Berjaya Auto Philippines Inc., officially begins it business operation as the Philippines’ distributor of Mazda vehicles, parts and accessories as of this month, following a formal signing ceremony held last September between Mazda Motor Corporation and Berjaya Auto Philippines Inc.
Dato’ Francis Lee, the Executive director of Berjaya Corporation Berhad, the mother company of Berjaya Auto Philippines Inc., said that the appointment as Philippine distributor shows Mazda’s confidence in Berjaya’s ability to promote and grow the Mazda brand. “Our success in Malaysia as Mazda distributor gave us the confidence and experience to push forward in terms of expanding into ASEAN. Our business within this region is diverse, and this latest Mazda distribution business continues to build the tremendous synergy across the group of companies. We have a team here comprised of professionals with regional and local experience.”
Berjaya Auto Philippines Inc. is led by its CEO Steven Tan who is not new to the Mazda brand. He has been in the automotive industry for the past fifteen years, and has worked across the Asia-Pacific region and handled key leadership positions in Mazda and Ford. When asked about their company’s long-term plans, he mentioned “improved sales and reasonable inclusion in each segment.”