Leica Store Philippines celebrates its first anniversary with the launch of a new photo gallery and the new Leica SL camera. It is a month of triple celebrations for the premium German brand, Leica Camera in the Philippines. It was the same time last year when Leica Camera, the legendary German camera and sport optics manufacturer with over 160 years of heritage, opened its doors in Manila, Philippines. Since then, cameras that are designed after its founder Oskar Barnack’s philosophy of versatility, excellence and picture quality have become accessible to Filipino photojournalists, hobbyists and enthusiasts alike.
We believe that there’s more than meets the eye. There are stories and certain types of beauty that can only be recognized once they’re zoomed in or viewed from the lens-and it is what constantly drives Leica to innovate,” said Ivan Yao, Managing Director of Lucerne. “We are very happy to share this passion in photography with the Filipinos and being in Manila for a year now is indeed a great milestone,” he added.
Managing Director of Leica Camera Asia Pacific, Sunil Kaul says, “101 years of photographic history at Leica stands for generations of scientists and precision engineers who were never satisfied with anything that was only just tolerable. It had to be the best. German precision engineering and a worldwide ambassador for ‘Made in Germany’, Leica cameras attained the status of coveted collectors pieces and status symbols. I send only my best congratulations to Lucerne on an excellent job in providing a destination for photography enthusiasts to exchange and share their stores”.
To celebrate the first year anniversary of Leica Store Philippines, the company proudly unveils the Leica Gallery. For the initial salvo, the gallery will feature Fade Into Light- a travel photography series by AP Murillo and Raul Echivarre, that perfectly captures the act of gathering fish in Currimao, Ilocos Norte.