WD has just announced that the WD Green hard drive models will soon be part of the WD Blue family of drives. This is in part of the company’s effort to simplify the hard drive selection process for customers by streamlining its model families for mainstream PCs to only the WD Blue line.
All currently shipping WD Green line models will remain available until stocks run out. WD Black models will remain in the PC drive family, but will be improved for high-performance applications such as gaming, for workstation use, and for those building high-end systems.
WD’s color-coded product portfolio enables customers to easily choose the right hard drive designed for their intended application. Its other color offering includes WD Red for network-attached storage (NAS) appliances and WD Purple for video surveillance systems. Meanwhile, WD’s datacenter drives are part of the gold label.
“The market for mass storage has expanded broadly beyond the PC,” said Amy Tan, senior sales manager, South Asia, WD. “Every application for storage requires different hard drive attributes for optimal data recording and preservation, and every drive WD designs has a specific purpose. What can be easier for customers than matching a color to their application? Moving forward, they will only need to know whether they are building PC, high-performance, NAS, video surveillance or datacenter systems.”