With tire condition being one of the contributing factors towards road safety, Bridgestone Philippines has launched their new “Hindi Na Pwede Ang Pwede Na ‘Yan” campaign to encourage motorists to learn more about how tires affect vehicle drivability, fuel efficiency, and stopping power, among others.
“What many fail to realize is that many accidents and road mishaps would not have happened with quality tires. This is why Bridgestone hopes to educate drivers about tire importance. Go back to basics,” said Ruby Gan from Bridgestone Philippines’ marketing division.
The campaign is a series of information drives and events throughout the year, with each set to showcase the difference in performance between quality and worn-down tires, and properly inflated and under inflated tires. Additionally, in-depth discussions regarding everyone’s motoring concerns will be held.
Bridgestone’s Free Tire Check Service was also launched. Drivers can take advantage of the program by heading to any of the Bridgestone Tire Centers nationwide. The full list of participating centers can be found at www.bridgestonetires.com.ph/tire-center.
“So let’s go back to basics and educate from there,” added Gan. “Bridgestone emphasizes that the tires play a crucial role in safety, handling, and fuel economy, among many others. It is essential to have quality, well-maintained tires more than anyone can imagine, so if there’s one thing anyone shouldn’t scrimp on, they’re those black round rubbers that are in contact with the road all the time.”
For more information and videos on the Bridgestone campaigns, follow Bridgestone Philippines on Facebook, Instagram, and Twitter, and visit their website at www.bridgestonetires.com.ph.