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    Subaru WRX customers get free “STI Kit” upgrade 

    Motor Image Pilipinas, Inc. (MIPI), the exclusive distributor of Subaru vehicles in the Philippines, is gifting those who are eyeing the Subaru WRX with a specially put-together STI Kit. The first 14 customers of this well-loved nameplate will be able to drive home a spruced up version free of charge. The enhancements have been fitted to suit either the Sedan or Wagon versions. They will come in Black and Cherry Red color options. 

    Black (Photos show Wagon in WR Blue Pearl)

    Cherry Red (Photos show Sedan in Ceramic White

    Based on the Subaru Impreza, the Subaru WRX is one of the brand’s heritage models. Originally designed for the 1992 World Rally Championship, over the years, it has turned into an accessible sport compact car that allows owners to enjoy the thrill, power, and agility of high-performance driving on everyday roads, outside of race tracks. 

    The Subaru WRX boasts a 2.4L direct-injection turbo engine, ample torque, and the SI-DRIVE performance transmission, which achieves sporty driving beyond expectation through the new powerful engine and a quick, direct shift feel. Not to mention, highly comfortable for daily use, as it is equipped with an “all-around safety” concept. This encompasses quick detection of danger, safety on highway or dirt track, a collision-safe body, and eCall or SOS switch. These create the sporty space expected of a WRX—showing style on the road and safety on the go.

    The latest iteration of the WRX, along with this limited-time-only offer, can be had in all accredited Subaru dealerships nationwide (complete list can be found on the website).

    ModelColorsVariantsRetail Price (PHP)
    WRX (4-Door)Ceramic White, WR Blue Pearl, Magnetite Gray Metallic, Ignition Red, Crystal Black Silica, Sapphire Blue Pearl, Ice Silver Metallic, Solar Orange Pearl2.4 A/T EyeSightPHP2,888,000
    2.4 M/TPHP2,788,000
    2.4 tS EyeSightPHP3,168,000
    WRX (Wagon)Ceramic White, WR Blue Pearl, Magnetite Gray Metallic, Crystal Black Silica, Ice Silver Metallic, Asteroid Gray Pearl, Sapphire Blue Pearl, Ignition Red2.4 GT-S EyeSightPHP2,888,000
    2.4 tS Wagon EyeSightPHP3,038,000

    “The WRX has always had a special place in the hearts of every Subarist. To many, it is even considered as a ‘dream ride’. Which is why we wish to make it a memorable experience for them as they drive one home,” says Karl Castillo, MIPI country manager. “This May, we are offering an STI parts and accessories package, without additional cost, to all our new WRX customers. Furthermore, new WRX STI buyers will have 20% discount offer on PMS parts for two years.”

    ParticipantAftersales Promo
    New WRX STI Buyers20% Discount on PMS Parts for 2 years
    WRX Viewing AttendeesFree 2 liters of engine oil on their next PMSExclusive discount for merchandise from May 23-25 only

    For more other news and announcements, follow and like Subaru Philippines’ official social media accounts: Facebook (@subaruasiaph) and Instagram (@subaru.philippines).

    Epson WorkForce Enterprise business inkjet printers achieve 5-star ratings from DataMaster Lab

    Epson, a global leader in professional printing, has been awarded the highest rating from DataMaster Lab in 2025, with a full five stars for the Epson WorkForce Enterprise Series AM-C400 and AM-C550. 

    DataMaster Lab has tested office and production equipment in real-world business scenarios since 2009, using international standards to ensure reliable, comparable results. Its evaluations of print quality strictly follow ISO methodologies, providing an objective and comprehensive analysis of device capabilities.

    DataMaster Lab’s evaluation concluded that the Epson WorkForce Enterprise printers demonstrate consistent reliability, performing steadily throughout the testing process. Both the AM-C400 and AM-C550 display efficiency while consuming low power, reinforcing the environmental benefits of Epson’s Heat-Free Technology.

    Productivity was another standout feature, with both printers delivering impressive print speeds. They achieved 100% productivity in duplex mode and maintained 94% and 92% productivity in workgroup mode, respectively. DataMaster also commended these printers as the first A4 machines to have the new C-shape paper path, which reliably offers full-speed double-sided printing at their compact size. 

    The AM-C400 and AM-C550 set themselves apart from the competition by requiring significantly fewer consumable replacements than comparable models. The AM-C400 needed only one-third the number of consumable changes, while the AM-C550 required half as many, reducing maintenance demands and operational costs for busy offices.

    In addition to meeting ISO standards, DataMaster Lab praised the Epson WorkForce Enterprise printers for their ‘exemplary environmental credentials,’ with typical electrical consumption for ‘approximately a third of that of competitors’. 

    Lastly, DataMaster Lab lauded Epson’s printers for their paper-saving habits, as they can print on both sides as fast as on a single side. These features translate to less downtime, lower environmental impact, and reduced operational costs. With the five-star ratings of the WorkForce Enterprise printers, Epson’s products can help businesses meet evolving demands for any business needs.

    “We are thrilled to receive five-star reviews from DataMaster Lab for our WorkForce Enterprise AM-C400 and AM-C550 printers. This recognition from such a respected independent testing authority affirms our dedication to innovation and quality,” shared Jester Cruz, senior regional manager for corporate products, Epson Southeast Asia. “Epson’s groundbreaking Heat-Free Technology has revolutionized printing solutions by combining exceptional productivity, unmatched reliability that contribute to significant reductions in energy consumption and operational costs. We are passionate about empowering businesses to advance their sustainability objectives, unlike any other – and we are honored that DataMaster Lab agrees.”

    Soundcore AeroFit 2: Breaking language barriers with real-time AI translation

    Whether you’re traveling alone for leisure, joining a global contingent for a conference, or simply trying to connect with colleagues who speak a different language, the all-new AeroFit 2 open-ear earbuds from Soundcore are breaking barriers not just in communication, but also in design and performance.

    Have you ever been in a foreign country and tried to order a meal, ask for directions, or negotiate the price of a taxi ride, only to get a blank stare in return? It’s a universal frustration: the language barrier. 

    It happens to everyone, and it’s why real-time language translation is becoming increasingly important. Earphones with built-in AI translation are quickly becoming the new travel and work must-have, and they can help you overcome language barriers with ease.

    With the new Soundcore AeroFit 2 earphones, you can enjoy your music while staying connected to the world around you through open-ear technology. Unlike traditional headphones that either cover your ears or sit in your ear canal, the AeroFit2 earbuds offer the freedom to hear everything happening around you while still enjoying crystal-clear notes and sounds.

    Its powerful new AI translation function turns these earbuds into an interpreter that translates directly into your ears in real time. Its two modes open up limitless possibilities, depending on your needs:

    Face-to-Face Translation

    This feature is your go-to mode for everyday conversations. It’s like having a personal interpreter in your ear, making it perfect for when you’re traveling or find yourself in new social situations with people who don’t speak the same language. 

    Here’s how it works: your voice is captured by the AeroFit 2 earbuds, translated, and played through your connected phone. When the other person replies, their voice is picked up by your phone’s microphone, translated, and delivered to your earbuds.

    AeroFit 2

    Real-Time Translation

    This comes in handy, especially when listening to lectures, webinars, or even watching foreign shows. It works simply: The speaker’s voice, wherever you may be streaming from, is received by your phone, translated, and delivered straight to your AeroFit 2 earbuds. 

    You can also follow along by reading the translated transcript on your screen. This is a game-changer for students or professionals who may find themselves in a situation where understanding spoken content is critical without active participation.

    The AeroFit 2 earbuds support various languages, including but not limited to English, Mandarin, French, Spanish, Portuguese, German, Italian, Russian, Arabic, Japanese, Korean, Vietnamese, and Thai.

    Now Even Better for Everyday Use

    Featuring a rotatable ear hook design, these open-ear earbuds can accommodate different ear sizes and provide a secure yet lightweight fit, ideal for all-day wear. Its special design even adds comfort for those wearing their earbuds and glasses at the same time. 

    Compared to its previous generation, the Aerofit 2 also has an improved sound with crystal clear notes and a punchy bass. With touch-style controls, managing your playback, volume, or translation modes is effortless and intuitive. Plus, the addition of a wireless charging case makes powering up more convenient than ever.

    It also supports wireless charging with a 10H playtime, while the charging case can extend that to a total of 42 hours. 

    How to Get Started

    Getting started is easier than you think. 

    Step 1: Download the soundcore app on your smartphone.

    Step 2: Pair your AeroFit 2 earbuds via Bluetooth and open the app.

    Step 3: Pick Your Translation Mode, whether Face-to-Face Translation or Real-Time Translation 

    Whether you’re traveling the world or working across cultures, the future of communication is already here, and it fits right in your ear. The Soundcore AeroFit 2 is now available in the Philippines through soundcore.ph, and online at Shopee and Lazada.

    Canon introduces imagePROGRAF TC-21, a desktop large-format printer

    Canon has announced the new imagePROGRAF TC-21, a new compact desktop large format printer. As a step up, the Auto Sheet Feeder (ASF) in the imagePROGRAF TC-21, has been enhanced to meet varied printing needs such as production of publicity materials, as well as architectural and design drawings. The printer’s tiltable panel and flexibility in installation location improve the user experience as adjustments can be made easily. For the first time, a large-format printer in the imagePROGRAF series features recycled steel in part of its body, making it more environmentally friendly. 

    Tiltable Operation Panel for Easier Viewing

    The imagePROGRAF TC-21 is designed to be as space-saving as possible. For example, print-related operations, such as paper setting and ink filling, can be performed from the front of the printer. Additionally, it features a tilt-type operation panel that offers comfortable and enhanced usability, as the angle can be adjusted to suit the user’s preferences. Even if the imagePROGRAF TC-21 is installed on a low shelf, users will still find it easy to operate. 

    Wide Range of Media Sizes and Types

    With its versatile media handling capabilities, the imagePROGRAF TC-21 not only supports printing from A1+ roll paper but also other types of media like A3 and A4 sizes, postcards, envelopes, and labels fed via an auto sheet feeder. It can also adapt to printing the same content in different sizes, such as an A1 scale drawing for submission, an A4 drawing for review, a large poster for a restaurant menu and an A6 or postcard-sized flyer for table placement. 

    Printing Enhancements

    The “Minimal Margin Printing” function enables users to print on roll paper with minimal margins on the top and bottom, and with no margins on the left and right sides. The imagePROGRAF TC-21 employs the same image processing method as higher-end models to print posters in vivid colours, even on plain paper, making the creations more impactful. The high-capacity ink tank in the imagePROGRAF TC-21 also enables efficient printing and reduces the time required for ink refilling. To express their creativity, users can utilise the free software, “PosterArtist,” to create posters and flyers that help bring their vision to life.

    Environmentally Friendly Materials

    As part of efforts to care for the environment, approximately 5% of the steel and 40% of the resin were recycled and integrated into certain parts of the printer’s body. Additionally, the product packaging is made from recyclable cardboard instead of polystyrene foam. With high environmental performance, the TC-21 has been registered as a gold product under the U.S. Environmental Assessment System EPEAT.

    Cyberzone Gadget Hunt offers Insta360 X5 as grand prize

    Cyberzone, the Philippines’ largest chain of tech lifestyle hubs takes adventure to the next level with Cyberzone Gadget Hunt, a social media-driven campaign that invites digital adventurers to take on a series of online challenges for a shot at winning the new Insta360 X5 —a cutting-edge 8K 360o action camera designed for creators, thrill-seekers, and storytellers.

    “Tech is all about adventure and exploration,” said Patrick Pacla, vice president – operations and marketing (Sponsorship and Cyberzone) at SM Supermalls.“

    “The Gadget Hunt lets our community celebrate, while giving them the chance to win the latest gadgets and gear. This is what Cyberzone Gadget Hunt is”.

    A gamified hunt where participants need to spot Poppy, the brand’s pop culture aficionado, hidden in weekly posts. Four sightings will get you the chance to win the X5, which boasts dual 1-inch sensors and two pro-level imaging chips to deliver cinema-grade, fully immersive footage with the help of AI.

    Here’s how it works:

    1. Like and follow SM Cyberzone and Insta360 Philippines on Facebook.
    2. Watch for posts in May featuring the hidden Poppy icon (4 in total).
    3. Share each post onto your Facebook Feed.
    4. Upload your screenshots and register by downloading the SM Malls Online mobile app and by clicking on this link.

    The Cyberzone Gadget Hunt campaign runs from May 23-June 3, 2025 (winners will be announced on June 6, 2025). This campaign is in partnership with Insta360 Philippines. But that’s not all! More prizes will be revealed soon, with exclusive drops from top tech brands and surprise mini-games popping up throughout the month. Gear up to join the hunt! You could be one of the lucky winners to score awesome gadgets and gear, including the Aula F606 Gaming Wired Headset or the Thrustmaster eSwap S Pro Controller!

    The Hunt is on

    Track all the action at the official SM Cyberzone Facebook page! For top tech brands, big deals, and tech-assured picks, you #GotItAtCyberzone. Follow us on Instagram, TikTok, or visit www.smcyberzone.com for more information. 

    Xiaomi YU7 launches as a high-performance luxury SUV packed with innovation

    Xiaomi has officially unveiled the YU7, its first SUV and second vehicle in its electric vehicle lineup, following the SU7 sedan. Derived from the phrase “御风而行” meaning “riding the wind,” the YU7 is designed for modern elites who demand power, elegance, and cutting-edge technology in a commanding SUV package.

    Distinctive Design and Proportions

    Built from the ground up, the Xiaomi YU7 measures 4,999mm long with a generous 3,000mm wheelbase. It carries a bold design with a low, sporty stance and signature proportions—3:1 wheel-to-body and 1.25:1 width-to-height ratios—that signal luxury and performance.

    YU7

    The sculpted clamshell aluminum hood, the largest in mass production, conceals a 141-liter front trunk. Xiaomi’s redesigned waterdrop headlights now feature hollowed elements with integrated air channels, while the rear halo taillights use ultra-red lighting for dramatic effect. New electric-flush door handles extend automatically when the key is near, enhancing both aerodynamics and convenience.

    The SUV boasts a class-leading drag coefficient of 0.245Cd, made possible by a host of airflow optimizations, including an active grille with 100 adjustable louvers and a hollowed rear spoiler.

    Color and Finish with Character

    Xiaomi introduces three striking colors for the YU7:

    • Emerald Green – Inspired by Colombian emeralds, this high-saturation color uses a dual-layer paint system with metallic flakes and pearl topcoat for a gem-like finish.
    • Titanium Silver – A modern metallic with enhanced light play for a refined, performance-inspired look.
    • Lava Orange – A vibrant carry-over from the SU7, transforming under light for a dynamic appearance.

    A Cabin That Redefines Comfort and Tech

    Inside, the Xiaomi YU7 offers a Dual-Zone Surround Luxury Cabin with generous space, premium materials, and advanced interfaces. It integrates Xiaomi’s new HyperVision Panoramic Display, projecting driving and media information across the windshield via three Mini LED panels, creating a cockpit-like experience for both driver and passenger. This 1.1-meter display offers retina-grade resolution, glare reduction, and customizable content zones.

    Rear passengers aren’t left out either—dual zero-gravity front seats feature massage functions, while rear power-reclining seats offer up to 135° of lounge-like comfort. Surfaces are clad in OEKO-TEX Class 1-certified Nappa leather and plush soft-touch materials.

    Thanks to Xiaomi’s advanced CTB battery integration, cabin space is maximized. Rear passengers enjoy 77mm headroom and 73mm legroom, while total cargo capacity reaches 1,970 liters.

    Peak Performance Meets Driving Comfort

    At its core, the YU7 delivers 690PS, accelerating from 0–100 km/h in just 3.23 seconds with a top speed of 253kph, powered by the evolved Xiaomi HyperEngine V6s Plus. This system uses segmented magnetic steel for greater efficiency and higher torque (528Nm) and horsepower.

    Supporting this is a premium chassis featuring double wishbone front and five-link rear suspension, air springs with five height levels, and Brembo brakes. A turning radius of 5.7 meters means surprising agility for a vehicle of this size. The adjustable damping system adapts instantly to road conditions, balancing comfort and sportiness.

    Class-Leading Range and Charging

    The YU7 comes in Standard, Pro, and Max variants, all featuring an 800V silicon carbide platform. Even the base model delivers a remarkable 835km CLTC range using a 96.3kWh battery—making it the longest-range electric SUV in its class.

    Charging is equally impressive: a 10% to 80% top-up takes just 12 minutes, and you can gain 620km of range in 15 minutes using a fast charger.

    Built-In Safety from the Ground Up

    Xiaomi reengineered safety with the YU7, utilizing a steel-aluminum hybrid body that features the new 2200MPa ultra-high-strength steel co-developed with industry partners. This material is 40% stronger than conventional hot-formed steel and is used in door beams, A- and B-pillars, and underbody crossbeams.

    Crash protection includes a longer crumple zone up front and high structural integrity at the rear, while a bulletproof coating shields the underbody and battery from damage. The car has passed over 50 crash test scenarios, exceeding both Chinese and international standards.

    Smarter by Design: Hyper-Integrated Digital Architecture

    At the heart of the YU7’s intelligence is Xiaomi’s Four-in-One Domain Control Module, combining the driving, cockpit, central control, and telematics systems into one compact unit. This reduces the number of components by 75%, improves efficiency, and boosts range by up to 16 km.

    The car’s digital experience is powered by a Snapdragon 8 Gen 3 chip and NVIDIA DRIVE AGX Thor, offering 700 TOPS of computing power. Features such as dual 5G, Wi-Fi 7, and a UWB key make the YU7 a connected powerhouse, ready for smart homes and IoT integration.

    Full-Suite Driver Assistance and Training

    Every YU7 comes standard with LiDAR, 4D millimeter-wave radar, 11 cameras, and 12 ultrasonic sensors. This suite enables high-resolution object detection—even in poor visibility—and supports advanced driver assistance features.

    To complement this, Xiaomi offers Advanced Driving Training to help owners safely explore the vehicle’s capabilities, including modules for slalom, emergency braking, and handling on wet surfaces.

    The Verdict

    With the YU7, Xiaomi brings together the luxury of space, the thrill of performance, and the depth of smart innovation into a single, beautifully crafted package. Whether you’re drawn to its striking design, long-range capability, or smart cockpit, the Xiaomi YU7 marks a bold new chapter in electric mobility.

    The YU7 is officially set to go on sale in July 2025, with additional details on variants and pricing to follow.

    SAIC Motor revs up global strategy

    SAIC Motor, the parent company of MG’s official distributor in the Philippines, has officially unveiled its new global strategy that focuses on combining global innovation with deep local engagement by tailoring smart, new energy vehicles and services to the unique needs of each regional market.

    Over the next three years, SAIC Motor will launch 17 all-new overseas models across SUVs, sedans, MPVs, and pickup trucks, leveraging its deep technological expertise in electrification, intelligent connectivity, and vehicle networking. Vehicles equipped with the next-generation HEV hybrid powertrain system will target mainstream global markets, while breakthrough innovations, such as solid-state batteries, are set to enter practical applications.

    SAIC Motor

    The Earliest to Set Sail

    As China’s earliest pioneer in automotive globalization, SAIC Motor has consistently set new benchmarks for the industry. As the nation’s largest vehicle exporter, it surpassed 5.5 million cumulative overseas deliveries by the end of 2024. For eight consecutive years, SAIC has ranked as China’s number one automotive exporter, with annual overseas sales exceeding 1-million units for three straight years. Notably, developed European markets now contribute 25% of its overseas volume.

    A Comprehensive Global Footprint

    SAIC Motor has established an end-to-end global automotive value chain spanning R&D, marketing and sales, logistics, components, manufacturing, financing, and pre-owned vehicle services. Its products and services now reach over 100 countries and regions, supported by:

    • 100+ overseas parts and components production bases
    • 20+ regional sales and service hubs
    • 3,000+ international dealership touchpoints
    • 3 global R&D and innovation centers (London, Silicon Valley, Tel Aviv)
    • 4 overseas manufacturing bases (Thailand, Indonesia, India, Pakistan)
    • Dedicated mobility and financial service subsidiaries
    • China’s largest and world-leading self-operated vehicle logistics fleet

    From Scale to Value: Building a Localized Ecosystem

    With a shift from scale to value creation, and from product output to global standards, SAIC Motor is segmenting its global markets into strategic regions. It will capitalize on first-mover advantages in intelligent and electrified technology to provide personalized smart mobility solutions tailored to regional needs.

    Intelligent cabins for overseas markets will receive both hardware and software upgrades, along with region-specific application ecosystems. The entertainment experience will follow a country-specific strategy. Advanced driving technologies, built on SAIC’s deep intelligent systems expertise, will be implemented with strict compliance to local regulations, introducing L2-level urban and highway assisted driving functions. 

    This approach aims to transform SAIC into a truly global automotive brand while staying rooted in the communities it serves.

    Globally, SAIC’s lineup now spans ICE, HEV, PHEV, and BEV powertrains, ensuring a diverse model range across key markets.

    Deepening Roots in Southeast Asia and the Philippines

    As part of SAIC Motor’s global vision, anchored by its strong foundation in Europe and the UK, where a design center is already operational and an engineering center is under construction, the company is also accelerating its efforts in Southeast Asia, with a strong focus on the Philippines.

    In Southeast Asia, beyond sales and service, SAIC Motor is forging local partnerships, enabling job creation, and exploring future KD (knock-down) assembly operations to support long-term economic and industrial growth.

    In the Philippines, SAIC is committed to understanding the needs of Filipino motorists. This includes prioritizing a comprehensive After-Sales experience that is accessible, reliable, and rooted in malasakit—a uniquely Filipino value of genuine care and compassion.

    MG Philippines, backed by SAIC Motor, is actively expanding its dealership network to ensure nationwide accessibility, putting more trusted branches within reach of Filipino households. This community-driven approach reflects SAIC’s belief that global success begins with local impact.

    MG Reinvented: A Global Icon for the Digital Era

    MG—the storied British marque rejuvenated under SAIC Motor’s dynamic leadership—continues to evolve as a global brand for the digital generation. Since acquiring the Rover 75 platform in 2004 and the MG brand in 2007, SAIC has reengineered MG’s architecture and brand positioning, transforming the heritage-rich icon into a beacon of modern mobility.

    To date, MG has introduced over 10 models spanning sedans and SUVs, amassing global cumulative sales exceeding 5 million units, and ranking in the Top 10 in over 20 countries. 

    Following its 100th anniversary in 2024, MG Philippines has recently launched its Made Global. Made Great campaign, a powerful statement of MG’s commitment to delivering world-class vehicles designed for the needs of the modern Filipino driver. As MG continues to expand its footprint in the Philippines, this campaign underscores MG’s commitment to delivering value, style, and substance to a new generation of car buyers.

    MSI ignites the future at 2025 COMPUTEX: A showcase of innovation, collaboration, and craftsmanship

    MSI, a leading brand in gaming, content creation, and business & productivity laptops, made a powerful impact at the 2025 COMPUTEX held at the Taipei Nangang Exhibition Center from May 20 to 23. The brand unveiled a potent fusion of artistic design, cutting-edge gaming technology, and forward-thinking collaborations, offering attendees a glimpse into the future of computing.

    Waves of Innovation: Prestige 13 AI+ Ukiyo-e Edition

    Among the highlights was the Prestige 13 AI+ Ukiyo-e Edition, developed in collaboration with Japanese lacquerware company OKADAYA. This unique laptop, which won a COMPUTEX Best Choice Award, featured Katsushika Hokusai’s “The Great Wave off Kanagawa” and seamlessly combined centuries-old craftsmanship with modern AI-driven performance.

    Witness Stunning Collaboration: Mercedes-AMG Motorsport Family

    MSI

    MSI also deepened its partnership with Mercedes-AMG Motorsport, unveiling two co-branded models: the Stealth A16 AI+ and the Prestige 16 AI+. These laptops offered a luxurious blend of aesthetics and high-end specs, such as 4K OLED displays, Intel and AMD CPUs, and NVIDIA RTX 50 Series GPUs. Bundled with co-branded accessories, the devices underscored MSI’s commitment to performance and prestige.

    Unlock Limitless Gaming: Claw A8 and Claw 8 AI+ Polar Tempest Edition


    A significant portion of the showcase was dedicated to MSI’s handheld gaming lineup, including the upgraded Claw 8 AI+ Polar Tempest Edition and the newly launched Claw A8. These devices, supporting both Intel and AMD platforms, highlighted MSI’s push into versatile, mobile gaming experiences.

    The RTX 50 Era AI Revolution

    Another key highlight was MSI’s demonstration of the upcoming RTX 50 Series GPUs, benchmarked on the Raider A18 HX. These next-generation graphics cards showcased enhanced AI capabilities and performance gains compared to their RTX 40 predecessors.

    A Glimpse into the Future: Fluid Beyond Boundaries, Infinite Possibilities

    MSI also offered a sneak peek at its next-gen business laptops, characterized by ultra-thin designs, OLED displays, and support for next-gen stylus input. These concept models signal the brand’s ongoing evolution in blending sleek aesthetics with productivity-focused innovation.

    Conclusion

    COMPUTEX 2025 concluded with MSI once again reaffirming its role as an industry pioneer. From artistic collaborations to AI-integrated computing and portable powerhouses, the company not only celebrated its current achievements but also charted a bold vision for the future of tech.

    For more information on MSI’s innovations, visit: https://ph.msi.com/Laptops

    ASUS Republic of Gamers demonstrates commitment to esports excellence with latest offerings at Computex 2025

    ASUS Republic of Gamers reaffirmed its long-standing commitment to esports with a slew of new product announcements at Computex 2025, including the ROG Falcata 75% gaming keyboard, esports-oriented ROG Harpe II Ace gaming mouse and Strix Ace XG248 gaming monitor, the ROG Courser and Destrier Core gaming chairs, as well as the ROG Sheath II XXL mouse pad. 

    ROG Ace offerings are developed alongside esports pros and boast cutting-edge features to deliver the precision, speed, and reliability to help gamers of all levels reach their full potential. VALORANT Champions winner Max Demon1 Mazanov had a hand in shaping the Harpe II Ace, resulting in a shell that’s optimized for claw and fingertip grip users.

    “At ROG, we believe greatness in esports starts with gear that’s built to perform under pressure,” said Kris Huang, General Manager of the ASUS Gaming & Workspace Gear business unit. “Our mission is simple: to equip the next generation of champions with the tools they need to reach the top.” 

    ROG also announced a new brand partnership with legendary CS2 player Mathieu ZywOo Herbaut, who will help test and develop new keyboard products to give gamers an upper hand in gameplay. Additionally, ROG cultivates partnerships with multiple esports teams, including long-standing relationships with NRG Sports and Team Vitality, with ROG equipping the latter’s Counter-Strike and VALORANT teams.

    ROG Falcata gaming keyboard

    The Falcata is a 75% split gaming keyboard designed for precision and flexibility. This versatile gaming keyboard adapts to different gaming setups, allowing users to use the left keyboard module to free up desktop space for their mousing hand. The Falcata provides more room for mouse movement—more room than even a 60% keyboard.

    The hot-swappable ROG HFX V2 Magnetic Switch used across the keyboard provides gamers with refined keystrokes that can be customized for 0.1–3.5mm actuation and fine-tuned at 0.01mm intervals. This pre-lubed magnetic switch is engineered for a solid feel with lightning-fast performance and a 100-million-keypress lifespan. The switch has a polycarbonate top housing, while the stem and bottom housing are made of POM plastic. Plus, the walled stem design enhances stability and keeps out dust. A unique snap-fit mechanism prevents key wobble from affecting magnet movement, ensuring precise and accurate actuation with every keystroke.

    The exceptionally precise ROG Hall Sensor offers accurate input detection, reduces electrical noise and interference, and increases magnetic flux tolerance for superior performance. 

    The multifunction wheel and button let users tweak a variety of settings including actuation point, sensitivity of the Rapid Trigger feature, volume, media playback, keyboard lighting, and more. The Rapid Trigger toggle along the top edge of the Falcata allows users to easily switch to the fastest typing response and key repeat rates. 

    The Falcata offers an ultra-responsive 8000Hz polling rate and features ROG SpeedNova 8K wireless technology for up to 610 hours of battery life. Meanwhile, tri-mode connectivity enables users to connect the Falcata to three devices simultaneously via Bluetooth®, 2.4GHz wireless, or wired USB.

    Integrated four-layer dampening absorbs pinging noises and offers a more cushioned typing feel to enhance typing experiences. In addition, a pair of detachable silicone wrist rests perfectly complement the keyboard’s unique tilt angles for unmatched comfort.

    ROG Harpe II Ace gaming mouse 

    Designed for esports, products in the ROG Ace collection are developed alongside professional gamers and deliver the speed, precision, and reliability that the best in the game can put their full trust in. Every product that carries the Ace moniker is a testament to ROG’s commitment to developing industry-leading gear to help players fulfil their potential. 

    Engineered for pro-grade performance, the Harpe II Ace is perfectly balanced to enable effortless flicks, swift swipes, and absolute precision for competitive play. An innovative bio-based nylon construction re-duces weight and enhances impact resistance, while built-in ROG SpeedNova 8K wireless technology delivers exceptional precision and reliability, along with an amazing up to 8000Hz polling rate. The Harpe II Ace is armed with the 42,000-dpi ROG AimPoint Pro optical sensor with track-on-glass technology for exceptional control. Plus, the ROG-exclusive optical micro switches used in the Harpe II Ace have an astounding 100-million click lifespan and deliver clear-cut signals with instant actuation.   

    Developed with input from VALORANT star Demon1 and other esports pros, the ROG Harpe II Ace is shaped and has been tested to deliver the control and consistency needed for top-tier competition. “Being part of the ROG mouse development was an incredible opportunity,” said Demon1. “I got to bring my experience as a pro directly into the design process—down to the shape, the clicks, the weight, everything. I’m genuinely excited for players to try it out, and I hope it becomes a go-to for pros who want gear that can keep up with them.” 

    Taking the iconic claw-grip shape of the ROG Harpe Ace Aim Lab Edition as a starting point, the refined silhouette of the Harpe II Ace better accommodates both claw and fingertip grips. The sidewalls of the mouse gently taper inwards, making the Harpe II Ace easier to lift, while a precisely-tuned incline from the buttons to the hump promotes better hand balance and stability. The slightly-lowered hump allows for finer micro-adjustments with fingertip grips, while still offering solid palm support for claw-style users. Lastly, the side buttons are positioned and angled to provide clear separation between the two, ensuring both are within easy reach of the thumb and reducing the chance of accidental mis-clicks.

    The next-generation shell of the Harpe II Ace weighs just 48 grams and is 11% lighter than the Harpe Ace Aim Lab Edition. Made using castor oil instead of conventional petroleum, this bio-based nylon reduces the carbon footprint of each shell by 70% compared to regular nylon material. The internal structure has been strengthened to prevent sidewall flex, while the smooth, matte surface coating effectively manages sweat and grease to ensure a secure grip. Additionally, large PTFE mouse feet with rounded edges provide a smoother glide and better control compared to previous Harpe Ace models.

    With ROG SpeedNova 8K wireless technology, the Harpe II Ace is the first gaming mouse that utilizes a next-gen MCU chip to offer real-time, ultrafast true wireless 8000Hz polling rate performance. Zone mode lets gamers get straight into competitive play by optimizing hardware settings, priming the Harpe II Ace for top-tier performance in an instant. Activating Zone Mode pushes the polling rate up to 8000Hz, ensures heightened responsiveness by staying in a permanent active state, conserves battery by switching off RGB lighting, and declutters data signals by disconnecting ROG Gear Link.

    ROG Gear Link allows gamers to configure the Harpe II Ace via a web browser, without any software downloads. This makes setups easier for esports players who are constantly on the go or for those who play on various devices. 

    Along with the Harpe II Ace, the ROG Strix Ace XG248 gaming monitor also made its debut today at the ASUS booth at Computex. Equipped with a cutting-edge Super TN panel, the Strix Ace XG248 boasts an overclocked 610Hz refresh rate and an ultra-low 0.8ms input lag—setting a new standard for esports monitors.

    ROG Sheath II XXL mouse pad 

    Measuring a massive 900 x 400 x 3mm, the ROG Sheath II XXL mouse pad offers more than enough space to accommodate gaming gear and peripherals. Its advanced cooling fabric enhances heat dissipation and improves cooling efficiency for more comfortable gaming experiences. This mouse pad has a nonslip rubber base that provides a firm grip on any surface, while durable anti-fray, narrow flat-stitched edges provide a smoother feel and minimal friction.

    Asus

    ROG Courser and ROG Destrier Core gaming chairs

    The ROG Courser gaming chair features the 90–155° Dynamic Synchronized Reclining system with constant back support, eliminating the overextended feeling on the back often experienced when reclining traditional gaming chairs. Equipped with 360° 4D armrests, the chair offers fully adjustable support to ensure optimal arm positioning for both mobile and desktop gaming. The ROG Courser’s 4D Adjustable Lumbar Support allows for both depth and height customization, letting players fine-tune the positioning for personalized, ergonomic support. The cold-pressed lumbar pad allows smooth airflow, plus an ultrawide 58cm seat and a magnetic detachable headrest, players are in for an immersive and comfortable experience. Additionally, the chair features premium transparent leatherette material with concealed RGB lighting strips that stay invisible when turned off for an elegant look.

    The ROG Destrier Core is now available in Moonlight White, rounding out the ROG Moonlight White peripherals lineup for gamers looking to create sleek, clinical all-white setups. The Destrier Core has all the elements of an ergonomic gaming chair, a futuristic cyborg-inspired aesthetic, exceptional adjustability, and durable build quality. It features breathable mesh, a Nylon frame, adjustable headrest, lumbar support, and luxuriously-padded armrests that have a special elevation mode just for mobile gaming. In addition, the ROG Destrier Core offers optimal airflow to keep gamers comfortable during long hours of play.

    Partnership with Mathieu ZywOo Herbaut

    An avid fan of the ROG Falchion Ace HFX magnetic switch keyboard, ZywOo is excited to be part of the ROG family to test and develop new ROG Ace products that give players an in-game advantage. 

    “I really like playing with my ROG Falchion Ace HFX,” says ZywOo. “It feels supersmooth and fast. The switches are the best I’ve used so far, and it just gives me a really good feeling when I play. That confidence makes a big difference.” 

    Now a member of Team Vitality, ZywOo is heralded as one of the best Counter-Strike 2 players in history, securing his 23rd MVP award at the BLAST Open Lisbon 2025, making him the record holder for most HLTV MVP medals won by a player.

    R.E.P.O. — game review

    For those who played Dungeons & Dragons, you might be familiar with the alignment chart of Good/Neutral/Evil and Lawful/Neutral/Chaotic. Now, you might ask: what does this have to do with the survival horror multiplayer game R.E.P.O. (Retrieve, Extract, and Profit Operation)? For me, it (almost) perfectly fits the definition of Chaotic. My first impression of the game was that I would be scared and anxious the entire time, as many games in the survival horror genre tend to do, but I ended up having lots of fun, laughs, and, of course, learned a little something about my friends and even myself along the way.

    R.E.P.O. is similar to Lethal Company in that you find items for money. Where it gained its unique status, however, is that its physics and monsters add a dose of comedy that is often lacking in this genre. At first, the game might appear like it belongs on the PlayStation 2 or any other early 2000s console, but numerous games go against the grain of graphics = good game, especially in an era where game development is more accessible to small indie companies that have found wild success with their creations (think Among Us and Stardew Valley).

    You play as a semibot working for the Taxman, and you’re collecting enough items to advance to the next level and fill the Taxman’s coffers. If you’re playing with friends, proximity chat will give you and your five other friends a lesson in teamwork. The levels get more difficult as you go on, and the difficulty and variety of the enemies also increase. You can buy upgrades from the Service Station, such as increased speed, stamina, weapons, and more.

    While playing, you’re avoiding enemies while collecting your items. You can kill them yourself with weapons, or simply pick them up and throw them into pits (a guaranteed one-shot kill), or use the environment. However, picking up enemies requires energy, and you may need your friends to help you kill enemies. You can also decrease the value of an item if you damage it, which makes teamwork very important if you want to get the most money for your items. This became especially apparent when I accidentally dropped plates. In addition, enemies respawn after a set amount of time, adding urgency (and anxiety) to your proverbial plate.

    The art design is also rather varied. Some enemies include giant heads, people with sword arms, clowns, and more. Some are more aggressive than others, requiring you and your team to adjust accordingly. For example, the Huntsman is blind but can easily kill you if he can hear you, while the gnomes are fast and can make you drop items, yet are easily killed. One of the most annoying enemies is the Hidden, which is barely visible but can stun you and force you to drop items. The enemies might be scary to some, but I found myself laughing at the absurdity of the enemy design more than being scared or anxious, which is an interesting approach to a genre that relies on fear and scaring players.

    As of this writing, the game is still in Early Access on Steam, with developer Semiwork hinting at future collaborations as well as adding content to the game such as expressions for your semibots. What I thought was silly turned into hours of fun and mayhem with friends and complete strangers, and R.E.P.O.’s replay value should continue to increase with updates and the collaborations that will be coming in the future.

    Developer(s): Semiwork
    Publisher(s): Semiwork
    Platform(s): PC

    Words by Jose Alvarez
    Also published in GADGETS MAGAZINE Volume 25 No. 9 Issue.

    MIESCOR teams up with PLDT Enterprise to improve field communication and operational speed

    Underscoring its stronger push toward digital transformation in the infrastructure and utilities sector, PLDT Enterprise, the corporate arm of PLDT, has teamed up with Meralco Industrial Engineering Services Corporation (MIESCOR) to enable more agile, efficient, and connected operations.  

    A wholly owned subsidiary of Meralco, MIESCOR plays a strategic role in supporting the country’s energy and infrastructure development. Building on its existing ICT capabilities, MIESCOR continues to advance its digital transformation by enhancing internal processes and strengthening collaboration across teams and external partners, starting with its strategic partnership with PLDT Enterprise. 

    With Smart Postpaid services, MIESCOR’s workforce now has access to reliable, secure, and high-quality wireless communication services that simplify coordination across job sites and departments. These lines will eliminate the operational inefficiencies that came with relying on prepaid loads, especially when time-sensitive decisions and customer responses are at stake.  

    Committed to the Infrastructure and Utilities Sector: Building a Tech-Enabled Future

    “We are proud to partner with MIESCOR as they set their sights on a more connected and tech-enabled future,” said Jecyn Chua Teng, vice president and head of enterprise revenue group, PLDT Enterprise. “As MIESCOR aims to fast-track project implementation and provide better service to their clients, our wireless solutions will support that goal by ensuring seamless collaboration anytime, anywhere.”

    MIESCOR
    PLDT Enterprise and MIESCOR leaders come together to strengthen digital infrastructure and connectivity solutions across industries.

    For MIESCOR, the value of the partnership goes beyond connectivity—it’s about equipping their teams with the tools needed to accelerate project timelines and scale with confidence. “PLDT Enterprise and Smart have been with us through this exciting innovation and transformation every step of the way. The customer support provided by them has been excellent, and the coverage and reliability of Smart’s network have helped us work more efficiently,” shared Richard Ochava, president and CEO of MIESCOR.

    This collaboration also supports PLDT Group’s commitment to the United Nations Sustainable Development Goals (SDG 9), focusing on resilient infrastructure, inclusive industrialization, and innovation.

    As MIESCOR continues to drive infrastructure excellence in the Philippines, this collaboration with PLDT Enterprise and Smart paves the way for stronger connectivity, faster implementation, and greater impact across the country. 

    For more information about PLDT Enterprise’s solutions, visit https://bit.ly/pldtenterprise-miescor-partnership-pr 

    Cisco continues to drive innovation to reimagine security for the AI era

    Cisco made several transformative innovation and partnership announcements that will help security professionals secure and harness the power of AI. An increasingly sophisticated threat landscape combined with an expanding talent shortage means the need has never been greater for machine-scale security and response. 

    According to Cisco’s 2025 Cybersecurity Readiness Index, companies worldwide underestimate the complexities of securing AI, with 86% saying their organizations have experienced AI-related security incidents in the past 12 months. Cisco’s announcements further its commitment to developing these capabilities for customers through ecosystem partnerships and for the broader community through open-source security models and tooling.

    “The cybersecurity threat landscape has never been more dynamic and complex, with adversaries constantly emboldened and enabled by AI to drive new attacks and exploits,” said Jeetu Patel, executive vice president and chief product officer, Cisco. “To fight back, understaffed security operations and IT leaders need AI power of their own. Cisco is continuing its mission to secure AI and leverage AI for security with novel open-source models and tools, new AI agents, and IoT advancements, alongside the full breadth of the Cisco Security Cloud. Together, these innovations will help level the playing field and deliver AI innovation that makes all businesses more secure.”

    Cisco

    Improved Threat Detection and Response with Cisco XDR and Splunk Security

    Security teams are inundated with thousands of threat alerts daily. Cisco XDR addresses this challenge by correlating telemetry across network, endpoint, cloud, email, and more, using agentic AI to surface what matters most to organizations. Integrating several new features, Cisco XDR will deliver decisive, AI-powered responses to stop attacks faster than ever. The new Instant Attack Verification integrates data from the Splunk platform, endpoints, networks, threat intelligence, and more – and uses agentic AI to automatically create and execute tailored investigation plans. This feature swiftly investigates, confirms threats, and enables security teams to automate responses with confidence to stop attacks. New automated XDR Forensics capabilities provide deeper visibility into endpoint activity, increasing the accuracy of investigations. Additionally, a new XDR Storyboard clearly visualizes complex attacks, empowering security teams to understand threats in seconds and decisively respond faster. 

    To further help organizations strengthen their digital resilience, Splunk Enterprise Security (ES) and Splunk SOAR 6.4 enhance defenses against known and unknown threats for better visibility, accurate detections, and integrated and automated workflows that increase efficiency. Organizations that combine Splunk ES and SOAR with Cisco XDR will gain enhanced network visibility and detection to expedite investigations and stay ahead of threats. With this breadth of solutions, Cisco helps organizations build a SOC of the future that harnesses agentic AI to identify threats faster, accelerate resolutions, and realize massive productivity gains. Splunk SOAR 6.4 is generally available, and Splunk Enterprise Security 8.1 will be available in June.

    “Cisco XDR has fundamentally changed how we deliver security services, and we’re eager to leverage the enhancements in our vision for the future,” said Omar Zarabi, CEO, Port53. “Building on its network-centric and open XDR approach, the emphasis on clarity, decisiveness, and speed – delivered through Instant Attack Verification powered by agentic AI, and automated XDR Forensics – will further streamline our operations and deliver even better results for our customers.”

    “Cisco XDR aims to address key challenges in the SOC with its focus on ‘Clear Verdict. Decisive Action. AI Speed,'” said Frank Dickson, Group Vice President, Security & Trust, IDC. “The combination of Instant Attack Verification, XDR Storyboard visualizations, and automated XDR Forensics offers a streamlined approach to threat management. The effectiveness of these features in improving security outcomes will depend on real-world deployment and integration within existing security ecosystems.”

    Security for AI and AI for Security 

    Building on the recent launch of AI Defense, Cisco is continuing its commitment to help customers tackle the growing challenges of managing AI security risks. Cisco announced a new integration as part of a deepened relationship with ServiceNow to enable confident and secure AI adoption at scale. The first integration will bring together Cisco AI Defense with ServiceNow SecOps to provide more holistic AI risk management and governance.

    Cisco also introduced Foundation AI, a team of leading AI and security experts that joined through the Robust Intelligence acquisition, focused on developing cutting-edge technology to address the fundamental security issues of the AI era. The Foundation AI team today released the first open-source reasoning model built specifically for enhancing security applications. They will also debut novel benchmarks to evaluate cybersecurity models on real-world security use cases, plus additional tools and building blocks for teams to leverage in adapting the models. These models and tools will encourage collaboration among first-class security experts and machine learning engineers, while delivering essential infrastructure that cybersecurity teams can immediately leverage.

    Additionally, a new set of AI Supply Chain Risk Management security controls will help customers secure AI application artifacts. Even before deploying models in production, enterprises are exposed to security vulnerabilities, like malware in AI model files and poisoned data sets, that are downloadable from open-source repositories. By combining AI model threat assessment and detection with comprehensive network enforcement, enterprises can confidently accelerate their AI adoption and innovation. This includes identifying and blocking malicious AI model files before they enter the enterprise; automatically detecting and blocking AI model files with risky or restrictive open-source software licenses that pose intellectual property and compliance risks; and flagging and enforcing policies against AI models originating from prohibited suppliers.

    Enhanced Industrial IoT Security Solutions 

    As industry digitization accelerates and industrial AI emerges, critical infrastructure and industrial networks are constantly exposed to cyber threats. Enhancing the Cisco Industrial Threat Defense solution and further extending IT security to industrial settings, these new integrations with Cisco Cyber Vision include: Cisco Vulnerability Management and Splunk Asset and Risk Intelligence to help prioritize OT cyber risks; Cisco Secure Firewall to help automate industrial network segmentation to better protect operations; and the Splunk OT Security add-on in Splunk ES to unify IT and OT visibility within the SOC, helping detect threats traversing domains to secure global enterprises.

    For more information on Cisco’s new security solutions, visit cisco.com/go/security.

    Krizia Taxi enhances coverage and efficiency with Hytera PoC communication solution

    Hytera, a leading global provider of professional communications technologies and solutions, has successfully deployed a Push-to-Talk over Cellular (PoC) communication system for Krizia Taxi Company, one of the prominent taxi operators in Davao City, Philippines. Leveraging Hytera’s HyTalk PoC platform and rugged PoC radios, the company has made significant improvement in dispatch efficiency, regional coverage, and customer experience.

    Krizia Taxi previously operated on an aging analog radio system that suffered from frequent signal dropouts, high maintenance costs, and lacked essential location tracking capabilities. As the business grew and customer expectations evolved, the company recognized the need for a modern solution that could support real-time location services, reliable voice communication, and simplified fleet management.

    Hytera delivered a complete end-to-end PoC solution, including the HyTalk management platform and its PNC360S and PNC380 hand portable PoC devices. The solution leverages existing mobile networks and local Wi-Fi infrastructure, enabling Krizia Taxi to eliminate the cost and complexity of installing and maintaining radio repeaters. The transition to PoC allowed dispatchers to communicate instantly with drivers across the entire Davao Region, monitor fleet activity in real time, and streamline ride allocation. During the implementation, Hytera’s local distributor, VMO Enterprises, provided driver training and offered ongoing support to ensure smooth use of the dispatch system. 

    “As someone involved in the taxi industry, I can personally attest to the transformative impact that two-way radios have on our operations,” said Ryan Sia, owner of Krizia Taxi Company. “Hytera’s solution has empowered our team with reliable, instant communication and improved safety features, which are vital to both our drivers and passengers.”

    The PoC radios come with loud and clear audio optimized for noisy environments, built-in GPS tracking, and emergency alert features. Built to military-grade durability standards, the devices withstand tough field conditions, helping reduce equipment turnover and operational costs.

    Since implementing Hytera’s solution in 2023, Krizia Taxi has significantly reduced wait times and seen a marked improvement in dispatcher responsiveness. The enhanced coordination and efficiency have translated directly into improved customer satisfaction and business growth.

    By adopting Hytera’s PoC solution, Krizia Taxi has not only overcome the limitations of its previous analog system but also unlocked new levels of operational efficiency and service responsiveness. For service-driven transport providers operating across dynamic and challenging terrains, Hytera’s scalable, cost-effective PoC technology offers a compelling path to digital transformation.


    DoubleVerify releases Global Insights report on the state of streaming in 2025

    DoubleVerify, a leading software platform for digital media measurement, data, and analytics, has released its latest report, DV Global Insights: Trends in the Modern Streaming Landscape, offering an in-depth look at the state of streaming TV advertising in 2025. Drawing from DV’s proprietary measurement data and a global consumer survey of 22,000 viewers, the report explores how consumer behavior and advertising performance are evolving across the rapidly growing connected TV (CTV) ecosystem.

    In 2024, DV’s CTV impression volume increased by 66% year-over-year, reflecting both the scale and importance of the medium for advertisers. Yet, DV’s research also underscores the significant challenges still facing the industry — the lack of app transparency, persistent viewability blind spots, and high rates of sophisticated invalid traffic (SIVT), including bot fraud.

    “CTV has become a centerpiece of digital video strategy with huge growth potential for both branding and performance campaigns,” said Mark Zagorski, CEO of DoubleVerify. “It is still a maturing medium, however, and this report highlights the very real challenges inherent in that evolution. A lack of transparency, an increase in rogue behavior, and the lack of industry operational standards create an environment in which media waste is becoming a growing issue. These are challenges that a combination of technology innovation plus industry collaboration can address to the advantage of all advertisers.”

    Key findings from DV’s report on streaming include:

    • CTV ad impression volumes rose 66% year-over-year, with particularly strong growth in markets such as the Netherlands, Indonesia, and Singapore.
    • Only 50% of CTV impressions offered full app transparency in 2024, creating significant blind spots for marketers.
    • “TV Off” remains a widespread issue, where ads continue to play even after the TV screen has been turned off. Without proper safeguards, this and other media quality issues in CTV cost advertisers an average of USD700,000 in wasted spend per billion impressions.
    • Bot fraud accounts for 65% of all CTV fraud, with 4 million infected devices generating fake traffic daily, costing advertisers millions in wasted spend each month.
    DoubleVerify

    The report also examines how consumer preferences are shaping the streaming ad experience. According to DV’s survey, 41% of consumers now prefer ad-supported video over paid subscriptions, with long-form content (like TV shows and podcasts) offering stronger environments for brand-building than short-form platforms do. Importantly, 64% of viewers say the genre of content impacts how they perceive ads and brands, reinforcing the need for contextual ad alignment.

    Later in the report, DV reveals findings from a separate global survey of nearly 2,000 marketers, which explores how advertisers are adapting their streaming strategies in light of these challenges. The marketer study dives into CTV spending trends, barriers to growth, and increasing demand for transparency, measurement, and brand suitability.

    Key data points from the marketer poll reveal:

    • 72% of marketers say ads placed in CTV environments outperform their campaign baselines, underscoring the channel’s strong perceived ROI.
    • At the same time, 68% of marketers say they must have transparency to justify the high cost of CTV advertising, signaling a clear demand for better visibility into where ads are running.
    • Additionally, 63% of marketers say it’s difficult to tell whether their CTV buys are actually reaching real viewers, a concern compounded by ongoing issues like “TV Off” scenarios and inconsistent viewability standards.
    • Despite these challenges, 54% of marketers increased their CTV spend over the past year, and 66% of non-CTV advertisers plan to begin investing in the channel in the next 12 months, illustrating both optimism and urgency around getting measurement right.

    As the industry moves into the 2025 Upfront and NewFront season, DV continues to invest in measurement, fraud protection, and innovative attention metrics to help advertisers maximize the impact of their media buys.Visit DV’s website to download the full report.

    JMC Philippines expands network in Central Luzon with C&D Motors dealership agreement

    Astara-backed JMC Philippines has officially partnered with C&D Motors, a subsidiary of the Producers Savings Bank Corporation. The agreement, signed on May 22, 2025, marks the beginning of a strategic collaboration aimed at increasing JMC’s profile and expanding its presence in Nueva Ecija.

    The signing ceremony, held at the Top Star Hotel, was led by JMC Philippines sales director M.J. del Pilar, and C&D Motors vice chairman and chief executive officer Andres M. Cornejo.

    Del Pilar expressed enthusiasm about the partnership, stating, “We are thrilled to join forces with C&D Motors, a company that shares our vision for growth and excellence. This partnership will not only strengthen our market presence but will also enable us to deliver more innovative and reliable mobility solutions to customers in Nueva Ecija and neighboring provinces in Central Luzon.”

    JMC

    Cornejo also shared his optimism, stating, “This partnership aligns with our mission to expand our consumer banking in the Central Luzon market. We believe that working with JMC Philippines will create new opportunities and provide value to consumers in the region.”

    This partnership marks the beginning of an exciting journey for JMC Philippines and C&D Motors as they are positioned to bring lasting value to customers in Central Luzon. Their combined efforts will not only enhance the local economy but will also provide consumers with more reliable and accessible mobility solutions.

    Stay connected with JMC Philippines for more updates: