With a successful 2014 behind the Columbia Autocar Corporation (CAC)—including making their PBA debut with a team headlined by playing coach Manny Pacquiao, launching the second version of the Kia Soul, and building homes for the needy through the Kia Happy Move Camp—the exclusive distributor of Kia Motors in the Philippines is aiming to make their 2015 another run to remember.
CAC President, Ginia R. Domingo, revealed what the company has in store for its customers this year, saying “Last year was nothing short of amazing and 2015 will be no different.”
In the realm of sports, Domingo added that Kia’s “unprecedented bid for the PBA came into fruition and we are eagerly anticipating what coach Manny and the rest of Team Kia can achieve going into the next conferences. I’m sure you can’t wait to see our import play for the Commissioner’s Cup and we’re all excited for what Team Kia can achieve with him as our new asset.”
Besides further involvement with the PBA and their fans, Kia will be showcasing brand new variants of the Kia Carnival and Kia Sorento. Domingo revealed, “CAC is in the height of preparations for our product launches and we are committed to bring the new generations of Kia Carnival and Kia Sorento closer to people through memorable ways. You will soon see the top-notch styling and enhanced performance of the new models and surely, a different driving experience.”
Also to be expected are year-on-year promos, road shows, after-sales incentives and services, as well as CSR projects like tree-planting and eco-driven endeavor “Greener Tomorrow”. Kia’s media partners will also be invited to tours and test drives throughout the year.