For a third consecutive year, Samsung Electronics has been voted the best and most trusted brand in Asia. This is according to results from ‘Asia’s Top 1000 Brands’, an annual online survey conducted by Campaign Asia in collaboration with Nielsen.
“We are honoured to be voted as the No. 1 brand in Asia for the third consecutive year,” said Irene Ng, Vice President of Marketing at Samsung Electronics South-East Asia. “As Samsung continues to grow, we remain committed to driving product innovation and directly engaging consumers on a deeper level.”
The ranking – which aggregates views across 14 major product categories including automotive, retail, F&B and consumer electronics – is based on consumer insights, and offers a clear measure of the most highly regarded brands today. Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, the Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam were among the countries sruveyed in the study.
Samsung’s journey in becoming Asia’s most trusted brand is the result of its concerted effort to meet the needs of consumers in the region.