Lifestyle

System Decoded: PUP JME successfully executes DECIPHER and unveils the signals beneath consumer behavior

Organized by the PUP JME, DECIPHER challenged participants to look beyond visible messages and uncover the subtle signals that shape preferences, memories, and purchasing decisions.

Beyond the Glass: Navigating brand visibility in the era of AI-driven discovery

Whether you want to pass your marketing thesis or get ready for your own entrepreneurial journey, you’re going to benefit greatly from the ideas that will be shared during the "Beyond the Glass" seminar.

Galaxy Manila Marathon turns EDSA into a historic running route

The Galaxy Manila Marathon is a strong expression of Samsung’s vision for connected wellness, where technology and lifestyle intersect to inspire healthier, more intentional living.

LTFRB taps Maya for digital fuel subsidy releases

Under the government’s Fuel Subsidy Program, beneficiaries can receive assistance directly through the Maya app. The digital disbursement channel complements existing government payout mechanisms while reducing reliance on manual or over-the-counter distribution.

Building for resilience: Why structural design matters

NXT Panel is a structural concrete insulated panel system designed to improve building resilience against earthquakes, strong winds, and other environmental conditions common in the Philippines.

NEWSTALGIA brings memories and marketing together

PROJECT ZENITH successfully held NEWSTALGIA: When Memories Meet Marketing at PUP Bulwagang Balagtas, bringing together students, aspiring marketers, and creatives for a unique learning experience centered on the power of nostalgia in modern marketing.

MARKETOUR iπ—΄π—»π—Άπ˜π—²π˜€ rπ—²π˜€π—½π—Όπ—»π˜€π—Άπ—―π—Ήπ—² sπ˜π—Όπ—Ώπ˜†π˜π—²π—Ήπ—Ήπ—Άπ—»π—΄ 𝗢𝗻 𝗣𝗡𝗢𝗹𝗢𝗽𝗽𝗢𝗻𝗲 tπ—Όπ˜‚π—Ώπ—Άπ˜€π—Ί

MARKETOUR: Redefining Destinations Through Immersive Experiences, organized by PIONEERS Production, invited students and young professionals to rethink destination marketing and place community, culture, and responsibility at the center of tourism narratives.

Toy Story 5 isn’t about Toys vs Techβ€”it’s about how friendship is built today

The thought that stayed with me long after the credits, wasn’t about whether the Toys or Lilypad had won. It was something much simpler but harder to shake: what actually happened to all the other kids? Did they genuinely become friends, or did they only end up as companions who were connected because a system placed them together?

Andok’s returns to foodpanda after 8 years

The relaunch makes it easier for customers to order Andok’s favorites through the foodpanda app, reconnecting one of the country’s most recognizable food brands with consumers who have long been asking for its return.