Isuzu Philippines Corporation (IPC) exhibited its bread and butter last April 14 to 16 at the SMX Convention Center in Pasay City during the latest run of the annual Isuzu Truck Fest. Carrying the theme “Trucks for Life,” the brand’s commercial vehicles and trucks were put in the spotlight to showcase its diverse solutions for local businesses.
“One of the key ingredients in our partnership with our clients is the trust that has been forged through time, and which is emblazoned in every Isuzu vehicle,” said IPC president Hajime Koso. “Isuzu trucks are not merely figures in the company’s sales report, but are testaments to the security and assurance that they provide to customers. Isuzu is a responsible partner for life.”
As one of the Philippine market leaders in assembling and selling light, medium, and heavy duty haulers, Isuzu has been producing quality, durable, and reliable vehicles that are anchored on its pioneering diesel technology.
A total of 19 trucks were featured during the Truck Fest, led by the C-Series and E-Series models. Representing the C-Series were the CYH51S (GVW of 9.74 tons) dressed as a dump truck and CYZ51M (10.225 tons) donning a concrete mixer. For the E-Series, the EXR51F (GCM of 45 tons) and an EXZ51K (60 tons) in their bare, flatbed, and fuel tanker forms made an appearance.
Those who do not require that much muscle can take advantage of the light-duty N-Series trucks which were represented on the show floor by the NPR85, NPS, NHR NT, NHR MB i-Van, NQR dropside, and NQR aluminum van with a side door. Lastly, the medium-category saw a display composed of the F-Series FRR aluminum van and the FVM truck.
“There is nothing more valuable than the trust that our customers have put into our hands, and for this reason, we are continuously working hard to provide excellent products and services best suited to the demands of the Filipino market,” Koso added.