Home Technology Mitsubishi dealers to roll out next-gen showrooms in the Philippines

Mitsubishi dealers to roll out next-gen showrooms in the Philippines

Mitsubishi next-gen showrooms
Seated (L-R): Eusebio Dy, president, SFM Sales Corporation; Benizon Tan, president, Motorplaza Inc.; Julia Menchavez, president, Fast Autoworld Philippines Corporation; Mutsuhiro Oshikiri, president, Mitsubishi Motors Philippines Corporation; Yoichiro Yatabe, corporate senior vice president, Mitsubishi Motors Corporation; Nereo Regollo Jr., executive vice president, Mindanao Integrated Commercial Enterprises; and Gilbert Dee Jr., president, Union Motor Corp. Standing (L-R): Alvin Dalida, first Vice President for sales and marketing, Mitsubishi Motors Corporation; Shohei Kubo, assistant division general manager, ASEAN Division B, Mitsubishi Motors Corporation; and Cecil Capacete, first vice president for sales and marketing, Mitsubishi Motors Corporation.

Mitsubishi Motors Philippines Corporation (MMPC) recently signed a Memorandum of Understanding with five dealers to roll out the brand’s next-gen showrooms called the Dendo Drive Station in the Philippines. The dealers are Union Motor Corporation, Fast Autoworld Philippines Corporation, Motorplaza Inc., SFM Sales Corporation, and Mindanao Integrated Corporation Enterprises Inc. Representatives from Mitsubishi Motor Corporation (MMC) were present to witness the signing.

The Dendo Drive Stations will feature a solar-powered system and vehicle to home equipment. This new system allows charging of electric vehicles (EVs) and Plug-in Hybrid EVs (PHEVs) back to the showrooms. MMC opened the first Dendo Drive Station in Tokyo back in 2016 and has since then opened 79 showrooms throughout Japan.

With MMC’s support, MMPC aims to open Dendo Drive Stations in 5 regions in the country and introduce the Outlander PHEV, the brand’s flagship PHEV SUV to the Philippines by the end of 2020. It also aims to promote a better understanding of EVs and PHEVs in the country and support the development of the automotive industry and the local economy.

Mitsubishi next-gen showrooms
(L-R): Eusebio Dy, president, SFM Sales Corporation; Shohei Kubo, assistant division gGeneral manager, ASEAN Division B, Mitsubishi Motors Corporation; Yoichiro Yatabe, corporate senior vice president, Mitsubishi Motors Corporation; Mutsuhiro Oshikiri, president, Mitsubishi Motors Philippines Corporation; Osamu Masuko, chairman of the board, Mitsubishi Motors Corporation; Gilbert Dee Jr., president, Union Motor Corp.; Julia Menchavez, president, Fast Autoworld Philippines Corporation; Nereo Regollo Jr., executive vice president, Mindanao Integrated Commercial Enterprises; and Benizon Tan, president, Motorplaza Inc.

“Similar to Japan, the Philippines is a country that often experiences many natural disasters,” said Osamu Masuko, MMC’s chairman of the board. “ I believe with the technology of the Dendo Drive Station, communities will be provided with a dependable self-sustaining power source that does not only generate efficient energy supply but also serves as a reliable electrical source during emergency power shortage.”