I remember the very first time I saw a Toms shoe. It was a few years back, I thought it was the most basic and brilliant design I’ve seen – but the brilliance behind it was not how the shoe was designed – but their way of giving back to the needy. This might be the secret behind the success of the brand – one for one. One pair of shoes bought equals to another pair for the deprived.
Blake Mycoskie, an American traveler and entrepreneur saw children without shoes in Argentina. Inspired, he started a revolutionary business premise: with every pair purchased, another pair will be given to a child in need. I didn’t believe the objective at first, but I saw a documentary of how they give out thousands of shoes to these kids. They’ve already given more than a million pairs around the world and still counting. It’s an advocacy and we joined toms Philippines for a greater movement of walking around without shoes.
Hundreds of people joined “Walk without shoes” at the Trinoma open parks Tuesday, to experience having to live without shoes and to raise awareness of the impact a pair of shoes can have on a child’s life.
Be a part of this great cause, visit www.nothingbuth2o.com.ph, www.toms.com, www.onedaywithoutshoes.com, and www.facebook.com/TOMSphilippines