Set to bring a new wave of energy to the brand and its consumer interactions, Acer has announced the the launch of “Acer Day” to be held on August 3, 2017.
Acer day, the brand’s first transnational and largest annual brand day event will bring together 14 countries: China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Taiwan, Thailand, Australia, New Zealand, and Vietnam, for a day of fun-filled interactions.
The said date, shared Andrew Hou, President of the Pan Asia Pacific Region, was carefully thought of, and serves a special purpose. Hou shared that “eight-third” (Aug 3rd) sounds similar to enunciation of “Acer”. In the spirit of tradition, August 3 will now be Acer’s brand day starting this year. Annually, it will be Acer’s day of introduction for new brand activities and events.
This year, Acer day will have the theme “Be cool everyday”, as inspired by its AeroBlade™ 3D fan. Equipped with the world’s thinnest fan blade, Acer’s AeroBlade™ technology is able to provide instant cooling, advance aerodynamics, and exceptional airflow performance.
Boosting Acer’s Online Presence
In order to give its consumers a sneak peak of “Acer Day” and its upcoming activities, the brand launched an official website that kicked off last July 21. Since then, consumers can log in with their social media accounts and participate in fun-filled games and challenges to earn “Cool Points” that can be exchanged for raffle tickets. In turn, those raffle tickets can land participants a chance to win Swift Series laptops, Predator laptops, and more. As an additional bonus, Acer also shared that more is to come, especially during the actual Acer day.
For more information on Acer’s event, kindly visit www.acer-day.com/ph and Acer’s Philippines Facebook Page at www.facebook.com/AcerPH.