After a stellar celebration in 2019, Yamaha takes a step back in this year’s celebration of a heritage that has been shared to the world for decades. For 2020, the 65th edition of this annual milestone is being celebrated differently, while still recognizing its significance.
Established on 01 July 1955, Yamaha Motor Company was headlined by its flagship motorcycle, the YA1—lauded for Its signature novel color scheme, eye-catching design combined with lightweight and easy maneuverability, and good start-up performance. It didn’t take long for Yamaha to enter the racing scene, becoming a banner of excellence that continues to this day.
Through every era, the company’s constant transformation allowed it to reach all types of customers everywhere.
Now, when the world has seemingly come to a halt, the brand continues to move forward. Amidst these difficult times, Yamaha has foregone the grand ceremonies of past years for more intimate appreciation, recognizing the delicate details of every innovation since the 50s that shape the character of the products the world enjoys today.
The Philosophy of “Kando” to enrich lives is exemplified by the constant striving to provide excellent service and passionate dedication to each customer. Moving forward by appreciating its heritage, Yamaha continues to reinvent, rediscover, and redefine the way one can move.
This is how Yamaha celebrates—by exhilarating hearts towards a new tomorrow.