MANILA, February 6, 2018 – People have a lot of misconceptions whenever they make decisions on what new car they are going to buy. One of the biggest factors that people consider when they make these decisions is the size of the vehicle that they’re going to purchase. Conventional thought is that bigger is better, though that may not always be the case.
Last year, Columbian Autocar Corporation (CAC), the exclusive distributor of Kia vehicles in the Philippines, introduced the all-new Kia Picanto as the latest iteration of the company’s best-selling subcompact.
The subcompact category is one of the fastest-growing segments in the local automotive industry. Aside from their more reasonable price, prospective buyers are becoming more attracted by the different attributes that are shared by these types of the vehicle, proving that when you want to Live Large, as the marketing tagline of the Kia Picanto suggests, small is ideal.
Energetic yet efficient
An advantage to smaller cars is that they tend to be more fuel-efficient, especially when they are optimized for the start-stop nature of city driving. This was put to the test when the all-new Kia Picanto has emerged as the most efficient gasoline-powered vehicle in the 2017 Department of Energy Eco-Run with an impressive score of 29.23km/l.
The subcompact Picanto bested other types of vehicles from a multitude of brands including crossovers and SUVs.
One size fits small
One of the challenges of car ownership in the Philippines, especially in Metro Manila is parking. One of the most obvious advantages of having a vehicle with a smaller footprint is the ability to fit into tight parking spaces or even gain access to limited street parking.
The Kia Picanto, with its 3,595mm overall length and 1,595mm width, allows it to squeeze into a variety of spaces and still be parked safely in a standard 2.4mx5m parking slot.
Maintenance for subcompact vehicles is more manageable for the average car owner. Their consumable items like tires and amount of required fluids are more affordable so keeping it running will save you money over its lifetime compared to a larger vehicle.
Combine these factors with Kia’s industry-leading warranty along with their signature Family-Like Care and the use of Kia Genuine Parts; you can be assured that your Picanto will serve you and your family for a very long time.
The market for subcompacts is composed of younger urban dwellers. Most subcompacts come in a variety of fun colors compared to SUVs that tend to be more subdued in hue.
Kia offers the Picanto in 10 different colors to suit your style and personality. The Picanto also comes in a sportier GT-Line body style.
If you are in the market for a new vehicle, a subcompact may tick all the boxes in your checklist. The Kia Picanto can check all those boxes and then some and is available to view and test drive at your nearest Kia dealership.