Uber, an app that has been receiving worldwide attention lately, partnered with Smart Communications, Inc. to launch the first-ever on-demand campaign in Manila in celebration of Mother’s Day.
Recently introduced in the Philippines, Uber users can request for a special Mother’s Day package which will include a bouquet of fresh flowers, gift box with beauty products from Glamour Box, a sweet treat from Grechelle’s Kitchen, and gift certificate for a manicure session at Posh Nails.
“The country’s largest mobile network is partnering with Uber, the most premium on-demand car service in the world, to bring such a unique treat to moms of our postpaid subscribers,” said Kathryn Carag, Postpaid Marketing Head at Smart. “We’re delighted to be Uber’s first partner for its on-demand service in the Philippines, which demonstrates our commitment to allowing our subscribers to ‘Live More’ and experience more from their subscriptions.”
“We’re delighted to join forces with Smart to celebrate Mother’s Day and moms everywhere. Uber and Smart share a passion for technology and for delivering first class experiences to the people of Manila. We look forward to more collaborations with the Philippines’ largest mobile operator in the future,” said Mike Brown, Regional General Manager at Uber.
Smart Postpaid subscribers will receive a special code on Mother’s Day, which they can use to avail of the Uber on-demand promotion for half its usual price. The transaction will be charged to the credit card used during the registration for an Uber account.
A vehicle option named “UberMOM” will be seen in the app. Users would have to move the green pin on the map to the location where they want the gift basket delivered to. Smart Postpaid subscribers only need to enter the promo code along with their orders to get the discounted price for the gift basket.
The Mother’s Day on-demand service will only be available between 9am and 8pm on May 11, and only one hundred (100) gift baskets will be available for delivery. The campaign is also available for everyone that has signed up for Uber and can make a request for the gift basket via the Uber app.