More than 50 Ford owners and Ford Club members got a closer look at Ford’s aftersales offerings, facilities, and people
Ford Philippines recently held its first-ever Ford Service Fest, a one-day service and ownership festival that gathered more than 50 Ford owners at the Ford Learning Center in Calamba, Laguna. It showcased the aftersales and service offerings under the Ford Family Guarantee, which aim to make ownership easy, affordable, and worry-free.
The event combined interactive learning sessions, facility tours, test drives, and vehicle maintenance activities. It also gave owners a chance to connect with fellow members of the Ford community and talk with Ford dealers about aftersales offerings.
THE FORD FAMILY GUARANTEE
The Ford Service Fest reinforces the Ford Family Guarantee, Ford Philippines’ signature aftersales program, which is built on three pillars: seamless convenience, service affordability, and uncompromised quality. Through hands-on experiences and workshop sessions, the event showed how the program builds long-term trust by making ownership easy, convenient, and worry-free.
“The Ford Service Fest brings the Ford Family Guarantee to life by giving our owner communities a firsthand look at the people, facilities, and services that support them throughout their ownership journey. This gathering reinforces our commitment to making every Ford owner feel supported and part of a family that looks after them, not just when they purchase a vehicle, but for every journey that follows,” said Pushparaj Muthusamy, director of the Ford Customer Service Division at Ford Philippines.
MAKING AFTERSALES SERVICES MORE ACCESSIBLE
Participants explored six stations. These featured talks hosted by Ford dealer groups, an exclusive tour of the Ford Learning Center and Parts Distribution Center, a session on car care tips by Ford technical experts, and test drives of selected Ford vehicles.
The dealer-led sessions introduced Club members to key aftersales offerings:
- Express Service
- Mobile Service
- Pickup and delivery
- Online service booking
- Genuine Ford parts and accessories
- Warranty coverage
- Scheduled Service Plan (SSP) and SSP Plus (SSP+) packages
These discussions helped owners understand the services available, from routine maintenance to longer-term service planning.
Throughout the event, free quick inspections and a showcase of Ford’s Mobile Service Vehicle (MSV) gave owners more ways to learn about convenient vehicle care. The MSV brings Ford service capabilities to the customer’s preferred location, giving access to Ford-trained technicians using genuine Ford parts and quality tools outside a Ford dealership.
THE FACILITIES AND EXPERTISE BEHIND FORD SERVICE
Owners also got a closer look at the facilities and people that support Ford’s aftersales operations.
On the Ford Parts Distribution Center tour, participants learned how genuine Ford parts and accessories are managed and distributed to support consistent parts availability across the dealer network. With a bigger parts distribution center, Ford now delivers daily to its dealerships in Luzon, Visayas, and Mindanao, which translates to faster repairs, shorter waiting times, and greater vehicle uptime for customers.
The Ford Learning Center serves as a central hub for technical and non-technical training for dealer personnel nationwide. Continuous training and skills development are meant to ensure dealer teams have the knowledge and expertise to deliver professional and dependable service.
These experiences brought the Ford Family Guarantee’s commitment to uncompromised quality closer to owners, highlighting the role of genuine parts, trained personnel, and dedicated facilities in maintaining vehicle performance.
STRENGTHENING THE OWNER COMMUNITY
Beyond service activities, the Ford Service Fest gave Ford owner clubs a venue to come together, exchange experiences, and strengthen their relationship with the brand. Members of the following clubs attended:
- Ford Off-Roaders Club of the Philippines
- Ford Everest Club Philippines
- Mustang Enthusiasts Philippines
- Next-Gen Ranger Club of the Philippines
- Raptor Pilipinas
- Next-Gen Ford Territory Owners Club Philippines
- Ford Territory Hybrid Club Philippines
By bringing the clubs together, Ford Philippines aimed to deepen engagement with its owner communities and empower members to share their knowledge and experiences. The gathering also underscored the role passionate customers play in building a stronger ownership community and advocacy for the brand.
For more information, visit ford.com.ph/ford-family-guarantee or a Ford dealer near you.