Pinoy Blogfest 3.0

Public Program

01:00 pm     Visual Arts : Canon Crusader of Light SARA BLACK
Sara Black is one of the country’s leading beauty and fashion photographers. She has photographed models and celebrities for almost all of the country’s fashion and lifestyle magazines. In 2009, she released a book entitled When I Look in the Mirror, a series of portraits of women with imperfections with the objective of exposing society’s obsession with perfection.

02:30 pm    Information & Awareness : ATTY. ANN EDILLON on Copyright and Intellectual Property
Atty. Ann Edillon is an intellectual property lawyer with Bengzon Negre Untalan (BNU) Intellectual Property Attorneys. In her practice, she defends creativity, imagination, expression and innovativeness. Aside from her passion for law and justice, Ann is also a licensed medical doctor who advocates good health and safe medicines.

03:30 pm    Band Performances :  DOWNDRAFT  • COLOR IT RED

04:30 pm    Music : Artiste Connect on Online Project Funding

Mark Laccay is Artiste Connect co-founder, art advocate, and marketing head. Mark is an innovative and precise individual with a passion for the arts and an advocate of producing technically-advanced output. He ia an aduio engineer, music producer, artist, entrepreneur and educator. He is the owner of audio post company, Click Multimedia Inc. he has won various awards for Best Sound in Cinemalaya 2007-2010.

         Diego Mapa is Artiste Connect’s web manager and music advocate. He is a member of local bands Pedicab, Cambio, Monsterbot, and Tarsius. His band Tarsius is the first local band to press a Colored Vinyl Record in the country without a vinyl release after 20 years, with the help of Artiste Connect. He is also a gig promoter and owns a private audio post studio.

05:00 pm     Band Performances :  Ciudad  •  Taken by Cars


Bloggers BIO (By Invitation Only)

06:30 pm    Panel Discussion

Leloy Claudio is assistant professor at the Department of Political Science at the Ateneo de Manila University. he graduated valedictorian from the Ateneo in 2007, and holds a PhD in History from the University of Melbourne. he is author of the forthcoming book Taming People’s Power: The EDSA Revolutions and their Contradictions. Apart from his academic work, he writes political and cultural commentary for GMA News Online.

         Mark Robert Dy is a creative industries lawyer who served as a consultant for the Intellectual Property Office of the Philippines (IPOPHL) for three years. He earned his AB Psychology and Juris Doctor degrees from Ateneo de Manila University. In 2011, he received a fellowship to study Copyright and Related Rights under the World Intellectual Property Organization and the British Copyright Council in London.

         Jason Conanan is an active member of the Philippine International Jazz and Arts Festival, bassist for Terno Recordings band Hidden Nikki, and the live mixing engineer for Up Dharma Down, another Terno act. He is a licensed electronics engineer, and is currently pursuing his master’s degree in electronics engineering at the Ateneo de Manila University.

07:30 pm    Guest of Honor :  ATTY. ADEL TAMANO

Atty. Adel Tamano is the director for public affairs and communications of The Coca-Cola Export Corporation in the Philippines. He served as president of the Pamantasan ng Lungsod ng Maynila from 2007-2009. He went to the Ateneo de Manila University for his degree in AB Economics and later law (Juris Doctor). He has a master’s degree in public administration from the University of the Philippines and is the first Filipino Muslim to graduate from Harvard Law School (Master of Laws).

07:45 pm    GoodBlog Awards

08:15 pm     Entertainment : Runmanila  •  Black Summer 



Pinoy Blogfest 3.0 takes on the Digital Divide

Give each side a chance to air their story—that’s one simple solution to settle the feud between pro- and anti-Internet piracy supporters. Pinoy Blogfest 3.0, an annual event staged by Gadgets Magazine, aims to do just that. Everyone—no matter which side of the issue you’re on—is invited to be part of this instructive yet fun event, happening on Saturday, 22 September 2012 at the Alphaland Tents (EDSA cor. Chino Roces, near Magallanes MRT station) in Makati City.

Pinoy Blogfest 3.0 is themed Caught in the Web: Both Sides of the Digital Movement, and promises a whole afternoon of exciting activities. Whether you’re a tech geek, a music buff, a gamer, a fashionista, or just someone who wants to learn and discover new things, we’ve cooked up something special just for you.

The afternoon program is free and open to the public. It begins with a digital photography session courtesy of Canon Crusader of Light, Sara Black. Next on the program is a talk about Intellectual Property law by Atty. Ann Edillon of Bengzon Negre Untalan (BNU) Intellectual Property Attorneys. Diego Mapa of OPM bands Pedicab and Tarsius, and Mark Laccay from local creative funding platform Artiste Connect will also share how crowd funding can bridge the gap between consumers and content-makers.

Color It Red, Downdraft, Taken By Cars, and Ciudad will be there for special guest performances. You can win gifts and prizes from our sponsors when you participate in various activities, including a fun segment by Edifier. You can also pick out awesome finds in our fashion aisle courtesy of Supersale Bazaar, while gaming rigs from Sony will be set up for those who want free gaming action.

In the evening program, there will be a panel discussion on Internet piracy and digital rights. To give this interactive dialog are Filipino Freethinker Leloy Claudio, former IPOPHL consultant Atty. Mark Dy, and Engr. Jason Conanan from local band Hidden Nikki. Legal luminary Adel Tamano, Director for Public Affairs and Communication of Coca-Cola will be the evening’s Keynote Speaker. Concluding the program will be the announcement of the winners of the GoodBlog Awards, music from local bands Runmanila and Black Summer, and the raffle draws.

The evening program, which starts at 6:30 pm, is a BIO (By Invitation Only) event. If you wish to attend, please visit and send a private message with your name and contact details so the organizers can put you on the guest list.

Pinoy Blogfest 3.0 is brought you by Gadgets Magazine and Coca-Cola, in cooperation with Edifier, NEO Laptops and AOC Monitors, and support from Canon Philippines, HP, Sony, Mili and Divoom, Ginebra San Miguel Premium Gin, Reebok, Supersale Bazaar, Artiste Connect, The Ateneo Musicians’ Pool, and official media partner Manila Bulletin. For more information, please visit