Primer Group Brings its Premium Consumer Brands Closer to its Customers Through Lazada

    Shopping from your favorite lifestyle and outdoor brands has just been made easier!

    Primer Group of Companies, an ever-expanding retail and distribution company of the world’s top and premium consumer brands and industrial products, makes shopping of its well-loved brands such as FitFlop, Fox, Hedgren, Herschel, JanSport, Native, Salomon, The North Face, Travelon and World Traveller more convenient for customers.

    The global brand distributor has partnered with Lazada, the number one and largest online shopping and selling destination in the Philippines and Southeast Asia to bring some of its top and premium brands closer to its customers.

    Primer Group and Lazada officially cemented the partnership through a symbolic ceremony in Recreational Outdoor eXchange (R.O.X.) Bonifacio High Street, Taguig City on November 8, 2018.

    To formalize the partnership, Primer Group Vice President for Philippine Retail Brand and Marketing Group Paul Sy and Lazada Chief Business Officer Emmanuelle Chavarot came forward each with a representation of their business: Primer Group presented an accordion card containing brand logos available in Lazada which was dropped and sealed in a box offered by the leading e-commerce platform.

    “As Primer Group continues to venture into e-commerce, we are ecstatic and proud to partner with Lazada. We believe that this collaboration will be mutually beneficial for both of us, such that we can both continue to deliver superior customer experience to online shoppers here and abroad,” Paul Sy expresses.

    Lazada also conveyed pleasure in their newfound partnership with Primer Group.

    “This is a very strong partnership between Lazada and Primer Group. We’re glad to be chosen by the Primer Group as their platform to keep up with technology, particularly e-commerce. Primer’s brands have been our top sellers in LazMall, and we’re sure that their participation in Lazada’s 11.11 Shopping Festival will continue to delight online shoppers, given Primer’s wide assortment of quality brands and products,” says Emma Chavarot.

    Huge Discounts from Primer Group brands on 11.11 Shopping Festival 

    With this newly-formed alliance with Lazada, Primer Group holds special discounts for online shoppers at the much-awaited Lazada’s Shopping Festival on November 11, 2018.  

    Southeast Asia’s biggest eCommerce platform will boast more than 80 million local and international products to choose from, including top and premium footwear, bags, luggage, outdoor apparel, and more from Primer Group brands such as FitFlop, Fox, Hedgren, Herschel, JanSport, Native, Salomon, The North Face, Travelon and World Traveller, definitely making it the biggest day to shop online. Now on its 7th year, Lazada’s 11.11 Shopping Festival is a move to follow Alibaba’s footsteps where customers can take advantage of jaw-dropping deals, exclusive bundles and flash sales.

    “This is just the beginning of Primer Group and Lazada’s partnership. Watch out for exciting deals from Primer Group in Lazada in the coming days, beginning with the 11.11 Shopping Festival! We look forward to more exciting episodes in this huge collaboration. Together, we can strive for the best and conquer the online world,” exclaims Toti Wong, Head of Arriva Philippines, Primer Group’s e-commerce arm. 

    Join the shopping festival by inviting friends to “Slash It!”, a feature that allows customers to lower the price of a product through referral link sent to friends to slash the price. Vouchers and discount codes are also up for grabs via Wonderland and “Shake It!”, where customers can snag additional discounts by simply shaking one’s mobile phone at designated time slots.

    Learn more about Primer Group of Companies, its brands, and the partnership by visiting their website and following them on Facebook and Instagram

    Stay tuned to the 11.11 Shopping Festival by following Lazada’s social media accounts* or by simply logging on to or download the Lazada Mobile app via App Store or Google Play.



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