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    Everything you need to know about ’Cyberzone Geek Con DX’

    Calling all cyber-nerds, pop culture fanatics, and anime enthusiasts: Get ready for Cyberzone Geek Con DX! 

    After its successful 2-year stint since 2023, which brought together thousands of attendees and cosplayers across select SM Supermalls, the 2025 edition — now called as the ‘Cyberzone Geek Con DX’ — is set to be even bigger and better. This time, the ultimate geek gathering will take over SM City Fairview, SM City Cebu, and SM City Davao from February to March 2025.  
     
    “Cyberzone Geek Con DX is more than just an event — it’s a celebration of tech, gaming, and pop culture. We’re excited to deliver an even bigger experience this 2025,” said Patrick G. Pacla, vice president–operations and marketing (sponsorship and Cyberzone), SM Supermalls. 

    Cyberzone GeekCon DX is teaming up with some of the biggest names in tech and gaming, including PC Express, MSI, Gameline, Datablitz, Ludus Distributors, Razer Gold, and PlayPark. Whether you’re a hardcore gamer, a tech enthusiast, or a casual fan, you can expect exclusive deals, hands-on experiences, and the latest gadgets from your favorite brands. 

    Celebrating everything ‘Geek’

    In the coming weeks, fans are invited to celebrate what it means to be ‘geeky’ with cosplay parades, trivia games, and so much more. There’s something for every kind of geek at GeekCon DX: 

    • Cosplay Showcases – Watch (or join!) as the country’s best cosplayers bring their favorite characters to life. 
    • Deluxe Lane – A brand-new addition featuring merch booths from Akko, Wacom, and more, perfect for digital artists and collectors. 
    • Interactive Exhibits & Activities – Get up close with cutting-edge tech, play exciting demos, and connect with fellow fans. 

    Secure your Free Entry Pass  

    Redeem your Free Event Coupon via the SM Malls Online app. Only one Event Pass per day is allowed. Separate redemptions must be done for Day 1 and Day 2. Registration is open on both days of the event. Present your event voucher at the venue upon entry.  

    SM City Fairview : February 22-23
    Register for Day 1 
    Register for Day 2 

    SM City Cebu : March 8-9 
    Register for Day 1 
    Register for Day 2 

    SM City Davao : March 29-30
    Register for Day 1 
    Register for Day 2 

    Come one, come all! 

    Cyberzone Geek Con DX is coming—so assemble your squad and don’t miss out! If you’re looking for top brands, exclusive deals, and legit experiences, you #GotItAtCyberzone. 

    Use the event hashtag #CyberzoneGeekConDX to join the thrilling online conversations, your keepsakes, and Cyberzone’s growing community. 

    Follow SM Cyberzone on Facebook, Instagram, and TikTok for updates and event highlights! 

    Discover Milksha’s first concept store at SM North EDSA – Your ultimate destination for pure, fresh, and natural milk tea!

    Milksha, Taiwan’s beloved milk tea brand, proudly opens its first-ever concept store in the Philippines! 

    Get ready for a delightful sip filled with pure, fresh, and natural milk tea creations made with the finest ingredients. Officially opening its doors at SM North EDSA, the Milksha concept store is inviting even more Filipinos to experience its fresh and most flavorful milk tea straight from Taiwan. 

    Milksha has become a global sensation, celebrated for its commitment to quality and its dedication to crafting pure, fresh, and natural beverages. Each drink is hand-made with care–from the finest tea leaves to freshly made chewy honey pearls–to create a symphony of textures and flavors. By using only real ingredients and no powders, Milksha delivers a velvety creaminess and the bold, full-bodied taste of authentic tea, satisfying cravings and delighting taste buds with every sip. 

    Fresh. Pure. Authentic.

    Milksha’s secret to success? It’s the flavors enhanced by special ingredients, ingredient by ingredient. The menu is a celebration of everything that makes milk tea special, with drinks that highlight Milksha’s commitment to fresh, real ingredients. Some must-try favorites include:

    • Signature 3Q Milk Tea – A bestseller layered with a trio of honey pearls, grass jelly, and pudding for the ultimate texture-filled sip.
    • Strawberry Coulis Milk – A creamy milk drink swirled with generous portions of real strawberries, offering a fruity and delightful twist that fans can’t stop raving about.
    • Jasmine Green Tea with Cloudy Cream – A hot, light, and fragrant tea crowned with Milksha’s velvety cream topping for a perfect balance of flavors.

    Each cup is brewed for the perfect balance, packed with flavor, and designed to make your taste buds dance. Whether you’re looking for something refreshing, indulgent, or entirely unique, Milksha’s offerings promise to deliver.

    Milksha’s menu now boasts over 30 drinks, offering something for every mood and moment. The expanded selection includes exciting new creations alongside classic favorites, ensuring that everyone can find their next go-to beverage.

    Made to Savor, Made to Share

    Whether grabbing a quick pick-me-up with friends, taking a break from shopping, or simply treating yourself to something special, Milksha’s first concept store at SM North EDSA, City Center, Level 2 offers a space where every visit becomes a moment to remember. 

    With its focus on real ingredients and innovative flavors, Milksha is set to become a must-visit destination for milk tea lovers in the heart of Quezon City. 

    Discover more sweet treats and exciting brands at SM Supermalls, the home of firsts, by visiting www.smsupermalls.com or following @smsupermalls on social media.

    Sarah Geronimo and James Reid to highlight Enigma Music City powered by Honor X9c 5G

    The viral Honor X9c 5G is set to power the Enigma Music City 2025 on February 8, 2025. Pop royalty Sarah Geronimo will be headlining the much-awaited music gathering alongside James Reid, Arthur Nery, Adie, and the queens of Drag Race Philippines Season 3. And great news! Honor is giving away free tickets. Read on to know full mechanics.

    “We are more than ecstatic to partner with Enigma Music City in uplifting the local music scene. We are with them in championing the amazing local talent of the Philippines. This is also our way to show our gratitude to our loyal HONOR fans for the success of HONOR X9c 5G. With that, we are giving away 100 FREE tickets. Visit our social media pages to know more,” said Honor Philippines vice president Stephen Cheng.

    Win A Ticket!

    1. Like, follow Honor Philippines’ Facebook page (Facebook.com/HonorPhilippines) and join Honor Philippines Community Facebook Group (Facebook.com/groups/616148577202489)
    2. Share this post with the hashtags #HONORX9c5G #TheToughestPhone #AllAngleTripleDefense #HonorxEnigmaMusicCity
    3. Register here: https://bit.ly/HONORxEnigmaMusicCity)
    4. First 100 registrants will secure a ticket, and the form will automatically close once limit is reached

    Get your very own HONOR X9c 5G!

    The all-new Honor X9c 5G redefines durability with its innovative Honor Anti-Drop Display. Designed to withstand accidental drops, this display enhances the overall user experience by enduring falls from heights of up to 2 meters. It boasts advanced protective shields and ultra-tempered glass, ensuring comprehensive coverage against impacts. Paired with the industry’s first Cushioning Airbag Protective Case and a Fully Wrapped Curved Screen Protection Layer, these features work together to significantly reduce damage from impacts and scratches. With an IP65M certification, the device provides all-around protection thanks to its three-layer waterproof structure, allowing it to resist water exposure and function effectively even after being submerged.

    Get Honor X9c 5G now at any Honor Experience and partner stores or online via Lazada (https://bit.ly/Laz_X7c_PR), Shopee (https://bit.ly/Shop_X7c_PR), and TikTok Shop (https://bit.ly/TikTok_X7c_PR) for only PHP16,999.

    For more information and exciting announcements, you may visit Honor’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out Honor’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

    The new Kia Sorento Turbo Hybrid sets new standards among 7-seater suvs 

    Kia Philippines, a subsidiary of ACMobility, proudly announces the launch of the new Kia Sorento Turbo Hybrid, a key milestone in the brand’s commitment to sustainable mobility and innovation. For the first time in its 23-year global history, the iconic Kia Sorento nameplate is now powered by a cutting-edge hybrid powertrain, offering Filipino families a perfect blend of eco-conscious driving, astounding fuel efficiency, robust all-wheel drive performance, and modern luxury.

    “ACMobility is proud to support Kia’s electrification movement with the launch of the new Kia Sorento Turbo Hybrid. As part of Kia’s electrification initiative, today’s launch complements the brand’s electric vehicle offerings. And with the bolstered expansion of our EV charging network, we are ensuring Filipino families have the infrastructure they need for a seamless and eco-friendly driving experience. This launch is a key step forward in promoting fuel efficiency, performance, and sustainability, all reaffirming our shared commitment to a greener, electrified future,” says Jaime Alfonso Zobel de Ayala, CEO of ACMobility. 

    • Kia Sorento

    The Kia Electrification Movement

    True to its Movement That Inspires philosophy, Kia continues to grow its electric mobility push by introducing the new Kia Sorento Turbo Hybrid. The new model underscores the brand’s ongoing commitment to expanding its lineup to offer customers advanced hybrid and electric technologies, marking a significant milestone in Kia’s electrification movement. 

    The Sorento Turbo Hybrid is a major step in Kia’s dedication to making the future of mobility not only sustainable but also accessible to all who desire innovative and reliable mobility. Whether through the efficiency of hybrid technology or the groundbreaking innovation of fully electric vehicles, Kia’s focus on electrification is at the core of its mission to deliver cleaner, smarter, and more dynamic mobility experiences for today’s modern drivers.

    Hybrid Powertrain Meets Go Anywhere Performance

    At the heart of the new Kia Sorento Turbo Hybrid is a 1.6-liter turbocharged Smartstream Gasoline Direct Injection engine paired with an electric motor and a lithium-ion traction battery. This intelligent hybrid powertrain generates a combined output of 235PS and 367Nm of torque, ensuring efficient, smooth acceleration and dynamic power distribution through a 6-speed automatic transmission. Whether navigating city streets or venturing off the beaten path, the Sorento Turbo Hybrid delivers exceptional performance across various driving conditions.

    Available in front-wheel drive (FWD) and all-wheel drive (AWD) variants, the Sorento Turbo Hybrid comes equipped with selectable drive modes—Eco, Sport, and Smart—as well as three terrain-specific options—Snow, Mud, and Sand, to maximize traction over various driving surfaces. This versatility, combined with Kia’s innovative Electrification Vehicle Motion Control (E-VMC) system, guarantees a comfortable, responsive, and adaptable driving experience. 

    E-VMC technology enhances handling, ride comfort, and safety during evasive maneuvers. Featuring E-Handling, E-Ride, and E-Evasive Handling Assist systems that make use of the electric motor to improve riding comfort and driving stability, E-VMC makes every drive seamless while enhancing driver confidence on-road or off-road over a variety of terrain.

    Moreover, the Sorento Turbo Hybrid’s Smart Regeneration feature maximizes the system’s battery regeneration function by automatically selecting regeneration intensity based on vehicle distance, speed, and road slope when coasting. This ensures the traction battery will operate at optimum levels in every drive.

    With its hybrid powertrain, up to 23km/l can be realized in urban settings. This also exempts the new Kia Sorento Turbo Hybrid from the Vehicular Volume Reduction Program or number coding scheme. 

    The Premium Cabin Experience Redefining Luxury and Connectivity

    Inside, the Sorento Turbo Hybrid combines luxury with technology. Premium materials, leather upholstery, and power-adjustable seating with seat ventilation set the tone up front. At the same time, dual 12.3-inch digital displays in the EX+ and SX variants offer a modern and stylish interface to the Sorento Turbo Hybrid’s advanced safety and operational systems. 

    The EX+ Turbo Hybrid FWD and SX Turbo Hybrid AWD variants further elevate the experience with a 12-speaker Bose premium sound system providing a high-fidelity audio experience for passengers in every journey. 

    The 12-inch touchscreen infotainment system offers wireless Apple CarPlay and Android Auto for effortless connectivity while functioning as a control center for the Sorento Turbo Hybrid’s safety and convenience systems.

    Other premium convenience features include Wireless Charging for mobile phones and Smart Tailgate operation in the EX+ and SX trims. The SX comes standard with Mood Lighting, Reverse  Auto Tilt Side Mirrors, and a Panoramic Sunroof.

    Walk-in and Slide convenience to the third row, power-folding 2nd-row seats,  and an impressive 2,139-liters of cargo space (with rear seats down),  ensure a truly luxurious driving environment across the model range.

    Drive Smarter With The Kia DriveWise Advantage

    Safety is paramount in the new Kia Sorento Turbo Hybrid, as both the EX+ and SX trims come with Kia DriveWise, an extensive suite of advanced driver assistance systems (ADAS). This includes:

    • Smart Cruise Control System w/ Stop and Go
    • Blind Spot View Monitor
    • Lane Keeping Assist
    • Lane Follow Assist
    • Forward Collision-Avoidance Assist
    • Parking Collision-Avoidance Assist
    • 360-degree Surround View Monitor

    Rear Blind Spot Collision Avoidance Assist and Safe Exit Warning in the SX variant rounds up the comprehensive ADAS features in the Sorento Turbo Hybrid. 

    Designed with families in mind, the Sorento Turbo Hybrid ensures easy access and ample space, making it the perfect companion for those seeking convenience and safety.

    Pricing and availability

    The new Kia Sorento Turbo Hybrid is available in three variants:

    • EX Turbo Hybrid FWD –  PHP2,188,000
    • EX+ Turbo Hybrid FWD – PHP2,588,000
    • SX Turbo Hybrid AWD – PHP2,888,000

    It comes in four stylish colors: Volcanic Sand Brown, Aurora Black Pearl, Silky Silver, and Snow White Pearl.  

    Kia Philippines also offers a comprehensive warranty package for the new Kia Sorento Turbo Hybrid – 5 years or 160,000km for the vehicle,  5 years or 160,000km for the electric motor, and 8 years or 160,000km warranty for the traction battery.

    Kia owners enjoy peace of mind with an extensive 40-dealership network that provides nationwide after-sales coverage and Kia’s 24/7 roadside assistance, which offers emergency towing, minor onsite repairs, and medical and personal assistance whenever needed.

    “A complete package and a true powerhouse HEV, the new Kia Sorento Turbo Hybrid combines performance and fuel efficiency in a way few 7-seater SUVs can match. Its cutting-edge technology, versatility, and luxurious design fully embody Kia’s commitment to delivering sustainable solutions that cater to the evolving needs of modern Filipino drivers and families. Kia’s newest offering is designed to set new standards in mobility,” added Brian Buendia, chief executive officer of Kia Philippines.

    Customers can visit their nearest Kia showroom or the Kia Philippines website for more information. 

    Toyota Motor PH empowers MSMEs nationwide with the Next Generation Tamaraw Roadshow

    Toyota Motor Philippines (TMP) invites the public to the “ABANTE POSIBLE! Next Generation Toyota Tamaraw Roadshow”, a dynamic caravan event celebrating the return of an iconic vehicle and its role in empowering Filipino lives. This year, TMP will travel to multiple locations, with SM Megamall as its first stop. From February 7 – 9, SM Megamall’s Fashion Hall will transform into a hub of inspiration, offering a variety of vehicle displays, exciting activities, and special live entertainment. 

    Tamaraw Vehicle Displays 

    Explore the Next Generation Tamaraw lineup, designed to adapt to diverse Filipino lifestyles. From rugged workhorse configurations to family-friendly models, each display will highlight the vehicle’s versatility in empowering entrepreneurs, communities, and adventurers. See up-close on how TMP’s latest innovation drives progress nationwide through its following conversions: 

    • GL Dropside 
    • Ambulance 
    • Patrol 
    • Utility Van 
    • Mobile Service 

    On-Ground Activities, Prizes, and Promos 

    Attendees can enjoy flexible financing options when they avail themselves of the Next Generation Tamaraw. Engage in test drives, interactive zones, on-stage games and activities for a chance to win exclusive prizes, including limited edition Tamaraw merchandise. In Addition, attendees can claim delightful snacks through a voucher when they participate in test drives, follow Toyota’s social media accounts, or through consultations. 

    Live performance by Autotelic 

    Cap off the 1st stop of the “ABANTE POSIBLE! Next Generation Toyota Tamaraw Roadshow” on the last day with an electrifying performance by award-winning Filipino band Autotelic. Their hit songs will energize the crowd, celebrating the spirit of Filipino resilience and ambition. 

    Abante na! Join the festivities at SM Megamall Fashion Hall this weekend from February 7-9. 

    Stay tuned for the next “ABANTE POSIBLE! Next Generation Toyota Tamaraw Roadshow” in your location by Following Toyota Motor Philippines on Facebook, Instagram and X, and join the ToyotaPH community on Viber to get the latest updates on products, services, and promos.  

    TNT launches Max Saya 30, the first prepaid data pack with prioritized network experience

    TNT, the value-packed mobile brand of Smart Communications, Inc. (Smart), is empowering subscribers with a major connectivity boost with the launch of Max Saya 30, the first prepaid data pack to offer a prioritized network experience.

    Max Saya 30 provides 2GB of prioritized data access for one day for only PHP30, underscoring TNT’s commitment to making cutting-edge mobile services accessible to all Filipinos.

    Designed for use when you need speed the most, Max Saya 30 ensures subscribers can stay ahead of the curve and experience significantly faster connectivity for all their online activities.

    Whether sharing real-time videos on social media at a crowded event, emailing a large file before a deadline from a busy café, or dominating mobile games at a packed mall, Max Saya 30 delivers a prioritized experience on TNT’s 4G and 5G networks.

    Max Saya 30

    Max Saya 30 also allows users to stream their favorite shows while stuck in traffic, virtually line up for concert tickets alongside thousands of fans, or quickly check out online purchases during flash sales.

    “Fast and seamless mobile internet is always an advantage, but it’s crucial in congested areas during peak hours,” said Lloyd R. Manaloto, head of TNT. 

    “During these critical moments, our subscribers can rely on  Max Saya 30 to stay connected and unstoppable in their online activities. “

    TNT subscribers can register to Max Saya 30 via the Smart App and authorized retailers nationwide.

    The launch of Max Saya 30 follows TNT and Smart’s rollout of 5G Max, which provides a significantly enhanced 5G experience with faster upload and download speeds and lower latency. 5G Max is now available in Taguig City and will soon expand to other strategic locations nationwide.

    Max Saya 30 also builds excitement for TNT’s upcoming 25th anniversary celebration, which promises more exciting offers and fun-filled experiences for subscribers.

    Download the Smart App now on Google Play Store and Apple App Store to learn more about TNT Max Saya 30.

    ASUS announces ExpertBook P5, its first Copilot+ PC for work

    ASUS has announced the ExpertBook P5 (P5405), a groundbreaking Copilot+ PC designed to empower modern professionals. Powered by the latest Intel Core Ultra processor (Series 2) with up to 47 NPU TOPS, delivering an up to 3X AI performance boost over the prior generation and featuring ASUS AI ExpertMeet, this AI-driven powerhouse streamlines workflows and enhances collaboration. Its sleek, durable aluminum chassis houses a stunning 2.5K 144Hz display, delivering exceptional visuals. With a 1.27kg feather-light design, robust security features, and a focus on sustainability, ExpertBook P5 is the perfect companion for on-the-go professionals seeking peak performance and efficiency.

    The future of work

    Crafted with meticulous attention to detail, ExpertBook P5 boasts a premium aluminum design that seamlessly blends aesthetics and ergonomics. Despite its lightweight construction, at just 1.27kg, P5 offers exceptional durability — meeting the exacting US MIL-STD 810H military standard. Its thoughtfully designed workspace, featuring conveniently placed function keys and a spacious mouse area, optimizes productivity and comfort during video conferences and multitasking. Engineered with the ASUS ExpertCool thermal structure, a newly enhanced cooling design, the ExpertBook P5 ensures consistent, optimal cooling whether the lid is open or closed, guaranteeing peak performance even during extended usage. It is a productivity powerhouse designed to elevate professional performance, empowering users to achieve their full potential.

    Forwarding the ASUS commitment to sustainability, ExpertBook P5 also represents a significant advancement in sustainable technology. This intelligent product has significantly enhanced its circularity by 10% to reach 50%, utilizing Circular Transition Indicators (CTI) for performance measurement. By incorporating recycled materials and a modular design, ExpertBook P5 directly addresses the pressing issue of e-waste.

    Experience the power of AI in meetings

    ASUS ExpertBook P5 benefits from the all-new ASUS AI ExpertMeet, an on-device AI assistant that transforms meetings into productive and engaging experiences, leverages advanced AI capabilities to enhance audio, video, and collaboration features, ensuring seamless communication and capturing every important detail.

    AI ExpertMeet offers a comprehensive suite of AI-powered features to elevate every meeting experience. AI Meeting Minutes accurately captures and transcribes meetings, generating detailed summaries and identifying key points from multiple speakers. The AI Translated Subtitles feature provides translations, ensuring seamless communication across languages. Additionally, the Watermark function allows video calls to be personalized with customizable business card information and screen watermarks for added security and professionalism. All powered by on-device intelligence, personal data remains secure, allowing users to focus on ideas without privacy concerns – empower teams with the latest AI technology and unlocking the full potential of virtual collaborations.

    ASUS ExpertGuardian: the ultimate guardian for confidential data

    ASUS ExpertBook P5’s robust security arsenal safeguards critical data. Engineered with a commercial-grade and NIST SP 800-155-compliant BIOS, it provides a foundational layer of protection against firmware attacks. Coupled with Windows 11 Secured-core PC technologies, the ExpertBook P5 creates a fortified defense against software vulnerabilities. To ensure long-term security, ASUS offers comprehensive five-year support for BIOS and driver updates, safeguarding the system against emerging threats.

    Complementing this robust hardware-based security, ExpertBook P5 includes a complimentary one-year McAfee+ Premium membership. This comprehensive security suite leverages McAfee Smart AI for advanced threat detection, including AI-powered deepfake detection to protect against sophisticated social engineering attacks. Additionally, email scam protection provides an extra layer of defense against phishing attempts.

    ASUS Business Support

    Understanding the critical needs of modern professionals, ASUS Business Support is not merely a warranty — it’s a comprehensive service package that includes on-site repairs, dedicated technical assistance, and 24/7 customer support. This robust support framework ensures that every ExpertBook user experiences minimal downtime and receives personalized solutions to their technical issues.

    Availability & Pricing

    ASUS ExpertBook P5 is available worldwide. Please contact your local ASUS representative for further information.

    2025 FCC Women’s Run PH returns bigger and stronger at SM MOA Concert Grounds on March 9

    In celebration of International Women’s Month this March, SM Supermalls, in partnership with the Filipina CEO Circle (FCC) and Women’s Run PH, is thrilled to announce the second edition of the 2025 FCC Women’s Run PH, set to take place on March 9, 2025, at the SM Mall of Asia (MOA) Concert Grounds. This exciting event aims to empower women through fitness and promote a strong sense of community.

    Building on the success of the inaugural run with more than 5,000 runners, the 2025 Women’s Run PH will feature a diverse range of categories, including 1km for kids, 5K, 10K, and 16K for individual runners. Recognizing the importance of inclusivity, the event will also include 10K Buddy and 16K Buddy categories, encouraging male participation and support for female runners.

    (L-R): SM Supermalls Vice President for Corporate Marketing Grace Magno, Women’s Run PH founder Nicole dela Cruz, and RunRio founder Rio dela Cruz

    This year, a new 16KM category has been introduced, offering a greater challenge for avid runners. Moreover, the event will introduce the “Biggest Company and Run Club Delegation Award” to recognize and celebrate the active participation of companies and running communities.

    FCC Women's Run
    A sea of dynamic runners surges forward, their energy palpable as they tackled the Women’s Run PH 10K course last year.

    The Women’s Run PH is more than just a race; it’s a celebration of women’s strength, resilience, and camaraderie. Proceeds from the event will support the FCC’s initiatives in empowering Filipino women through education, mentorship, and community development.

    As the co-presenter of Women’s Run PH 2025, SM Supermalls champions dynamic sports communities all over the country by enabling safe and fun spaces for sports and active leisure. Following the run on March 9, 2025, SM Supermalls will launch the nation’s largest sports playground for casual fitness seekers and competitors with an exciting gathering of sports enthusiasts, influencers, and athletes at the SM MOA Music Hall.

    SM Active Hub is set to be the biggest sports community in the Philippines, setting the stage for exciting opportunities as the country’s official venue for the biggest pickleball tournaments and learning clinics. SM Active Hub hosts the largest running community nationwide, offering a comprehensive network for recreational runners and serving as the top choice for major race events such as the Women’s Run PH 2025.

    To register for the Women’s Run PH 2025, please visit https://raceroster.com/events/2025/95194/fcc-womens-run-ph

    Visit www.smsupermalls.com or follow @SMSupermalls on social media for all the details and exciting sports events happening at SM Supermalls.

    Explore the new wave of shopping and dining at SM North EDSA: New on The Block and beyond

    SM North EDSA continues to redefine the shopping and dining scene with an exciting array of new tenants across its sprawling mall. Brimming with new experiences—from Milksha’s first-ever concept store in the Philippines to exciting store openings—here’s what awaits you at The Block and beyond.

    The Block: A Hub of Exciting New Stores

    Step into The Block at SM North EDSA, where a fresh wave of stores and attractions awaits. From unique dining experiences to specialty shops and immersive adventures, The Block is your destination for exciting discoveries and memorable moments.

    Tonkotsu Kazan (The Block, Ground Floor)

    Indulge in the rich flavors of authentic Japanese ramen at Tonkotsu Kazan, now serving its signature dishes at SM North EDSA. Known for its perfectly crafted noodles, flavorful broth, and tender roasted pork, this ramen house brings a dining experience steeped in tradition.

    SM North Edsa

    Every bowl is a celebration of Japanese precision and hospitality, or omotenashi, making it a must-try destination for foodies craving comfort and quality. 

    Bebang Halo-Halo (The Block, Ground Floor)

    Rediscover the Filipino classic with a playful twist at Bebang Halo-Halo, where every spoonful is a delightful surprise. Known for its “Fun, Royal, and Filipino” approach, Bebang takes halo-halo to new heights with the creamiest textures and most innovative flavors.

    Cool, colorful, and packed with flavor, Bebang Halo-Halo’s best seller, The Presidential, is the ultimate Pinoy merienda. This refreshing mix of sweet, creamy, and crunchy goodness is perfect for any craving this holiday season. Priced at only PHP148–178, it’s the creamiest way to enjoy this Filipino favorite!

    Fully Booked x Kinokuniya (The Block, 5th Floor)

    A literary and cultural collaboration awaits at Fully Booked x Konikuniya, now open at SM North EDSA. This one-of-a-kind bookstore fuses Fully Booked’s beloved English-language collection with Kinokuniya’s curated Japanese titles.

    From timeless Japanese classics Nihongo learning materials to art books and English-translated manga, this store is a cultural oasis for book lovers and manga enthusiasts alike.

    Gashapon Bandai (The Block, 5th Floor)

    Calling all capsule toy lovers! Gashapon Bandai, Japan’s iconic vending machine toy concept, has arrived at SM North EDSA. With every spin, you’ll discover collectibles featuring beloved anime icons like Dragon Ball and Sailor Moon, and adorable Sanrio characters.

    It’s not just a shop; it’s a thrilling adventure that turns every visit into a treasure hunt for kids and collectors alike. 

    Co. The Collectible Store (The Block, 5th Floor)

    Step into Co. The Collectible Store, where pop culture dreams come true. Whether you’re after Funko Pop! figures, rare anime merchandise, K-pop albums, or trading cards, this store is a haven for fans and enthusiasts.

    Each visit is more than just a shopping trip–it’s a celebration of your fandom, where nostalgia and discovery meet. 

    Underwater Adventure (The Block, 5th Floor)

    Take the kids on an unforgettable journey at The Underwater Adventure, the metro’s first ocean-themed playground. This immersive experience features murals of marine life across the walls and floors, with ride-on toys in the shape of boats, fish, and sea animals. It’s the perfect destination for families looking to combine play with a creative learning experience in a vibrant, underwater world.

    Beyond The Block: New Experiences Across the Mall

    Milksha (City Center, 2nd Floor)

    Known for its fresh milk, loose leaf tea leaves and dedication to quality and craft, Milksha is making waves with its first-ever concept store at SM North EDSA. Treat yourself to their delicious handcrafted specialty drinks – goodness in every cup.

    Aquaflask Design Lab (City Center, 2nd Floor)

    The Aquaflask Design Lab redefines hydration with chic, double-insulated water bottles that keep drinks cold for 24 hours or hot for 12. Style meets sustainability with these game-changing essentials. 

    Dr. Martens (The Annex, 2nd Floor)

    Make a bold statement with Dr. Martens, now at SM North EDSA. Known for its rebellious spirit and timeless style, this globally celebrated footwear brand is perfect for those looking to stand out. 

    From signature boots to versatile shoes, Dr. Martens delivers the perfect blend of style, durability, and comfort, giving you iconic steps with every stride.

    Gyukatsu Kyoto Katsugyu (City Center, 2nd Floor)

    Craving a satisfying meal that blends tradition with innovation? Look no further than Gyukatsu Kyoto Katsugyu, where the famous Gyukatsu takes center stage. This unique Japanese dish features high-quality beef cutlets, breaded and fried to perfection. What sets it apart is the interactive experience—each cutlet is served alongside a sizzling stone grill, allowing you to cook the beef to your preferred doneness right at the table. While the variety of condiments and dipping sauces enhance the flavors, it’s the premium beef and the hands-on grilling process that truly elevate the experience. It’s the perfect spot for anyone seeking a fulfilling and flavorful meal with a Japanese twist.

    Coming Soon

    While many new stores are already open, there’s more to look forward to in the coming months:

    • Stuff’d: An exciting new spot for kebabs, burritos, and quesadillas.
    • All Aboard: A whimsical destination set to open its doors.
    • KKV: Offering a vibrant mix of trendy lifestyle essentials.

    With so much to discover at SM North EDSA, from The Block to the city center and beyond, now is the perfect time to explore the newest stores, dining options, and stylish concepts. From literary treasures to playful collectibles and authentic dining experiences, SM North EDSA is your gateway to fresh and exciting adventures. Don’t miss out on these new and upcoming openings—plan your visit today and be the first to experience everything that’s new!

    For updates and more information, visit www.smsupermalls.com or follow @smsupermalls on social media.

    ARISE PH holds first Annual General Meeting, setting the stage for a resilient 2030

    The United Nations Office for Disaster Risk Reduction (UNDRR) Private Sector Alliance for Disaster Resilient Societies (ARISE) Philippines, a leading resilience network in the country, held its first annual general meeting for 2025 on January 27 at the ARISE Secretariat headquarters in MOA Square, Mall of Asia Complex. With a growing membership of 156 private sector companies, civil society groups, non-governmental organizations (NGOs), and academic institutions, ARISE Philippines is poised to significantly impact disaster resilience efforts nationwide.

    Under the theme “Catalyzing Progress for a Resilient and Sustainable Future towards ARISE 2030,” the meeting was grounded in the words “Innovate, Integrate, and Elevate,” urging members to embrace new approaches, collaborate across sectors, and raise the bar for disaster resilience standards. 

    ARISE PH
    ARISE Philippines Board Members (from left): Dr. Ma. Teresita Medado, Sylvestre Barrameda Jr., Austere Panadero, ARISE Philippines Co-Chair Engr. Liza Silerio, ARISE Global Board Member Vice Admiral (VADM) Alexander Pama, Raymond Rufino, and Michael Rellosa (not in photo: Rosemarie Rafael and Jessica Bianca Sy)

    The co-chair representing the private sector, Engr. Liza Silerio, welcomed the collective and expressed her gratitude for the network’s role in promoting community resilience and sustainable progress. For the public sector, Office of Civil Defense Undersecretary Ariel Nepomuceno emphasized the importance of engineering solutions in disaster preparedness and highlighted the critical role of committed private sector leaders in building a more resilient nation. 

    Chief of Office UNDRR Regional Office for Asia and the Pacific Marco Toscano-Rivalta, in a video message, commended ARISE Philippines for its outstanding contributions to disaster risk reduction. “I extend my profound gratitude for ARISE Philippines’ exemplary leadership and contributions,” he stated. He referenced the Asia Pacific Ministerial Conference for Disaster Risk Reduction held in Manila last October 2024, saying, “Your efforts were instrumental to the event’s success. ARISE has showcased the power of public-private partnerships and set the benchmark for other regions to follow.”

    Member companies pledge their participation in ARISE Philippines’ seven new programs.

    ARISE Global board member vice admiral (VADM) Alexander Pama, ret., was present to bolster the local network and guarantee its support to the international alliance. A highlight of the meeting was the unveiling of seven ARISE Philippines Materials and Knowledge products by the ARISE Board of Directors. These resources are designed to support members in implementing resilience-building initiatives. The meeting also included a call to action for members to actively participate in seven new programs to be initiated this year.

    Mr. Hans Sy, ARISE Philippines Chairperson for the Private Sector, addresses members and observers.

    In his closing remarks, ARISE Philippines chairperson for the private sector Mr. Hans Sy rallied the assembled members and observers, emphasizing the importance of unity, collaboration, and action. He urged everyone to work together to “co-create bridges for resilience,” promoting a stronger and more resilient Philippines for the next generations. 

    SM Prime Holdings serves as the secretariat office of the ARISE Philippines network to advocate a culture of business resilience against natural and man-made hazards. For more information, visit www.arise.ph or email [email protected].  

    Sold-out Maroon 5 concert delights thousands of fans at SM MOA Arena

    Grammy Award-winning pop-rock band Maroon 5 visits Manila for the fourth time for their Maroon 5 Asia 2025 tour, presented by Live Nation Philippines.

    The first stop happened at the SM Mall of Asia (MOA) Arena on January 29, with a sold-out concert and more than 11,000 attendees joining frontman Adam Levine, along with members Jesse Carmichael, James Valentine, PJ Morton, Matt Flynn, Sam Farrar, Mickey Madden, and Ryan Dusick. DJ Mailbox and the American alt-rock band Culture Wars were the opening acts.

    Maroon 5 frontman Adam Levine ignites the stage at the SM Mall of Asia Arena during their sold-out show on January 29, 2025. Photo from Live Nation Philippines.

    Trip down memory lane

    Adam Levine opens the SM Mall of Asia (MOA) Arena stage with the hit song “Animals” for their first Maroon 5 Asia Tour stop in Manila.

    Crowd goes wild

    “One More Night” is magical as part of Maroon 5’s opening set.

    The crowd

    More than 11,000 people light up the night, and Maroon 5 truly appreciates the time spent with their Filipino fans.

    Maroon 5
    A sold-out crowd of over 11,000 fills the SM Mall of Asia Arena with energy and excitement during Maroon 5’s unforgettable performance. Photo from Live Nation Philippines.

    The band is no stranger to the world-class venue, having performed there in 2015 (Maroon 5 World Tour 2015 Manila), 2019 (Maroon 5 Red Pill Blues Tour Manila), and 2022 (Maroon 5 World Tour 2022).

    Among their many chart-topping hits, the band is well-known for its electric lineup, which includes “Moves Like Jagger,” “Lucky Strike,” “Harder to Breathe,” and “Animals.”

    The sold-out show and highly anticipated event happening in Manila is co-presented by the Tourism Promotions Board and the Department of Tourism.

    Globe harnesses AI to drive operational efficiency

    As enterprises increasingly adopt advanced Generative AI (GenAI) for security and efficiency, Globe is making notable progress in integrating this technology to streamline operations, optimize network performance, and elevate customer service.

    A GSMA outlook for 2025 showed that telco operators around the world are looking to AI to drive business objectives, including better customer experience and enhancing financial performance. 

    Globe’s commitment to AI reflects these findings, according to Anton Bonifacio, Globe’s chief AI officer: “The integration of generative AI is central to our efforts to improve both our operational processes and the services we provide. AI enables us to drive efficiency and sustainability, ensuring that we meet the evolving needs of our customers and the environment.”

    The company leverages GenAI in its network to prevent service interruptions and improve uptime, while also applying it in backend operations to ensure more efficient energy use. 

    To further its AI initiatives, Globe has established a dedicated AI Group and appointed Bonifacio as chief AI officer, the first in the Philippines. This shift demonstrates Globe’s long-term commitment to AI across its operations, ensuring it stays at the forefront of technological innovation.

    In customer service, Globe is looking to adopt AI models that understand Tagalog and will serve as conversational AI to better understand and respond to customer queries, reduce wait times, and increase satisfaction.

    GCash, Globe’s financial services arm, benefits from AI through automated credit scoring, enabling faster, more accurate loan approvals for millions of customers. 

    Globe also views AI as a powerful tool to make employees happier by streamlining tasks, improving work-life balance, and freeing up time for more impactful work. This, in turn, drives better customer experiences and, ultimately, increases shareholder value.

    Employees are also empowered to build their own bots to address their own work needs and enhance workflow and productivity. 

    For Globe, responsible AI is a critical component in driving sustainable digital transformation.  It has adopted the GSMA’s industry-first Responsible AI (RAI) Maturity Roadmap to ensure its AI delivers business value while contributing to sustainable development. 

    For more information on Globe’s AI initiatives, visit https://www.globe.com.ph/

    Bosch drives next-level innovation and efficiency in 2025

    Technological advancements enable productivity and innovation. Bosch, a global leader in technology and services, is making these advancements more accessible, offering solutions that support efficiency and simplify everyday tasks.

    Bosch’s commitment to inspiring innovation drives its positive momentum, addressing evolving everyday needs with practical, reliable, and efficient solutions — whether in driving, construction, or home living.

    Transforming Tasks with Bosch Power Tools

    Bosch Power Tools empowers professionals and enthusiasts with reliable, high-performance solutions. Introducing its new 18V cordless and measuring tools, Bosch offers great power, versatility, and runtime. The Bosch GSB 18V-65 cordless impact drill, the cornerstone of the 18V series, excels in tough drilling, screwdriving, and masonry tasks.

    Bosch
    With increased torque and speed, the Bosch GSB 18V-65 effortlessly drills through wood, metal, plastic and enhanced masonry drilling with its integrated impact function.

    By integrating advanced battery technology, optimizing motor performance, and expanding compatibility across an even broader range of tools, Bosch is strengthening this platform to meet the evolving needs of its customers.

    Enhancing Journeys with Bosch Mobility Aftermarket

    Bosch Mobility Aftermarket redefines road safety and convenience. Its products, including high-performance batteries, filters, brake pads, spark plugs, bulbs, horns, and wiper blades, are crafted to enhance vehicle reliability and passenger safety. By minimizing travel disruptions and boosting efficiency, Bosch keeps every journey smooth and stress-free.

    Aside from continuous efforts to provide the most comprehensive range of spare parts, Bosch Mobility Aftermarket is expanding its network of workshop services through the growth of its Bosch Car Service, with growing branches across the Philippines.

    As Bosch approaches its centennial celebration in 2026, the company reflects on a legacy built on innovation, quality, and efficiency. This remarkable milestone underscores a century of transforming ideas into impactful solutions that have shaped industries and improved lives. In 2025, Bosch is not only honoring this proud heritage but also setting its sights on the future by expanding its product portfolio, embracing cutting-edge innovations, and adapting to the ever-evolving needs of its customers. With a commitment to delivering greater value and driving progress, Bosch is poised to make the next chapter of its journey as impactful as the last.

    “Bosch is committed to bringing ‘Invented for Life’ products closer to Filipino consumers, enhancing everyday life with accessible and reliable solutions. Looking ahead to 2025, as we ramp up towards our hundredth year in the Philippines in 2026, Bosch remains focused on empowering Filipinos with top-quality products that improve efficiency and drive progress,” said Paulo Duarte, Managing Director of Bosch Philippines.

    For more information about Bosch products and services, visit https://www.bosch.com.ph/ and follow Bosch Philippines on Facebook.

    Global Youth Action Fund 2025 opens applications for student projects

    For the third year, the International Baccalaureate (IB) is launching the Global Youth Action Fund, an award open to students ages 12 to 19 who have a project or idea designed to positively impact their community. The award will highlight the impressive work young people are doing around the globe and nurture future leaders and changemakers.

    The Global Youth Action Fund is open to students or student groups enrolled in any secondary school. Applications will be accepted between February 3-28, 2025. Details can be found on the IB website.

    Students do not need to be enrolled at an IB World School but must be enrolled in a secondary school. The award aims to support student development and growth by fostering independent, autonomous learning who are addressing pressing global challenges.

    Last year, 83 projects representing over 240 young individuals from 26 countries showcased their commitment to creating a better world by submitting projects that address issues ranging from sustainability and equity to social justice. The award recognizes and empowers students who are taking the lead in addressing pressing global challenges within the IB community and beyond.

    “We are excited to invite students from schools the world over to bring their innovative ideas and change-making projects to the Global Youth Action Fund. The IB understands the importance of supporting young people’s efforts to tackle the world’s evolving challenges. We hope the Global Youth Action Fund can help motivate and empower them to create the change we all want to see,” said Mr. Olli-Pekka Heinonen, Director General of the IB.   

    Each project must support one of the 17 UN Sustainable Development Goals (SDG) and will be reviewed on the following selection criteria:  

    • Impact – Does the project demonstrate a clear positive impact on one of the SDG goals? Preferences will be given to projects with the most impact.  
    • Stage of project – What stage of development is the project in (idea, in-development, scaling, established)? Preference will be given to projects that are further along in the development process and have the possibility of scaling.  
    • Collaboration – Does the project involve or have the capacity to involve other students? Preference will be given to projects that get more young people involved whenever possible.  
    • School support – Applications will require one teacher recommendation form. Preferences will be given to students who have a teacher recommendation that demonstrates their support of the project in addition to their confidence in the students involved. 

    Winners will receive up to USD3,000 in grant funding depending on project needs, to transform or develop further their powerful idea.  

    The Global Youth Action Fund is part of the IB’s commitment to elevate, empower and support youth voices and is a pathway to action for the Festival of Hope. Designed to unite the global community in challenging moments, the Festival of Hope creates space for millions of young people to share their voices and experiences and tackle complex challenges. Learn more about IB’s other pathways to action on the Festival of Hope website.

    Applications for the IB’s Global Youth Action Fund are open from February 3-28, 2025. For more information, please visit the IB website for details to apply. 

    Top dealers recognized at the 2024 Isuzu Dealer of the Year Awards

    Isuzu Philippines Corporation (IPC) recently honored the outstanding achievements of its dealer network at the 2024 Isuzu Dealer of the Year Awards held on January 31, 2025. The annual event celebrates excellence in sales, parts, and service operations, highlighting the dedication and performance of Isuzu dealers across the country.

    This year, Isuzu Cagayan De Oro emerged as the 2024 Isuzu Dealer of the Year, securing the top spot for its exemplary performance across all business areas, which was then followed by Isuzu Calapan and Isuzu Subic taking 2nd and 3rd place, respectively.

    The Isuzu Dealer of the Year Award is based on a comprehensive evaluation of each dealer’s performance, measuring their sales achievements, parts and service operations, customer satisfaction, and compliance with IPC’s operational standards.

    “We congratulate our entire dealer network for their outstanding performance in 2024. Their dedication to excellence and customer service has played a crucial role in maintaining Isuzu’s position as the No. 1 truck brand in the Philippines for 25 consecutive years. This achievement is a testament to the hard work, passion, and commitment our dealers are delivering to our valued customers nationwide,” said IPC president Tetsuya Fujita.

    In addition to the Isuzu Dealer of the Year title, IPC also presented special category awards to recognize dealerships that demonstrated outstanding performance in specific operational areas.

    Isuzu Dealer of the Year

    Isuzu Pasig was awarded Best in Sales Operation, reflecting its exceptional ability to meet and exceed sales targets, expand its customer base, and provide top-tier customer service throughout the sales process, which was followed by Isuzu Cagayan De Oro and Isuzu Alabang in 2nd and 3rd place respectively.

    Best in Parts Operation was secured by Isuzu Calapan, for its strong inventory management, ensuring that Isuzu parts are readily available to support customers, minimizing vehicle downtime. Other awardees were Isuzu Cagayan De Oro and Isuzu Sto. Tomas.

    Isuzu Calapan also received the Best in Service Operation award for its commitment to delivering excellent aftersales service, maintaining high customer satisfaction, and continuously enhancing its service capabilities through training and innovation, followed by Isuzu Cagayan De Oro and Isuzu Bulacan in 2nd and 3rd place, respectively. 

    IPC also honored individual excellence in sales and customer relations. Maria Teresa Recio from Isuzu EDSA was named Best Sales Executive of the Year for her outstanding performance in sales, customer engagement, and product knowledge, which helped her build strong relationships with clients and contribute significantly to her dealership’s success. Meanwhile, Jorge Garing from Isuzu Talisay received the prestigious Truck Elite of the Year Award, recognizing his expertise in handling truck sales, providing tailored solutions for business clients, and demonstrating a deep understanding of the trucking industry’s demands.

    A Commitment to Excellence

    IPC’s dealer network plays a crucial role in delivering the Isuzu Advantage, ensuring that customers receive not just high-quality trucks, but also top-tier aftersales service, readily available parts, and expert technical support. Through continuous training, innovation, and commitment to excellence, Isuzu dealers continue to set the benchmark for the commercial vehicle industry in the Philippines.

    “These awards are not just a recognition of past achievements but also an inspiration for all our dealers to continue delivering excellent service and providing our customers with the best possible Isuzu experience. We challenge our entire dealer network to build on this momentum and strive for even greater success in the years ahead,” added Fujita.

    For more information about Isuzu’s latest line-up of vehicles and dealership services, visit www.isuzuphil.com or follow Isuzu Philippines on Facebook.