Suzuki Philippines underscores next-generation vehicles at 2018 PIMS

    MANILA, PHILIPPINES. October 19, 2018 — Suzuki Philippines, the country’s pioneer compact car distributor, demonstrates its continued efforts to innovate and offer Filipinos vehicles that serve as their partners in life, moving with them now and toward the future, as it joins this year’s Philippine International Motor Show.

    SPH will showcase its lineup of innovative vehicles and give a peek into next-generation cars combining fuel economy, distinct styling, and innovative features and functions in line with PIMS 2018’s theme of Future Mobility. The trade event, which will run from October 24 to 28 at the World Trade Center in Pasay City, will feature the latest and upcoming technologies in the Philippine automotive industry.

    SPH’s booth will highlight not just how the brand has been growing and evolving but also, and more importantly, how its range of innovative vehicles continues to improve to provide the best driving experience now and in the future. Suzuki’s booth will present how the company continues to upgrade its current vehicle lineup to become future-ready vehicles that are compact yet powerful enough to handle Filipinos’ driving needs, in particular in highly urbanized areas.

    Shuzo Hoshikura, vice president and general manager of Suzuki Philippines for Automobile, shares his excitement for this year’s PIMS. “Suzuki has been for several years now an active participant in the Philippine International Motor Show. For many years now, PIMS has been a strong platform for us to connect with our supporters much more directly and show them how we continue to upgrade the Suzuki vehicles they have loved. Beyond displaying our latest models, we want to share with them how fervent we continue to be in driving innovations that move the Filipino drivers and riders toward the future,” Hoshikura said.

    Well-loved Suzuki vehicles on display

    Visitors to the 7th edition of PIMS will be able to get a first-hand experience with Suzuki’s popular vehicles such as the new Swift, new Dzire, new Vitara and Ciaz.

    SPH will showcase the special features and functions of the recently launched all-new Dzire and Swift. Visitors interested in finding out more about Auto Gear Shift (AGS) technology can explore the Dzire. The practical sedan enables automated manual transmission with its AGS functionality, enabling Filipino drivers to enjoy the ease of driving offered by automatic vehicles with the fuel efficiency of manual transmission.

    The new Swift offers improved driving experience with its maneuverability and stand-out character. Its edgier look and upgraded engine performance suit the style and needs of fun-loving millennials.

    The new Vitara, 2017 CAGI Car of the Year awardee under the Subcompact Crossover Category, boasts enhanced driving and safety features. Its stylish design also offers optimum personalization to suit drivers’ diverse tastes and requirements.

    The Ciaz, a top-selling Suzuki brand and the winner of Best Personal Commuter in last year’s 12th C! Magazine Awards, packs an elegant design and spacious interior. On top of these, it features fuel economy and an affordable price that combined make it an ideal subcompact sedan.

    Exciting booth activities to entertain

    SPH has lined up exciting activities to entertain guests during the five-day trade event.

    Popular dance group GForce and rock icon Bamboo will raise the energy further during the opening day on October 24. Filipino indie-alternative rock band Autotelic will entertain visitors to the booth on the following day while Kris Lawrence will serenade guests on October 26.

    In line with the 2018 ASEAN Football Federation (AFF) Championship, the SPH booth will feature the Philippine Azkals as part of the AFF Trophy Tour on October 27. Sisters group 4th Impact, which rose to fame after their stint in X Factor UK, and Kristel de Catalina, grand winner of Pilipinas Got Talent, will also be there to entertain everyone.

    On the last day of the trade show, the Suzuki Safety Scouts will share their advocacy on road safety. As part of SPH’s efforts to raise awareness about road safety nationwide, the Suzuki Safety Scouts is open to children aged 4 to 14, who besides being an official scout for free will receive traffic safety training, a safety scout uniform and activity books on road safety.     

    Lastly, Asia’s Soul Supreme KZ Tandingan will grace the SPH booth on the last day of the 2018 PIMS.

    The 7th PIMS, organized by the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI), aims to bring together the country’s leading motoring industry players to present the latest in vehicle releases, services and cutting-edge technologies. Exhibit areas open at 10AM and close at 9PM.  

    For more information about Suzuki Philippines and Suzuki at the Philippine International Motor Show 2018, please visit and like them on, and follow on Instagram at @suzukiautoph.

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