Websites remain a key way in 2025 for businesses and individuals to reach their audience online — and understanding website performance is critical for measuring success. To help the millions of individuals and businesses that use WordPress, Google provides a one-stop solution in Site Kit, a plugin that brings important insights from various Google tools to help creators, administrators, and developers build thriving websites.
Site Kit has a number of essential integrations including:
- Search Console: Through Site Kit’s Search Console integration, developers and site owners can better understand how Google discovers and displays your pages in Google Search. Track how many people saw your site in Search results, and what query they used to search for your site.
- Google Analytics: For overall traffic and performance for sites and apps, Google Analytics is the go-to platform for owners to get relevant stats and figures that will guide performance strategies. Site Kit makes it easier to access key Google Analytics info.
- Google AdSense: Site Kit makes it easy to use Google AdSense, which helps site owners monetize their websites via the display of relevant web ads on their pages.
- Google Ads: Site Kit also lets you access the Google Ads platform to create your own web ads, so that your site or business can be seen by millions online.
- Pagespeed Insights: How a website visitor experiences your site on their devices is crucial to its traffic and performance. Via Site Kit, Google’s Pagespeed Insights quickly lets you look up how efficient your site is, and make the necessary adjustments for better loading and performance.
- Google Reader Revenue Manager: For online publications, the Google Reader Revenue Manager via Site Kit helps publishers grow and engage their audiences and increase their profits through tools that can improve subscription, contribution, ad optimization, and gain reader insights.
For those with WordPress-powered sites, you can join over 4 million other sites and get started with Site Kit here.