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    Maximus Athlete’s Shop Café opens its doors to fitness and caffeine junkies

    Maximus Athlete’s Shop Cafe (MASC) recently opened its doors to offer good food, great coffee, and premium triathlon gear for  just about anyone who want to cool their heels and learn about cycling and coffee culture.

    Reflecting the heartbeat of its president, Andy Leuterio, to breakaway is the theme of MASC. “I have always been fascinated with the dynamics of road racing, and I’ve personally used it to win a couple of times as an Age Group Triathlete.” A triathlon coach, writer, and marketing consultant by profession, Andy wants MASC to be the definitive breakaway in the bustling multisport retail industry. “Staying in the peloton is a safe way to reach the finish line, but you’ll never win that way. We’re breaking away because we want to succeed big time,” explained Andy.

    “This is our dream project, a specialty retail store and café that will raise the bar for the industry. When you buy a bike or running shoes or some other triathlon gear, you either go to a concept store from a big brand that’s all very nice and clean and follows a template, or you go to a small and cozy operation that’s basically just stocked to the ceiling. We want to try something different with Maximus,” said Andy. “’Go big or go home’ is our motto.”

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    Working hand in hand with his wife and business partner Sheryll, the two looked for inspiration in top Western cycling cafes to come up with their store: 320 square meters of quality bikes, swimming and running gear, with a bike fit/coaching studio, a bike spa, and a specialty coffee shop to top it off.

    Sporting gear from some of the best brands in the business are also available in the store. Products from brands such as Specialized, Lynskey, State Bicycles,  Knight Composites, Newton Running, Brooks Running, TYR, FuelBelt, Gu, Spenco, SUUNTO, Oakley, GoPro, Muc-Off, Skullcandy, Swiftwick, Vamos, Stages Cycling, Yurbuds, and Garmin, to name a few, contribute to the ambiance and are also up for grabs.

    Maximus will also have its own brew and espresso bar for discerning coffee connoisseurs, as well as serving hearty meals such as paninis, pasta, and waffles. Maximus have partnered with #ykw Coffee Roasters and Hario to deliver only the best premium specialty coffee and brewing equipment.

    Maximus Athlete’s Shop Café is located inside the Sparta Complex, 126 Pioneer St., Mandaluyong City.

     

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