Isuzu Philippines Corporation (IPC) has managed to boost its 2015 first half sales to 10,169 units, 58.2-percent better than the 6,429 deliveries made during the same period last year. The performance makes Isuzu the fourth most sought after brand in the local automotive scene, capturing 7.1-percent of the market.
Leading Isuzu’s sales sheet is the mu-X. The model has sold 4,819 units from January to June, 47.38-percent of IPC’s total sales during the period. IPC president Hajime Koso is optimistic that their vehicles will continue rolling out for the rest of the year, adding that he expects the mu-X to remain as their best-selling nameplate.
“Introducing the mu-X last year was one of the best decisions we made. We expect it to continue as one of our bestsellers in the succeeding months as market clamor for this SUV grows,” Koso said.
Meanwhile, the Isuzu Crosswind AUV and the Isuzu D-MAX truck both saw a 10-percent increase in shipments, selling 1,961 and 1,412 units respectively. Additionally, IPC’s NHR and NKR light commercial trucks saw improved performances through the year’s first six months, selling a combined 1,389 units, 37.5-percent better than 2014’s 1,010 outing. The figure comprises 61.9-percent of the total 1,806 light commercial trucks (Category III) sold from January to June.
Moreover, IPC continues to lead the heavy-duty trucks and buses (Category IV and Category V) segments with 588 units sold from January to June 2015 versus 401 units sold during the same period last year, a 187 unit or 45.4-percent increase. Isuzu’s NPR, NCR and F-Up, trucks now accounts for 46.6-percent of all the heavy trucks sold for the first half of the year.
“For decades, Filipinos have seen our brand as a reliable partner in their daily lives- whether you are an entrepreneur, a family man, a truck driver or an off-roading fanatic. We are committed to improve our lines of vehicles as part of our responsibility to those who have been loyal to our automotive products,” Koso added.