NLEX Corporation, in collaboration with the Land Transportation Office (LTO) and NLEX Ventures Corporation, recently launched the Maging NLEX Biya-hero campaign geared towards upholding safe expressway driving practices.
Held at the NLEX Drive & Dine in Canumay West, Valenzuela City, the rollout was headlined by LTO NCR-West assistant regional director Rox Verzosa III, operations division chief Hanzley Lim, Caloocan district office chief Ferdinand Magno together with NLEX Ventures Corporation president Renato U. Ticzon and NLEX Corporation assistant vice president for compliance and business excellence Allan Jeffrey N. Ang.
“Since 2005, NLEX Corporation has been conducting several road safety programs for its stakeholders. This Maging NLEX Biya-hero campaign is a vital addition to the company’s efforts to engage motorists and impart them the value of road safety that NLEX espouses,” Ticzon said.
The campaign series, which targets private motorists, highlights the importance of education and enforcement in understanding road safety. While the tollway company firmly enforces traffic laws and maintains the condition of the roads, it is equally important to influence motorists to practice safety especially when driving on high-speed highways such as NLEX-SCTEX.
Through information materials and engaging activities on expressway traffic rules, motorists would be reminded of their responsibility in making the roads safe thus help reduce untoward incidents.
“We have an existing program called Usapang Driver for truck and bus drivers, now we have this program for our private motorists who make up 70 percent of the expressway traffic,” Ticzon said, adding that “holding a safety campaign in rest and refuel areas such as NLEX Drive and Dine is ideal because this serves as a go-to place where motorists can enjoy a quick break and avail from the retail and food establishments.”
The first Maging NLEX Biya-hero event also featured the LTO on Wheels which provides a one-stop-shop of the agency’s services such as renewal of driver’s license and registration of motor vehicle including emission testing and insurance renewal.
“We aim to bring LTO services closer to the public. Our partnership with NLEX speaks of our shared commitment to provide convenience and ensure road safety for everyone,” Verzosa III noted.
Aside from promoting road safety, the event also intends to help restore the vibrance of rest and refuel areas along NLEX-SCTEX, which are also affected by the current pandemic. In the coming months, NLEX teams will go around the other rest and refuel areas along the expressway to continue educating motorists and inspiring them to be advocates of road safety, while also drawing the public to support local businesses.