt showcases lifestyle zones such as Music, Entertainment, Life, and Productivity to the self-service customer kiosks.


Each lifestyle zone is fashioned to feature the telco’s top-notch roster of content; from the best music on Spotify, in-demand movie and TV titles on HOOQ, and the latest in mobile gaming such as Clash of Clans and Candy Crush, among others. GEN3 stores follow the latest trends and with new content every quarter, customers can expect new activities to experience and new stories to get inspiration from.

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“Our journey to transforming the customer experience continues with the opening of another GEN3 store in the country, this time in Makati, the country’s central business district. This is the first two-storey store which means that more customers will be able to enjoy the innovative and interactive experience that the GEN3 store offers. In the same way that Globe has transformed the Philippine mobile landscape by recognizing the digital shift and responding to the needs of our customers, we also see GEN3 creating a new standard for telco retailing not just in the Philippines but in the world,” said Ernest Cu, president and CEO at Globe.


Joe Caliro, Globe head of Retail Transformation and Stores Management, holding Ubooly.

Notably, GEN3 is the first store in Asia to carry the ZAGG machine, a revolutionary device that customizes industry standard screen protection for almost all available smartphones, tablets, and smart watches in the market. The store also carries Ubooly, a cuddly plushie you can house your smartphone in so it talks, listens, and plays with you (or your child) via an app of the same moniker available on Android and iOS.


Globe is set to open one more GEN3 store at SM Megamall in Mandaluyong come October. Globe also earlier announced the construction of the Globe Iconic Store that is set to be the biggest and grandest Globe store. The Globe Iconic Store will soon rise right above the Bonifacio Global City amphitheatre at the Bonifacio High Street Central in Taguig City.