Fujifilm Philippines recently announced the new endorsers of instax instant cameras who embody the camera series’ fun, light, and youthful image.
Leila Alcasid, Ylona, Garcia, and Angelina Cruz were introduced as the brand’s faces at the launch of the instax mini LiPlay, Fujifilm’s latest in the instax series.
Alcasid is the daughter of singer Ogie Alcasid and former Australian beauty queen Michelle Van Eimeren. She is making a name for herself and is considered one of the rising stars in the local music industry. Cruz is the eldest of actors Sunshine Cruz and Cesar Montano’s daughters. Her parents are also known for their musical background. Garcia is one of the alumni of local reality show “Pinoy Big Brother.”
As memory “hoarders,” the trio loves how instax films gives them a chance to have a tangible remembrance of the memories they made. physically treasure captured moments. The instant camera prints photos on the spot, with customizable frames to choose from.
Instax brand manager Geremy So said: “Despite being considered analog or ‘”old’” technology, the appeal of instax has always been with the younger generation,” said Geremy So, brand manager, instax.. “In today’s digital age, people are looking for something that they can hold on to, and they want it in a more convenient and quick way. Online photos may come and go, but prints make it last a lot longer and in a way, make it even more memorable. In this regard, we chose the girls because we felt that they represented what the millennials and Gen Z are all about: digital savvy but eager to make more tangible and lasting connections with each other.”
The fan favorite instax Mini 9 also gets a refreshed look through its new vibrant colors of clear pink, clear purple, and clear yellow. It is now available for The limited edition models retail for PHP 4,499 and include three color filters to add cool and funky effects to your instax prints.