PLDT vice president and head of HOME Broadband Gary Dujali (second-from left) receives #1 Marketing Head and #1 Advertiser of the Year trophies from (L-R): adobo Magazine vice president and chief operating officer Janelle Squires, adobo Magazine editor-in-chief Angel Guerrero, and adobo Awards Night host Daniel Darwin.
At the recently concluded adobo Awards 2014, PLDT HOME DSL was hailed as the Advertiser of the Year for its Anna Banana campaign.
The campaign, which was launched in 2012, strongly communicated the message, “limitless sharing with a family-sized connection.” The on Screen-Age love story, features Derek S. Lorenzo, whose heart got broken by his crush Anna, despite his efforts of winning her over with his YouTube video. Strong family connections came into play when Derek’s mom, dad, and sister decided to make him feel better by finding him a new “Anna”. This, then, led to a nationwide search, in which teenage girls submitted audition videos until a new girl named Aria was found.
The Anna Banana, campaign won four awards (two Gold, one Silver, and one Bronze) in the prestigious Cannes Lions 2013 in France, and local recognition from UA&P Tambuli Awards, and the IABC Philippine Quill Awards.
One of the minds behind this brilliant campaign is PLDT vice president and head of HOME Broadband Gary Dujali, who also won big in the adobo Awards night with his title Marketing Head of the Year. Dujali was also behind this year’s successful campaigns, Ask Diego for PLDT HOME DSL and the Totes Amaze girls Debbie and Chloe for PLDT TVolution.
“It’s a true honor to be given these awards considering all the strong marketing campaigns that came out this year,” Dujali shared during the adobo Awards night in Palladium, New World Hotel. “Being recognized by top-caliber advertising organizations like adobo just motivates us to push our creativity to even greater heights and continue to strike home with our audience through our brand.”
To learn more about the award-winning PLDT HOME DSL and its limitless, family-sized connection, visit www.pldthome.com