Isuzu Philippines Corporation, led by newly installed president Hajime Koso, opened today the 2015 Isuzu Truck Fest at the SMX Convention Center in Pasay City. The annual event is Isuzu’s venue to showcase all their vehicles for industrial applications under one roof.
“In selling our trucks we instill at least three points in mind – to contribute in the over-all logistics, minimize truck down time, and lastly listen to customer’s need. We provide our customers with world-class quality trucks and we wouldn’t want to leave them at that – the key is to continue to improve together with the customers. We listen to them so we can adjust to what they need and develop better products.” said Koso.
“The trucks and bus segment plays a vital role in building the nation. It is not surprising that in the past two years our trucks sales has seen a significant growth and this is parallel to the over-all growth of the economy.” He added.
On display are twenty six variations of Isuzu’s locally assembled N-Series light-duty multi-purpose trucks and their F-Series medium-duty trucks. Also featured are their C and E-Series heavy-duty rigs that are shipped CBU from Japan, to be used as trailer trucks, oil tankers, concrete mixers and the like.
For the industrial truck segment, Isuzu only provides the cab and chassis. It is the certified and accredited partner body builders like Almazora, Centro, Pinnacle, Multilift, Firewolf and Anos who design and fabricate suitable body kits for trucks and its end users.
Also present to lend his support was former IPC president Yoshifumi Komura, who now holds the position of managing executive officer at Isuzu Motors Limited in Japan.
The 2015 Isuzu Truck Fest is ongoing and will be at the SMX Convention Center in Pasay until Saturday, May 30, 2015.