Sojitz G Auto Philippines (SGAP), the local distributor of Geely, has chosen singer/songwriter Rico Blanco and TV host/news personality Gretchen Ho as its brand ambassadors. In a Zoom meeting with SGAP officials, Blanco and Ho expressed their excitement about showcasing Geely’s quality vehicles.
“I think everyone agrees that the Coolray is a great car. It’s just that people are not brave enough to try it out and I think that’s our job now,” Blanco said.
“I can’t wait to spread the word about it. And just like Rico, I go for the new things. I go for something different and unconventional… striking. I think that Geely has a promising future here in the Philippines,” Ho added.
Rico Blanco takes pride in being one of the first customers who took notice and believed in the Geely brand prior to becoming its endorser. He said, “I feel that this partnership is really meant to be, because I found the brand when I was actually looking for a vehicle and it was in the middle of about a 3-month search. At the last minute, I found Geely and I did my research.” The singer/songwriter recounted how he instantly knew that Geely was the brand for him. “I needed a car that was nimble and small but powerful. So, when the Coolray was brought to me, I stepped on the pedal once, and I said this is it. I didn’t even go the full throttle, it was just the first tap on the pedal and I decided right then and there it was the car.”
Blanco reiterated that it was his personal journey as a Geely vehicle owner that made him trust the brand. “It was really the experience. Apart from it looked great. The specs are killer. Like there’s nothing in its price range that has this speed, the appointments inside, and the leather.”
As a new kid on the block, Geely has been gaining good market reception. Based on the first quarter reports published by CAMPI and AVID this year, Geely ranks 3rd among the B-segment SUVs. SGAP wants to continue with this trend by concentrating on gaining more people’s trust through its quality products, services, and credible partners.
As a Geely brand ambassador, Ho notes, “I’m a woman in action. To be honest, I can’t wait to convince people to buy cars. I’m excited to take it around. I’ve been planning already where to go.”