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    Nearly 44% of security incidents involved a web browser — Palo Alto Networks

    Palo Alto Networks, the global cybersecurity leader, has released the 2025 Unit 42 Global Incident Response Report, which found that threat actors are now evolving their tactics, moving beyond traditional ransomware and data theft to focus on business disruption, AI-assisted attacks, and insider threats. According to the report, almost half of the security incidents (44%) involved a web browser.

    In the Philippines, industry players are taking a more proactive approach to building a security framework for digital resilience. The Department of Information and Communications Technology (DICT) reports that government agencies, academic institutions, and telecommunications companies remain prime targets for cyber criminals, with 10% of attacks targeted at the banking and healthcare sectors.

    Recognizing the urgent need for stronger cybersecurity measures, key institutions such as the country’s Central Bank are working to establish a targeted cyber resilience council to protect financial infrastructure.

    As financial institutions, healthcare providers, and government agencies across the globe face an unprecedented cyber threat landscape, regional regulators are strengthening Zero Trust frameworks, adopting AI-powered security solutions, and enforcing stricter compliance measures.

    The shift from financial extortion to full-scale business disruption means enterprises must rethink their cyber defenses before an attack happens, particularly in sectors that rely on cloud and third-party vendors.

    The 2025 Unit 42 Global Incident Response Report, which analyzed hundreds of major cyber incidents, aims to highlight how the increased sophistication of malicious actors is amplifying the challenges faced by businesses worldwide. 

    Key findings of the 2025 Unit 42 Global Incident Response Report include:

    • Operational Disruption as a Primary Goal: Attackers are prioritizing sabotage over data theft, aiming to cripple businesses and maximize extortion. In 2024, 86% of incidents led to operational downtime or reputational damage.
    • Surge in Insider Threats Linked to North Korea: Cases tripled in 2024, with operatives targeting contract-based technical roles at major tech firms, financial services, media, and government defense contractors. Advanced techniques, including hardware-based KVM-over-IP devices and Visual Studio Code tunneling, make detection more challenging.
    • Accelerated Data Exfiltration: Attackers are exfiltrating data three times faster than in 2021, with 25% of cases seeing data stolen within five hours, and nearly 20% occurring in under an hour.
    • Expanded Attack Surfaces: 70% of incidents involved three or more attack vectors, underscoring the need for comprehensive security across endpoints, networks, cloud environments, and human vulnerabilities. Web browsers remain a weak link, facilitating 44% of attacks via phishing, malicious redirects, and malware downloads.
    • Phishing Resurges as Top Entry Point: 23% of attacks began with phishing, overtaking vulnerabilities as the leading attack vector. GenAI has made phishing campaigns more scalable, sophisticated, and difficult to detect.

    “Cyber criminals targeting organizations in the Asia-Pacific and Japan region are no longer just stealing data, they are actively taking down entire operations,” said Philippa Cogswell, vice president and managing partner, Unit 42, Asia-Pacific & Japan, Palo Alto Networks. “Traditional approaches to cybersecurity are no longer sufficient in addressing the visibility gaps and complexity challenges that organisations face today. To stay ahead of evolving threats, businesses must adopt AI-driven, automated security solutions that can outpace adversaries and provide comprehensive real-time protection.”

    “As cyber threats in Asia-Pacific evolve from data theft to full-scale operational disruption, it is crucial for organizations to reassess their cybersecurity strategies, and shift from fragmented approaches towards a unified security approach that prioritizes real-time threat detection, rapid response, and actionable threat intelligence,” said Steven Scheurmann, regional vice president, ASEAN, Palo Alto Networks. “In the Philippines, where critical sectors like finance, healthcare, and government are increasingly reliant on digital infrastructure, building cyber resilience requires not only advanced technological capabilities but also a deeper and stronger collaboration between public and private stakeholders to safeguard the nation’s digital future.”

    Data for this report was sourced from more than 500 cases Unit 42 responded to between October 2023 and December 2024, as well as from other case data going back to 2021. The affected organizations were headquartered in 38 unique countries, including the U.S. and those based in Europe, the Middle East, and Asia-Pacific.

    To download the full report, please visit: https://www.paloaltonetworks.com/resources/research/unit-42-incident-response-report 

    Epson PH launches Customer Experience Site, redefining how businesses explore printing innovation

    Epson, the global technology leader in innovative printing and visual imaging solutions, successfully launched its Customer Experience Site on March 6, 2025, at Cubao, Quezon City. The one-day event offered businesses an exclusive opportunity to explore Epson’s cutting-edge printing technology, including the industry-leading SurePress digital label printer, in a hands-on, immersive environment.

    The launch welcomed industry professionals and business owners, who were treated to live demonstrations of Epson’s innovative solutions. Attendees experienced firsthand how the Epson SurePress digital label printer operates, with experts providing detailed walkthroughs of its features and capabilities. Visitors also brought their own substrates and artwork to conduct test prints with precise color matching, gaining valuable insights into how the SurePress can meet their unique requirements. This interactive approach underscored Epson’s commitment to empowering businesses by offering them the tools and resources they need to make informed decisions.

    The new Customer Experience Site is more than just a demonstration space—it is a hub for collaboration, learning, and innovation. Designed to address the challenges of high-value investments, the facility provides a venue where businesses can test ideas, refine processes, and explore the full potential of Epson’s advanced printing technology. From ongoing training sessions to substrate testing and proofing services, the site ensures that customers have access to comprehensive support tailored to their needs.

    Customer Experience Site

    “At Epson, we believe in empowering our customers by providing not just innovative products but also meaningful experiences that inspire confidence and drive growth,” said Masako Kusama, Epson Philippines President and Director. “This Customer Experience Site is a reflection of our commitment to helping businesses succeed through collaboration and cutting-edge technology.”

    Epson SurePress L-6534VW UV Digital Label Press: A New Standard in Printing

    At the heart of the event was the Epson SurePress L-6534VW UV Digital Label Press, a revolutionary solution that combines speed, precision, and versatility to elevate label printing to new heights. Designed with Epson’s proprietary PrecisionCore linehead technology, the SurePress delivers ultra-high-quality images at impressive speeds, using droplets as small as 3.2 picoliters to achieve exceptional detail. It also features Epson’s advanced UV ink technology, which produces vibrant, durable prints with a wider range of colors, ensuring every label pops with stunning visuals. Additionally, the printer’s ability to print spot UV colors allows businesses to create premium finishes that give labels a high-end look and feel, making them stand out in competitive markets.

    The SurePress L-6534VW is engineered to meet the demands of modern businesses, whether producing intricate designs or managing large-scale production runs. Its combination of productivity, quality, and versatility makes it an ideal solution for companies looking to enhance their offerings and stay ahead in today’s fast-paced market.

    Epson’s Customer Experience Site: Driving Innovation, Inspiring Confidence

    The launch of the Customer Experience Site signals a shift in how businesses approach high-value investments. By providing a space to explore possibilities, test ideas, and collaborate with experts, Epson is helping companies move forward with confidence and clarity. “This site represents our commitment to supporting businesses in their journey toward innovation,” said Masako Kusama, EPC President and Director. “We aim to create an environment where our customers can discover new opportunities, refine their processes, and achieve their goals with confidence.” It’s not just about showcasing technology—it’s about opening doors to growth and transformation.

    The event also highlighted Epson’s dedication to building long-term relationships with its customers. By offering a hands-on experience and personalized guidance, Epson demonstrated its role as a trusted partner in driving business success. The Customer Experience Site will continue to serve as a platform for collaboration, enabling businesses to harness the power of Epson’s technology to unlock new opportunities and thrive in competitive industries.

    UnaCash: 1 in 4 Filipinos have used Buy Now, Pay Later services

    According to digital financial solutions provider UnaCash, the Buy Now, Pay Later (BNPL) market in the Philippines has seen significant growth in terms of unique users, with at least one out of four Filipinos having tried the service at least once between 2018 and the end of 2024.

    New insights from UnaCash reveal that 28.4 million Filipinos have used BNPL as of end-2024, displaying a 40% increase from the 20.3 million unique users tallied in 2023. 

    UnaCash

    Compared to the rest of Southeast Asia (SEA), the Philippines ranks second in BNPL penetration rate among its total population, following Singapore (31.36%, 1.9 million users out of a total population of 6.05 million). Malaysia comes in third (22.09%, 8.15 million users from a total population of 34.67 million), followed by Thailand (18.72%, 13.46 million users from a total population of 71.89 million), and Indonesia (17.89%, 50.30 million users from a total population of 279.80 million).

    Examining digital commerce users opting for BNPL options, Singapore led the category with 32.30%, followed by the Philippines (30.36%), Indonesia (23.51%), Malaysia (22.09%), and Vietnam (19.74%).

    These data sets clearly illustrate the overall use of BNPL as a flexible payment option, along with its significant role in expanding the digital marketplace. Internal behavioral data from UnaCash also revealed that consumers primarily focus on purchasing gadgets and electronics, particularly through mobile devices. As technology continues to evolve rapidly, the demand for these products remains high, contributing to the growth of BNPL.

    “Filipinos are clearly embracing the flexibility and convenience that buy now, pay later services offer, and businesses are embracing this critical strategy to enhance customer accessibility and satisfaction,” explained Erwin Ocampo, head of product for UnaCash. 

    Looking ahead, UnaCash anticipates an increase in BNPL usage in the Philippines by 28.39% among the total population at the end of 2025. Its growth is also particularly notable among BNPL users on digital commerce platforms, where there is an expected usage increase of 34.24%.

    Ocampo added, “Flexible payment options are becoming the norm, a main selling point especially among GenZs and Millennials. Embracing partnerships with financial services players is a way for businesses to meet the shifting demands of consumers and position themselves for long-term success in the competitive marketplace.” 

    PH will have the best emergency response system in Asia once next-gen 911 system is fully implemented

    During the 7th General Assembly of the League of Provinces of the Philippines on February 7, 2025, DILG Secretary Juanito “Jonvic” Remulla called on local chief executives to extend full support to the country’s implementation of the next-gen 911 system for a faster, more efficient response to emergencies.

    The Philippines ranks very high in the World Risk Index due to its vulnerability to typhoons, earthquakes, volcanic eruptions, and other natural disasters. In fact, it has topped the list consistently from 2009 to 2024, making it the most disaster-prone country globally.

    Add to this the everyday challenges of vehicular accidents, medical emergencies, thefts, domestic quarrels, and neighborhood disturbances, so a local government unit’s ability to provide swift and effective emergency response is of life-and-death importance. 

    Unfortunately, most LGUs use different emergency hotline numbers, making it hard for citizens to remember what number to call and what procedures to follow while in a particular LGU. 

    Recognizing this, the Department of Interior and Local Government called for a unified national emergency response system using next-generation, advanced technology that would respond swiftly and accurately to emergency calls in every barangay.

    In August 2024, under the leadership of Executive Director Francis Fajardo of the E911 national office, the DILG launched a Revitalized 911 program that improved emergency response, beginning with the Philippine National Police (PNP). Supported by new technology, the PNP improved its response time to within 3 to 5 minutes, and 90% of all calls are answered after just two rings. 

    Seven LGUs — including Morong, Rizal; Alaminos City, Pangasinan; Cebu City, Cagayan De Oro City, and Mambajao, Camiguin — are now equipped with next-generation 911 solutions that are fully digital, IP-based, and focused on speed, accuracy, and efficiency. The next-gen system that replaces traditional 911 infrastructure and expands communication options beyond voice calls has been provided by NGA 911 Philippines, the local subsidiary of NGA 911 LLC, a US-based company that provides the advanced technology worldwide.

    The next-gen system directly routes 911 calls to the LGUs’ emergency response command centers. Advanced data dashboards allow responders to visualize crucial information that results in faster decision-making. An automated incident ticketing system designed to streamline workflows, reduce errors, and significantly improve response times is in place.

    next-gen 911

    “But there are more enhancements to look forward to in the coming months,” said Robert Llaguno, country head of NGA Philippines. “Caller location tracking, the ability to send photos and videos through the system, integration with CCTV networks, and auto transcription that converts live or recorded audio into text are improvements that will provide useful data to boost public safety.”

    When all the features of the cutting-edge technology are in place, the Philippines will be the leader in next-generation emergency response in Asia, Llaguno shared. The Philippines is the first Southeast Asian country to roll out next-generation 911 – the same technology used in the US and Europe — by partnering with companies like NGA 911 Philippines and PLDT Global.

    Llaguno mentioned other advantages of the new technology that will revolutionize emergency response in a disaster-prone area like the Philippines. “The next-gen technology allows for seamless communication and data sharing between different public safety agencies so they can have a coordinated response to emergencies. The new technology is interoperable. It can let different agencies and LGUs communicate and share information effectively,” Llaguno said. 

    Llaguno added that location-based routing provides information that can pinpoint callers’ actual locations. This results in faster and more accurate dispatch of emergency services.

    Dispatchers and first responders also receive real-time information, which includes live video feeds from callers that let them assess the situation first before they arrive on the scene.

    “All told, NG911 makes emergency response highly adaptable and reliable. It is better equipped to handle emergencies, including natural disasters and mass casualty events,” Llaguno said.

    Next-generation advanced 911 is being acknowledged as the next evolutionary step in emergency and public safety communication systems because the cutting-edge system integrates with modern technology to provide a richer context for emergencies and allows dispatchers and first responders to make more informed decisions while deploying the right resources and assistance.

    “Once a full next-gen, unified national emergency response system is in place and running at full capacity, the Philippines will be one of the best, if not the best, in terms of emergency preparedness and response in Southeast Asia,” Llaguno concluded.

    HONOR X8c now available nationwide for PHP13,999; new store opens in Robinsons Ilocos

    HONOR Philippines proudly unveiled its newest Experience Store at Robinsons Ilocos, marking another milestone in the brand’s expansion. Alongside this grand opening, HONOR introduced the HONOR X8c, a sleek and innovative smartphone tailored to meet the dynamic lifestyle of its users.  

    The HONOR X8c combines style and cutting-edge technology, with the following features:

    • Durability: A 5-star SGS Premium Performance rating ensures superior resistance against drops and water exposure.
    • Visual Comfort: 3840Hz Risk-Free PWM Dimming minimizes eye strain during prolonged use.
    • Powerful Specs: 512GB Ultra-Large Storage and 16GB RAM for seamless multitasking and large media storage.
    • Innovative Features: MAGIC OS 9.0 for a personalized experience and a 50MP front camera with HONOR AI Eraser to elevate selfies.

    Available for just PHP13,999, the HONOR X8c combines affordability with innovation. Customers who pre-ordered the smartphone and claimed it during the event were rewarded with freebies, including the HONOR Gift Speaker II and HONOR Earbuds II.

    The HONOR X8c is available in Midnight Black, Moonlight White, and Marrs Green. It can now be purchased at HONOR Experience Stores nationwide and online via Lazada, Shopee, and TikTok Shop.

    A Day of Festivities and Excitement

    The grand opening of the new HONOR Experience Store at Robinsons Ilocos brought together HONOR fans, tech enthusiasts, media partners, and key figures from HONOR Philippines for a celebration of style and innovation. 

    Honor X8c

    “The opening of our newest Experience Store in Robinsons Ilocos is a testament to our commitment to making innovative technology accessible to every Filipino. The HONOR X8c, with its stylish design and powerful features, reflects our dedication to empowering users to go beyond,” shared Pao Oga during his opening remarks

    The celebration began with a warm welcome from host Jaynard Lamarca, setting the tone for a vibrant and engaging program. Attendees were treated to an exclusive performance by local talent Michelle Pascual, who added a musical flair to the festivities.

    Interactive games like the “Guess the Phone Challenge” and “Color Dodge Game” brought the audience closer to HONOR’s newest offerings. Participants walked away with exciting prizes, including cash rewards. These activities allowed attendees to experience the innovative features of the HONOR X8c firsthand, demonstrating its durability, sleek design, and powerful performance.

    The event concluded with heartfelt thanks to HONOR’s loyal fans, media partners, and the Robinsons Ilocos team for their support. Guests explored the newly opened Experience Store, designed to provide an immersive and personalized retail experience.

    For more information, visit HONOR’s official website at www.hihonor.com or follow their social media platforms: Facebook (@HonorPhilippines), Instagram (@honorph), and TikTok (@honorphilippines).

    Changan Electrifies: New EV lineup to debut at MIAS

    Inchcape Philippines, the exclusive distributor of Changan in the country, is all charged up for the electrifying launch of its EV model lineup at the Manila International Auto Show on April 10-13, 2025 at the World Trade Center, Pasay City.

    Globally known as one of the largest and most established automotive brands in China, Changan has 160 years of global industrial expertise – 65 of which are meticulously dedicated to automotive innovation. With its key R&D centers that are strategically stationed in China, Italy, Germany, Japan, the UK, and the USA, this strategy forms a comprehensive global collaborative research and development framework with distinct regional focuses. 

    Changan Philippines is fully committed to being at the forefront of delivering technologically advanced products, now focusing on transforming towards being a provider of intelligent and low-carbon mobility.

    The brand’s introduction of its four electric vehicles signifies an invitation for Filipinos to begin their electric vehicle journey with Changan, switching to a greener and more sustainable future.

    CHANGAN 101 – TRANSFORMATION TO THE ERA OF DIGITAL INTELLIGENCE VEHICLE

    Three of the upcoming models will sport the 101 Nevo logo, which represents the brand’s mid-range electric vehicle line. Globally, Changan 101 occupies the position of “Digital Intelligence Evolution New Vehicle,” leading the brand’s transformation to an era where new automotive products are simple, friendly, intelligent, and futuristic. 

    The Changan 101 logo integrates the “square” and “circle” in oriental philosophy. The “circle” is inclusive, with natural beauty; while the “square” is the law, symbolizing numerical intelligence and technology. The binary digits “0” and “1” also depict constant evolution and endless innovation. Overall, it continues to resonate with the brand’s values of People-Centricity, Innovation, Openness, and Inclusiveness.

    Changan Nevo Q05 Plug-In Hybrid EV

    The Nevo Q05 is the brand’s latest compact SUV offering that sports a sharp and revolutionary exterior design, outstanding interior space, and cutting-edge technology. Rising above in the segment, the model’s most notable feature is its capability of switching to 3 diverse electric driving modes: Pure Electric, Hybrid, and Priority Electric. 

    In addition to providing versatile and efficient driving, the brand’s prioritization of owners’ personal preferences showcases its unwavering commitment to catering to the ever-evolving needs of Filipinos.

    The model will be offered in 2 variants: the base Nevo Q05 SE, and the premium Nevo Q05 iD.

    Changan

    Changan Nevo Hunter K50 Range-Extended EV

    While it answers to the pick-up truck demand in the country, the Hunter K50 REEV presents itself as a rugged, stylish, unique, and top-functional truck that aims to provide a technologically advanced driving experience.

    As its first-ever pick-up truck in the country, the brand is proud to be the first automotive brand in the world to bring the first Range-Extended Electric Vehicle pick-up in the market globally. 

    The model will be offered in 2 variants: the entry-level Nevo Hunter K50 REEV 4×2 Knight, and the top variant Nevo Hunter K50 REEV 4×4 Knight.

    Changan Lumin Battery EV

    The Lumin will be the first mini hatchback electric vehicle in the brand’s model lineup. Filled with a modern and minimalist design, paired with smart and innovative features, it aims to cater to those who are looking for a fun, affordable, and compact mini vehicle that is best for city driving.  

    Changan Nevo A05 Plug-In Hybrid EV

    Finally, the Nevo A05 is an upcoming 5-seater compact sedan powered by plug-in hybrid electric vehicle energy. Similar to the other models, it will feature a modern and sophisticated overall design, mated with powerful and advanced technological features. 

    On preview at MIAS, the Nevo A05 is set to have its official model launch within the second half of the year.

    Special Introductory Prices for a Limited Time

    To celebrate the launch of its EV models, Changan Philippines will be offering the following Special Introductory Suggested Retail Prices from March 25 to April 13, 2025: 

    MODEL AND VARIANTSUGGESTED RETAIL PRICEINTRODUCTORY PRICECASH DISCOUNT
    Nevo Q05 SEPHP 1,259,000PHP 1,200,000PHP 59,000
    Nevo Q05 iDPHP 1,449,000PHP 1,383,000PHP 66,000
    Hunter K50 REEV 4×2 KnightPHP 1,699,000PHP 1,644,000PHP 55,000
    Hunter K50 REEV 4×4 KnightPHP 1,970,000PHP 1,880,000PHP 90,000
    Lumin SPHP 699,999PHP 669,000PHP 30,000
    Lumin LPHP 799,000PHP 764,000PHP 35,000
    Nevo A05PHP 1,195,000PHP 1,140,000PHP 55,000

    Check out Changan’s upcoming electrified vehicles this April! Visit the Changan dealerships nationwide and the brand’s exhibition at the Manila International Auto Show on April 10-13, 2025 at the World Trade Center, Pasay City to #GetThatChanganFeeling!

    For more details, check out Changan’s official Facebook account www.facebook.com/ChanganPH or visit www.changan.ph

    Female farmer-vlogger reaps success with technology

    In the province of Tuguegarao, where farming is one of the main sources of livelihood among residents, 36-year-old Maureen Ann Blancad has transformed her life as a farmer and her community through the power of technology. Once a traditional farmer, Maureen has turned to vlogging to share her journey and knowledge with her followers online. Her story is a testament to the resilience and adaptability of women in agriculture, especially in the face of adversity.

    Maureen’s journey into farming began under challenging circumstances. “I started farming when my husband had an accident and couldn’t work. There was no one else to tend to our land, so I took over,” she recalled. Despite the initial struggles, including learning how to plow and manage the farm, Maureen persevered. “With my husband’s guidance, I learned the ropes. It was tough, but I had to stay positive for my family.”

    female farmer

    Maureen’s farming skills received a substantial boost when she joined the Scaling Up Sustainability Project, an initiative led by the Philippines Partnership for Sustainable Agriculture (PPSA) in collaboration with PLDT Inc. (PLDT), and Smart Communications, Inc. (Smart). With funding support through a GlobalGiving grant in partnership with Corteva, this project aims to train 100 Filipino farmers on climate-smart practices and entrepreneurship, to enhance productivity and resilience. 

    The project unfolds in two phases:  Phase 1 focuses on mentorship, and Phase 2 focuses on cascading. The mentorship activities allow women farmer champions to interact with key experts from PPSA’s network to build the farmers’ individual expertise on a chosen topic and, at the same time, help build the skills, tools, and materials needed for cascading activities. Phase 2 also consists of cascading activities of the farmers through organized training sessions where farmer champions will serve as resource persons.  

    The project introduced Maureen to various digital tools and technologies that revolutionized her farming practices. “Technology has made a big difference. From online marketing to modern farming techniques, I’ve learned so much,” she said. One of the significant changes was the use of social media to market her produce. “Thanks to social media, we can sell our products faster and reach more customers. Sometimes, our harvests are sold out even before we bring them to the market.”

    Maureen’s success as a farmer and vlogger has not only improved her family’s livelihood but also inspired her community. She is currently undergoing a three-month mentorship program on digital entrepreneurship facilitated by PLDT and Smart and on water management, drip irrigation for corn and vegetables facilitated by Harbest Agribusiness Corporation so that she can teach other farmers and encourage them to embrace technology. “It’s a big responsibility, but I want to help other farmers learn about modern farming and how to use social media for marketing,” she explained. Her vlogs, which cover various farming activities and techniques, have become a valuable resource for many. “It also helps that Smart’s signal is strong in our area, we have an easy time uploading my videos.”

    Balancing her roles as a farmer, vlogger, and mother of three, Maureen emphasized the importance of time management. “It’s all about balancing your responsibilities. My children help on the farm when they are not in school, mostly during the summer. It’s a family effort,” she said with a smile. 

    The Scaling Up Sustainability Project has been instrumental in Maureen’s journey. PLDT and Smart’s support for this program is an extension of their commitment to digital inclusion through the Digital Farmers Program, implemented in partnership with the Department of Agriculture – Agricultural Training Institute. By integrating digital entrepreneurship training into this initiative, PLDT and Smart are equipping farmers with the knowledge and tools to maximize technology to increase farmers’ productivity and resilience.  “The training has changed my life,” Maureen said.

    Looking ahead, Maureen dreams of turning her farm into a farm school to share her knowledge with more farmers. “I hope to get approval for our farm school. It’s my way of giving back to the community,” she said. Her message to fellow farmers is clear: “Don’t be afraid to embrace new technologies. They can help increase your yield, reduce costs, and make farming more manageable.”

    Maureen’s story is a shining example of how technology can empower women in agriculture, transforming their lives and communities, and making a difference, one field at a time.

    PLDT and Smart’s support for PPSA’s Scaling Up Sustainability Project to benefit women farmer leaders like Maureen is part of its broader goal, together with its partners, to boost livelihood productivity and efficiencies in agriculture. This also supports PLDT and Smart’s efforts to bridge the digital divide and contribute to the achievement of the United Nations Sustainable Development Goals (UNSDG), specifically UNSDG No. 8: Decent Work and Economic Growth.

    PH leads GenAI adoption in Southeast Asia as more Filipinas strive for career growth

    Coursera, a leading online learning platform, has released its ‘Closing the Gender Gap in GenAI Skills’ playbook, a new resource aimed at addressing the gender gap in Generative AI (GenAI) skills. The playbook explores actionable strategies to empower more women to harness GenAI, highlighting the critical need for continued efforts to build a more inclusive and equitable AI landscape.  

    The Philippines is leading GenAI adoption in Southeast Asia, yet women remain underrepresented in this fast-growing field. Coursera data shows that while the country has the highest share of women in GenAI enrollments in the region and ranks among the top 10 globally, women still make up only 38% of GenAI enrollments – despite accounting for 51% of all learners in the country. Globally, women account for 32% of GenAI enrollments on Coursera. The growing interest in AI skills across the Philippines presents a strong opportunity to bridge the gender gap. In 2024, Filipino learners recorded the highest growth in GenAI enrollments in Southeast Asia, with women’s enrollments soaring 818%, surpassing the 765% growth among men. 

    The Philippines has better gender parity in learning than the global average, but this disparity in GenAI enrollments underscores the need for targeted interventions to ensure equitable access to GenAI opportunities and enable more women to lead in the AI-driven era. Encouraging more women to participate in AI will not only drive inclusivity but also ensure that diverse perspectives contribute to the development and application of this transformative technology.

    Coursera’s playbook highlights key barriers limiting women’s participation in GenAI, along with strategies to bridge the gap, including:

    • Confidence gaps reduce persistence: Women often hesitate to engage in GenAI courses due to self-doubt, even when they have the skills. On Coursera, they are six times more likely to enroll in beginner-level courses than intermediate ones, favoring structured and accessible entry-points. However, Filipino women are breaking this mold, where Coursera data reveals that the top 5 GenAI courses are identical for both men and women. This signals a positive start towards narrowing the divide between men and women in this field.
    • Limited time and unclear guidelines hinder skill adoption:  Many women cite “lack of time” as their top reason for discontinuing STEM courses, reflecting the reality of balancing caregiving and work responsibilities. A BCG report shows that only 50% of women in the Philippines are exposed to technology before university, underscoring the need for early access to STEM education and clearer career pathways to bridge the gender gap in AI adoption.
    • Perceived lack of relevance: Many women hesitate to upskill in GenAI due to uncertainty about its real-world applications. They engage more when GenAI is linked to practical fields like healthcare, education, and creative industries. Real-world case studies, interdisciplinary AI courses, and applied learning programs can make AI more accessible and career-aligned. Globally, women use Coursera Coach 11% more than men, benefiting from guided AI learning and personalized recommendations.
    • Lack of female role models limits engagement and retention: Fewer women in AI leadership and education discourage participation. Oxford Academy research shows that more female STEM teachers in high school increases the likelihood of women graduating with STEM degrees. Coursera data reveals that STEM courses with at least one female instructor attract 7% higher female enrollment on average. Increasing women educators, AI mentors, and industry role models will be key to sustaining long-term engagement in GenAI careers.

    “While the Philippines has demonstrated an exceptional appetite to understand and harness GenAI technology, it is crucial for the country’s workforce development and international competitiveness that this appetite is shared equally,” said Karine Allouche, global head of enterprise at Coursera. “As the global race towards AI literacy intensifies, expanding opportunities for women in GenAI, equipping them with these critical skills, and empowering them to lead in the digital economy remains an urgent priority. By empowering more women, we can ensure AI is built by diverse voices, for the world.”

    Coursera’s insights are designed to equip institutions, individuals, and governments with strategies to allow women to thrive in the rapidly evolving field of GenAI. The ‘Closing the Gender Gap in GenAI Skills’ playbook can be found here.

    Experience the new generation of fresh air conditioner with TCL FreshIN 3.0

    TCL Electronics, a global leader in consumer electronics, introduces FreshIN 3.0, the new generation of air conditioners that help you save more, breathe better, and stay comfortable all summer long. Designed for efficiency and convenience, it tackles the common hassles of air conditioning—high costs, poor air circulation, and fluctuating temperatures—so you can enjoy a fresher, healthier home without the usual drawbacks.

    With rising electricity and medical costs, prioritizing your health and well-being has never been more important. As temperatures soar and air quality declines this summer, staying cool should not come at the expense of your health—or your wallet. Yet, many traditional air conditioners circulate stale air, trap allergens, and drive up energy bills, leaving you to choose between comfort and cost.

    “We have continuously pushed the boundaries of air conditioning technology, delivering the industry’s most advanced fresh air solutions. The TCL FreshIN 3.0 series elevates this innovation with its patented FreshIN Technology,  making the series the next generation of air conditioners,” says Joseph Cernitchez, TCL Philippines brand manager.

    FreshIN

    Smart Air Quality Control for a Healthier Home

    The TCL FreshIn 3.0 AC’s visible air quality display empowers you to breathe more easily. A built-in TVOC sensor that tracks indoor air quality in real-time, giving you peace of mind about the air your family breathes. The Filter Life Span Reminder tells you exactly when to change your filters to maintain optimal performance.

    With FreshIN Technology, featuring a liftable fresh air inlet, the AC actively brings in fresh air while maintaining stable indoor temperatures—so you’ll never experience sudden chills or stuffy heat. The QuadruPuri Filters include a four-layer purification system that captures large particles, bacteria, PM2.5, and dust, ensuring your indoor air is free from allergens and pollutants.

    T-AI Energy-Saving for Better Consumption

    TCL’s AI-driven energy-saving algorithm optimizes cooling efficiency, reducing power consumption by up to 37%. Ideal for families and households in warmer climates, this feature makes FreshIN 3.0 an eco-friendly choice that helps you save money while reducing environmental impact.

    The TCL FreshIN 3.0 air conditioner features Electricity Consumption Monitoring via the TCL Home App, which provides users with an energy usage chart. This smart feature helps you track and optimize your AC consumption, ensuring greater efficiency and cost savings.

    Voice Control for Ultimate Convenience

    Hands full while cooking or playing with your kids? Just say “’Hey TCL, turn on the AC.” With Hey TCL, Google, and Alexa voice control, you can easily adjust the temperature, activate FreshIN mode, or turn the unit on and off—without lifting a finger. Even when the internet is down, TCL’s offline voice control ensures you stay in command.g

    Extend your smart home ecosystem with the TCL FreshIN 3.0. Compatible with Google Home and Alexa, it connects seamlessly to your smart TV, smartphone, or Alexa soundbar through TCL Home or Google Assistant, enabling voice and remote control.

    Ready for a home with healthier, fresher air? Visit your nearest TCL authorized dealer store or shop on the official Lazada and Shopee Mall pages to experience advanced air quality and cooling technology.For more information, visit the TCL website at https://www.tcl.com/ph/en.

    Honda PH unleashes power and innovation at Inside Racing Bikefest 2025

    Motorcycle enthusiasts gathered in full force for the Inside Racing Bike Festival & Trade Show 2025, last March 21 to 23 at the World Trade Center, celebrating the best of the country’s two-wheeled industry. The grand opening featuring Honda Philippines Inc. (HPI), the No. 1 motorcycle brand in the country, took center stage with an impressive display of innovation, performance, and craftsmanship.

    This annual event, widely regarded as the ultimate gathering for motorcycle lovers, provides the perfect platform for HPI to showcase its most sought-after models. From high-performance sport bikes to powerful off-road machines and state-of-the-art electric vehicles, Honda’s lineup is nothing short of spectacular.

    A Showcase of Power and Innovation

    Honda

    Honda Philippines Inc. officially launched a display of an exciting range of models that caters to different types of riders. The CBR150R (PHP183,900), a sleek and powerful 149cc sport bike, stood out with its DOHC liquid-cooled engine, producing 12.0kW at 9,000rpm and 13.7Nm of torque at 7,000rpm. Its double-disc brake system with 2-channel ABS ensures superior control and safety, making it a perfect choice for riders seeking both speed and stability

    For those who love adventure, the XR150L (PHP97,900) is a reliable companion. Equipped with a 149cc air-cooled SOHC engine, it delivered 8.72kW at 8,000rpm and 12.1Nm of torque at 6,000rpm. Its lightweight frame and durable body made it ideal for exploring off-road trails and rough terrains.

    Further enhancing Honda’s off-road lineup, The All-New CRF300L (PHP269,900) is a true performer in rugged environments. With a 286cc liquid-cooled DOHC engine, it generates 19.6kW at 8,250 pm and 26.1Nm of torque at 6,250rpm. Built for serious off-road performance, it features an inverted front fork, Pro-Link suspension, and an impressive 284mm ground clearance, making it an excellent choice for both trail riding and long-distance off-road adventures.

    For riders looking for an even more adventure-ready bike, the CRF300 Rally (PHP309,900) makes a strong impression. Sharing the same 286cc DOHC engine as the CRF300L, it stands out with an extended 12.8L fuel tank capacity and a higher ground clearance of 277mm, making it perfect for those who want to conquer both on-road and off-road terrain.

    Meanwhile, enduro and motocross enthusiasts may be drawn to The All-New CRF250RX, a bike designed for the most demanding trails. Featuring a 249cc liquid-cooled 4-stroke DOHC engine with a 5-speed manual transmission, this model offers superior handling and improved cornering stability, making it well-suited for rough circuits without sacrificing agility.

    For those who crave the thrill of motocross racing, the CRF250R is built to dominate the track with its perfect balance of power and agility. Its 249cc liquid-cooled, 4-stroke single-cylinder DOHC engine delivers explosive acceleration, while the lightweight aluminum frame ensures razor-sharp handling. Equipped with Honda Selectable Torque Control, HRC Launch Control, a 49mm Showa upside-down front fork, and Pro-Link suspension, this bike provides optimal traction and stability for conquering jumps, tight corners, and rugged terrain. Whether you’re chasing podium finishes or simply pushing your limits, the CRF250R is designed to elevate every ride.

    The official pricing for both CRF250RX and CRF250R will be available in April 2025, so stay tuned for updates.

    These latest offerings underscore Honda’s commitment to delivering top-tier motorcycles that cater to every type of rider, from daily commuters and casual riders to serious racers and off-road enthusiasts.

    Honda Philippines Reaffirms Its Support for Young Filipino Riders

    (L to R) Gerry Datario, asst. vice president for Business Administration I Sharlet Gallarde, Rising Motocross Lady Rider I Kohei Yamamoto, executive vice president for Manufacturing I Kenzo Miguel Abadilla, 2025 Honda Pilipinas Dream Cup Overall Champion I Al Camba, Inside Racing president I Carlsen Solis, 2025 Honda Pilipinas Dream Cup Second Placer I Sayaka Arai, president I John Nathan Galang, 2025 Honda Pilipinas Dream Cup Third Placer I Jomel Jerezo, vice president for Sales & Marketing | Jakob Sablaya, 2023 Moto IRGP Overall Champion I Mafe Quijano, asst. vice president for Finance

    Beyond the motorcycles, Honda also took the opportunity to celebrate young Filipino riders making their mark in motorsports. The company proudly introduced the winners of the 2025 Honda Pilipinas Dream Cup, with John Nathan Galang securing third place, Carlsen Solis taking second place, and Kenzo Miguel Abadilla emerging as the overall champion.

    The event also highlighted the achievements of Jakob Sablaya, HPI’s Asia Road Racing Championship – AP250 rider, who continues to showcase his talent on the international stage. Rising Motocross Lady Rider Sharlet Gallarde also made a strong impact at the event, proving that more Filipinos—both male and female—are excelling in the competitive world of motorsports.

    Adding to the excitement, international young racer Alfonsi Daquigan shared an inspiring message via video, encouraging aspiring racers to pursue their passion. His words resonated with the crowd, reinforcing Honda’s dedication to fostering the next generation of riders.

    An Unforgettable Experience for Honda Fans

    Beyond the impressive motorcycle lineup, HPI provided attendees with the opportunity to experience its latest innovations firsthand. A dedicated test ride area allowed guests to try out some of the most anticipated models, including The All-New Giorno+, a modern-classic scooter that combines fuel efficiency with a stylish design; the Winner X, a high-performance underbone motorcycle available in Standard, ABS Premium, and ABS Racing variants; and The All-New EM1 e:, Honda’s first-ever Battery Electric Vehicle (BEV), offering a glimpse into the future of sustainable mobility.

    For more information, visit www.hondaph.com.

    Copilot gets smarter: New free AI features now available 

    Microsoft Copilot just got even smarter with new updates designed to enhance productivity and accessibility. The AI-powered assistant now includes Think Deeper, an advanced reasoning tool, and Copilot Voice for hands-free interaction—both available for free. With these enhancements, Copilot is now more accessible than ever across Windows 11, macOS, mobile apps, and Telegram. Plus, with improved local interoperability, Copilot integrates even more seamlessly into your everyday digital workflow. 

    Your Everyday AI Assistant 

    Powered by fine-tuned versions of OpenAI’s models, Copilot can seamlessly process natural language tasks, from writing and summarizing text to creating visuals with Microsoft Designer (formerly Image Creator). With Copilot Voice, users can now interact with the AI assistant hands-free, issuing spoken commands for greater convenience. As part of its expanded language capabilities, Copilot Voice now understands and responds in Tagalog, Cebuano, and Ilocano, making AI-powered assistance more accessible and inclusive for Filipino users across different regions. 

    Copilot now also includes Think Deeper, an advanced AI-powered reasoning tool that runs on the same large language model as ChatGPT Premium. Best of all, both Voice and Think Deeper are free, making AI-powered assistance more accessible than ever. 

    Copilot’s web browsing capabilities via Bing ensure you get real-time information, and with plugin support, you can connect third-party apps seamlessly. Whether planning meals on Foodpanda, booking restaurants on Zomato, or organizing travel on Traveloka, Copilot helps simplify daily tasks. 

    Microsoft Copilot is built to work effortlessly across devices and services, enabling local interoperability between apps. Whether managing files, automating workflows, or controlling system settings, Copilot integrates smoothly into your digital ecosystem. 

    With the Copilot app for macOS, Apple users can now enjoy the same AI-driven efficiency, ensuring that Copilot is available on all major platforms. 

    M365 Copilot: AI for Work 

    For professionals and businesses, Microsoft 365 Copilot enhances workplace efficiency by integrating generative AI across Word, Excel, Outlook, and other M365 apps. It includes Microsoft 365 Chat, which pulls insights from your entire M365 workspace to provide tailored responses, automate tasks, and improve collaboration. 

    Business users also benefit from enterprise-grade security, advanced policy management, and custom fine-tuning to meet organizational needs. 

    How to Access Copilot 

    Copilot offers a free version packed with features, including Voice and Think Deeper. For even more powerful AI capabilities: 

    • Copilot Pro: PHP 1,300 per month – Unlocks priority access to the most capable OpenAI models and higher-resolution image generation with Designer. 
    • Microsoft 365 Copilot: PHP 1,650 per user per month – Adds generative AI to Microsoft 365 apps, with enhanced business tools and data security. 

    With continuous innovation, Copilot is your AI partner for work, creativity, and everyday life. Ready to take your productivity to the next level? Try Copilot today. 

    Mega Prime Foods takes a bold step into the global market with Dubai Launch

    Mega Prime Foods Inc. (MPFI) is strengthening its global footprint with a strategic expansion into Dubai, introducing its leading product categories—including Mega Sardines, Mega Mackerel, Mega Squid, Mega Prime Corn & Mushroom, and Mega Prime Nata—to the Middle Eastern market.

    Mega Prime Foods
    Mega Prime Foods Inc. continues to bring world-class quality to international markets. With a commitment to excellence and innovation, the team remains dedicated to delivering high-quality products to Filipino communities worldwide.

    As part of this exciting move, MPFI participated in Gulfood 2025 at the Dubai World Trade Center (DWTC) in Dubai, United Arab Emirates (UAE), one of the world’s largest food and beverage exhibitions, alongside the export sales and marketing teams, providing a platform to showcase Mega Sardines’ fresh-catch quality, Mega Mackerel’s rich and flavorful taste, Mega Squid’s quality seafood offering, Mega Prime Corn & Mushroom’s kitchen convenience, and Mega Prime Nata’s refreshing versatility. These products were introduced not only to Filipinos in the UAE but also to Dubai’s diverse, multicultural community, reinforcing the company’s vision: To bring pride to Filipinos by providing world-class brands that uplift people’s lives.”

    MPFI also took part in Barrio Fiesta Dubai and Mega Prime Foods at Kooya Filipino Eatery, where key Filipino influencers in Dubai — such as Love, Josie, Bengs Hyu, Pinay Indian Accent, and Kai Torreflores — joined the celebrations, expanding the brand’s presence in the region.

    Marvin Tiu Lim, chief growth and development officer of Mega Prime Foods Inc, shares the company’s legacy, vision, and exciting plans for global growth, strengthening its presence in the international market.

    Strengthening its foothold in the UAE market, MPFI has partnered with Baqer Mohebi Enterprises to make its products widely available in Baqer Mohebi Supermarkets across key locations in Dubai.

    “Our entry into Dubai is a milestone that reflects our commitment to delivering high-quality Filipino flavors to the global stage,” said Michelle Tiu Lim-Chan, president and CEO of Mega Prime Foods. “We are excited to connect with international partners and expand our reach, ensuring Mega Prime Foods remains a trusted name in households worldwide.”

    Albet R. Buddahim, VP and head of Marketing, highlights Mega Prime Foods Inc.’s history and international growth, reinforcing its commitment to quality and innovation.

    This expansion marks a proud step forward in MPFI’s journey to bring authentic Filipino flavors to the world, uplifting Filipino heritage and solidifying its position as a global food player.

    Strengthening MPFI’s Global Presence

    This expansion comes at a pivotal time as MPFI celebrates its 50th anniversary, marking five decades of excellence and innovation in food manufacturing. Establishing a stronger foothold in the UAE is a significant step in the company’s mission to make Filipino products a recognized staple worldwide.

    Dubai presents an ideal opportunity for MPFI’s international growth: (1) As a leading culinary hub in the Middle East, it attracts top chefs, restaurateurs, and food innovators from around the world. (2) Its diverse and multicultural population fuels a strong demand for international flavors, including Filipino cuisine. (3) With a well-developed food industry and status as a global trade center, Dubai serves as the perfect launchpad for MPFI’s high-quality products.

    Mega Prime Foods
    With Baqer Mohebi Enterprises as its trusted partner, Mega Prime Foods Inc. strengthens its commitment to providing high-quality, fresh products by bringing Mega Sardines, Mega Mackerel, Mega Tuna, Mega Squid, and Mega Prime Quality products to the region.

    Beyond its large Filipino community, Dubai allows MPFI to introduce authentic Filipino flavors to a broader international audience, positioning Filipino cuisine alongside the world’s most celebrated food cultures.

    Committed to Global Growth

    MPFI’s entry into Dubai is part of its broader international strategy, reinforcing its dedication to food excellence, innovation, and authenticity. As it expands beyond borders, the company remains committed to upholding the quality and heritage that have made Mega a household name for generations.

    For more information, visit megaprimefoods.com.ph or shop at its official stores in ShopeeLazada and Tiktok Shop.

    AdSpark and Payless transform shopper engagement with Payless Bigatin promo

    AdSpark and Payless recently introduced a tech-driven approach to shopper engagement through the Payless Bigatin Promo, leveraging digital solutions to create a more interactive and rewarding experience for consumers. 

    Powered by SparkTech and SparkRewards, the promo streamlined participation and prize disbursement while providing Payless with valuable customer behavior insights to enhance future activities.

    By enabling brands to collect and analyze real-time consumer data, SparkTech provides businesses with the tools to tailor their marketing strategies for greater impact and relevance.

    “We are pleased to partner with Payless on this project, which showed how strategic mechanics can drive sales and build brand affinity, reinforcing AdSpark’s role as a key enabler of digital solutions,” said JL Erestain, AdSpark COO.

    RJ Sumilang, director of growth of AdSpark, said: “We always strive to bring added value to our clients. Working with AdSpark allowed Payless to offer a more convenient way for consumers to enjoy their product while strengthening the connection with them.”

    “This partnership with AdSpark has truly elevated how we engage with our customers. The seamless execution of the Payless Bigatin Promo not only enhanced consumer participation but also provided us with invaluable insights on how we could better serve our market. We are delighted with the results and look forward to more innovative collaborations with AdSpark,” said Raymond Kalaw, group product manager, Payless.

    The Payless Bigatin Promo introduced a frictionless entry mechanism powered by SparkTech, where consumers simply scanned QR codes on promotional materials to participate. 

    Incorporating a tiered rewards structure through SparkRewards, the promo ensured instant validation and reward disbursement that gave customers more opportunities to win major prizes based on their spending level.  

    Prizes included exclusive tickets to the highly anticipated Grand BINIverse Concert with soundcheck access, as well as substantial cash rewards of PHP100,000. 

    With a minimum purchase requirement of just PHP10, the promo was made accessible to a broad audience, ensuring inclusivity while maximizing reach. 

    The campaign showcased the impact of AdSpark in unlocking new opportunities for engagement, customer retention, and business growth.

    AdSpark, a portfolio company of Globe’s 917Ventures under Brave Connective Holdings Inc., is a leading adtech and data-powered agency revolutionizing advertising in the Philippines through digital innovations and technology.

    To learn more about AdSpark, visit https://www.adspark.ph/ or get in touch with the business development team via [email protected].  

    Honda Certified Plus Program: quality assurance for pre-owned Hondas

    Are you planning to upgrade and get the best value out of a used Honda vehicle? Existing Honda vehicle owners are in luck. Honda Cars Philippines, Inc. (HCPI) recently launched the Honda Certified Plus Program, a car certification program that will give customers looking to sell their Honda vehicle the opportunity to get the most value out of it.

    By having their Honda vehicle certified, customers can benefit from a 288-point quality inspection, repairs carried out by Honda Skilled Technicians using 100% genuine Honda parts and lubricants, the issuance of a Quality Certification, and the opportunity to list their Honda certified vehicle on the soon-to-be-launched Honda Pre-owned Vehicle website.

    CERTIFICATION PROCESS

    The certification process can be accomplished in four (4) steps: Pre-qualification, Inspection, Rectification and Certification.

    All customers looking to sell their Honda vehicles (with a maximum age of 10 years or a total mileage of 100,000 km), regardless of irregular or missed service visits, may take advantage of the pre-qualifying assessment. After the inspection, HCPI-trained qualified QCI technicians will provide the inspection results and discuss service recommendations. Once the repairs are completed, the authorized dealer will update the assessment results and certify the vehicle as a Honda certified vehicle. 

    TYPES OF CERTIFICATES

    There are two (2) types of certifications, depending on the vehicle’s condition:

    Certification TypeService Visit Actual ConditionAgeMileageRating Level
    With irregular or no Preventive Maintenance visitsUp to 5 yearsUp to 50,000km★★★★Rating
    A red and black text

AI-generated content may be incorrect.More than 5 years, up to 10 yearsMore than 50,000km, up to 100,000km★★★Rating

    PILOT DEALERSHIPS

    The Honda Certified Plus Program is available at these participating pilot dealerships:

    • Honda Cars Makati
    • Honda Cars Alabang
    • Honda Cars Quezon City
    • Honda Cars Marcos Highway
    • Honda Cars Fairview
    • Honda Cars Batangas

    By establishing the Honda Certified Plus Program, HCPI aims to help existing customers get the best price from selling their Honda vehicle. At the same time, HCPI ensures that the pre-owned car buyers experience the joy of buying a safe and roadworthy vehicle.

    Get the best value for a Honda vehicle by getting certified now. Experience award-winning service firsthand by locating the dealer nearest you through the Dealer Locator and view HCPI’s latest technologies and model lineup at the Virtual Showroom.

    JMAP | LSPU – SPCC’s “ VOICE OF SUCCESS: Empowering your marketing journey through alumni stories” webinar inspires future marketers

    The Junior Marketing Association of the Philippines of Laguna State Polytechnic University – San Pablo City Campus (JMAP | LSPU – SPCC) successfully held its 1st annual webinar, “Voice of Success: Empowering Your Marketing Journey through Alumni Stories,” on Saturday, March 22, 2025, from 1:00 PM to 5:00 PM. Livestreamed via Zoom and Facebook at JMAP LSPU – SPCC, the event united Marketing Management students from all LSPU campuses—San Pablo City, Sta. Cruz, Los Baños, and Siniloan—to gain insights into the realities of the marketing industry and the transition from student life to professional success.

    This webinar featured two accomplished speakers, Ms. Fairee Diola, an account manager for Brand Communications at Storyscope Strategic Communications Group, and Ms. Gigi Robles, a Trade and Brand Marketing Supervisor at a Health & Beauty Retail Company. Ms. Diola shared how marketing presents limitless opportunities, especially for students who are still uncertain about their career paths. She emphasized that “Marketing isn’t just about branding or campaigns—it’s about purpose,” encouraging students to embrace their vision and creativity. She also reminded them that challenges are part of the journey, saying, “Pause if you need to,” underscoring the importance of balance and self-care. Meanwhile, Ms. Robles focused on the power of student leadership and how the values developed in school transcend into the corporate world. She highlighted the importance of teamwork, stating, “Papunta na kayo, halika, samahan ko kayo,” to emphasize that marketing is not just about competition but about uplifting and amplifying voices together. She also shared how personal branding plays a crucial role in career growth, saying, “Your personal brand is your career currency.”

    Throughout the event, the speakers highlighted that marketing is a fast-paced, ever-evolving industry that requires adaptability and continuous learning. They encouraged students to embrace the mindset of “Be delulu, but be so for real,” meaning that while dreaming big is essential, staying grounded in reality is just as important. Marketing is not a race but a craft of storytelling, where success comes from seizing opportunities, building connections, and staying resilient.

    The 1st annual webinar of JMAP | LSPU – SPCC was a resounding success, leaving students inspired and equipped with valuable insights to navigate their future careers. This event marks just the beginning of more initiatives aimed at empowering future marketers and shaping the next generation of industry leaders.