The idea behind Kia’s Advocate Program is to strengthen customer relationships and reward them for their unwavering support to the automotive brand.
The global program, which has been running for several years now, flies select loyal Kia customers or advocates from all over the world to South Korea for an all-expense paid tour around Seoul and of the company’s global headquarters and Hwaseong plant.
Columbian Autocar Corporation (CAC), the exclusive distributor of Kia Motors in the Philippines, has always been vocal about the tremendous support and enthusiasm it has received from Filipino Kia supporters. CAC After-Sales director, Apollo Rosal, said that Kia Advocate is “one of the most awaited annual programs of Kia.” He further stated that the program serves as an effective platform to gauge what customers really think and feel about the brand.
“I’m very happy to announce that for the entire month of July, loyal Kia customers can share blog entries about their own Kia experience or document their passion for Kia cars on www.kia.com. These will all be judged by CAC executives and one winner will be chosen,” he added.
Moreover, another advocate will be chosen based on the number of Kia vehicles he/she owns; the frequency of visits to a Kia authorized service workshop for vehicle maintenance or repair; and his/her participation in CAC After-Sales programs. The chosen Kia Advocate can bring with them a companion to a one-of-a-kind 5-day visit to Seoul, South Korea.
The promo will run until July 31, 2015. For more information, be on the lookout for print ads and visit Kia Motors Philippines’ website and social media accounts.