Prominent icons in the Philippine entertainment industry, Iza Calzado, Jasmine Curtis-Smith, Ruffa Gutierrez, Raymond Gutierrez, Richard Gutierrez, JM Rodriguez, and Karylle Tatlonghari-Yuzon, are now aboard team iflix–Asia’s fastest growing Internet TV service–as shareholders and partners in the business.
The announcement follows a succession of landmark partnerships with industry leaders such as the Philippine Long Distance Telephone Company (PLDT), Smart Communications, and Samsung Philippines.
Mark Britt, iflix group co-founder and CEO, said: “It is a tremendous honor to have exceptional celebrities of such caliber join us as shareholders. Now, along with our advisory board of Hollywood’s most elite executives, we have unquestionably one of the most formidable profiles and strongest networks in the entertainment industry both in the Philippines and internationally.”
“At iflix, we are committed to working with the best partners in all areas from technology and content to marketing and distribution. These partnerships with the Philippines’ leading entertainment icons are a testament of this pledge. We look forward to benefiting from their tremendous experiences and wealth of knowledge about the entertainment industry in their role as our advisors,” Britt added.
Sherwin dela Cruz, iflix Philippines Country Manager, added: “We created iflix to be a new paradigm in entertainment, to change the way people watch TV shows and films. With Iza, Jasmine, Ruffa, Raymond, Richard, JM and Karylle, we believe we are able to take strong, forward steps down that path together.”
As partners in the business, the new shareholders will also share their prowess and experience in jointly developing projects for iflix original productions. This is in lieu of the iflix’s plans to create original content, with committed budgets and negotiations with independent local producers and studios.
Available in Malaysia, Thailand, and the Philippines, iflix will continue to roll out its world-class service to additional key Southeast Asian markets in coming months. With over 750,000 subscribers five months since its launch, iflix offers consumers the largest library of top Asian regional, and local TV shows and movies available in the region. Each subscription allows users to access the service on up to five devices and is affordably priced at only PHP 129 per month in the Philippines for unlimited access.
For new subscribers, iflix offers a complimentary 30-day trial with full access to its service, features, and content; no credit card or payment details required. Go to www.iflix.com to register.