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Microsoft launches #UpgradeYourWorld initiative


Microsoft partnered with 10 global nonprofits to tell the inspiring stories of how they are “upgrading the world” by addressing pressing issues such as poverty, HIV, education, humanitarian relief and the environment.

The initiative will highlight the great work of these organizations, and demonstrate how Microsoft empowers people and organizations to achieve more. It will be executed through an integrated approach involving strategically placed content, motivational stories, influencer outreach and ongoing consumer engagement to create excitement for the nonprofit partners and Windows 10.

To further empower their efforts, each global organization will receive from Microsoft a $500,000 cash investment plus a combination of technology and services, and promotion of its work through our owned, earned and paid media. Each of the 10 global organizations will receive a month-long spotlight pegged to either a tent pole moment, event or program that aligns with the larger messaging of “Upgrade Your World.”

The following organizations are the global nonprofit partners disclosed in the July 13 announcement:

• Save The Children – An international organization ‘that promotes children’s rights, provides relief and helps support children in developing countries.

• CARE – An international humanitarian agency delivering emergency relief and long-term international development projects.

• Keep a Child Alive (KCA) – KCA brings dignified treatment,care and support to children and families affected by HIV.

• Code. org – A nonprofit dedicated to expanding participation in computer science by making it available in more schools, and increasing participation by women and underrepresented minorities.

• Special Olympics – The world’s largest sports organization for children and adults with intellectual disabilities, providing year-round training and competitions to more than 4.5 million athletes in 170 countries.

• The Nature Conservancy – A member driven organization that protects Earth’s natural resources and beauty.

• Pencils of Promise (PoP) – PoP builds schools and increases educational opportunities in the developing world.

• Malala Fund – A non-profit organization led and inspired by Malala Yousafzai to empower girls through quality secondary education.

• The Global Poverty Pro!ect (GPP) – GPP is an international education and advocacy organization working towards the end of extreme poverty by 2030.