2023 marks a new milestone for JBL and Infinity Car Audio with their official relaunch in the Philippines under a new exclusive distribution partner. This is supported with 2 main activities for the quarter — a special media event on April 12, 2023, and, for the first time ever, the brands’ participation as an exhibitor at this year’s Manila International Auto Show (MIAS) from April 13 to 16, 2023. The MIAS exhibit features 2 vehicles set-up and tuned by EMMA Philippines custom installers.
The exclusive media event was attended by members of the Philippine motoring media, automotive and lifestyle content creators, and select car club representatives. It was hosted by Sam YG, a mainstay influencer in the industry and fellow JBL fan. What made this event extra special was the presence of Shaun Wong, Asia Pacific manager for Product Planning & Strategy (Car Audio) from Harman International, who came in from Singapore to give an in-depth discussion into the brands and respective product lines.
This event was geared to reintroduce JBL and Infinity Car Audio to a new generation of Philippine motorists and to rekindle the excitement and curiosity of upgrading one’s in-car listening experience. At the same time, it gave the opportunity to distinguish each brand from the other, despite both being under the umbrella of Harman International. JBL Car Audio embodies the personality of a live concert that is akin to the likes of band music, which is aligned with its generational tagline, “Loud & Clear.” The signature characteristic that can be expected of a JBL system is the experience of a sound stage, leaning toward performance and bass. Infinity Car Audio, on the other hand, puts emphasis on bringing out finer musical details and characteristics, particularly preferred by listeners of jazz and instrumentals, the blues, or vocal tracks.
Attendees were given a look into the full range of JBL and Infinity products, how each product tier differs from the other, and what can be expected of a properly defined car audio set-up. JBL and Infinity Philippines prepared 6 demo cars that were fitted with systems that were installed and tuned by some of the best car audio installers in the industry. Everyone was treated to an exclusive listening session to better appreciate what it’s like to have a proper upgrade.
JBL showcased its various product tiers, starting with the JBL STADIUM, the brand’s current top-of-the-line hi-fi SQ series that is engineered to bring out the powerful, iconic JBL sound through sleek and multi-element speakers and component systems.
The JBL mid-range is the JBL CLUB. This series was created to deliver superior JBL performance and fit into most factory speaker locations, taking the in-cabin experience a notch level higher than a regular upgrade — perfect for car audio beginners. When newbies are ready to invest a step up on sound quality, the recently launched JBL CLUB SQ is the series to take them there, as the brand’s attainable SQ line, positioned right below the Stadium.
Under Infinity, the KAPPA PERFECT represents the brand’s premium flagship series that delivers hi-fi sound quality performance, with high power handling, high SPL capability, and designed for unparalleled response to bring out the finest musical details. Sitting right below the Kappa Perfect is the INFINITY KAPPA line, created for the perfect blend of deep, robust bass and excellent detail delivery. The Kappa is also known for its refined aesthetic, featuring two-tone component and tweeter designs.
The Infinity mid-range is the REFERENCE series. This product tier is perfected for first timers, as the entry point toward the full Infinity experience. With the Reference, listeners can expect the same signature Infinity sound and clarity from coaxial and component speakers that are optimized to fit most factory speaker locations. All in all, a step for car audio newbies to have an appreciation for sound quality and the potentials of a better system.
To learn more about JBL and Infinity Car Audio and how to get started at building your own in-car audio experience, visit and drop them a message at the following official Facebook pages and Instagram.
JBL Car Audio
Facebook: https://www.facebook.com/JBLCarPH
Instagram: @jblcarph
Infinity Car Audio
Facebook: https://www.facebook.com/InfinityCarPH
Instagram: @infinitycaraudioph