According to the 2019 Kantar Philippines Ink Tank Printer Reliability study, Epson was hailed as the most reliable brand in the ink tank category among dealers in the Philippines.
Decision-makers and influencers from multi-brand dealers across the country were the respondents of the study, which measured the performance of each ink tank printer brands in terms of their reliability and performance. Garnering a reliability rating of 89%, Epson grabbed the first spot from three other competitors. The research also revealed that respondents have strong satisfaction and preference for Epson over other printer brands.
The respondents said that Epson’s innovative ink tank printer line EcoTank “has exceptional print quality, durability, and excellent after-sales support,” which drive their preference for the brand. The research results from Kantar prove the brand’s capability of answering the growing printing demands at home or in the office and reassure customers in buying Epson products.
“The EcoTank printers were developed with a streamlined design in a more compact size which makes it perfect for SMEs and the home office segment,” said Eduardo Bonoan, general manager for marketing, Epson Philippines. “The EcoTank printers can offer a better alternative to laser printers with the immense advantage it brings in terms of lowering overall total cost of ownership, savings in energy consumption and improved impact to the environment.”
A 2018 IDC Quarterly Trackers report also showed that Epson has maintained its overall dominance in the Philippine inkjet printer market for four straight years with a strong 54% share in 2018. 1 out of 2 inkjet printers sold in the Philippines is an Epson printer.
Visit the link to know more about the Epson EcoTank.