Bigo Live, the international livestreaming app, recently concluded its exciting mid-year gala, themed “Modern Masquerade,” held at the exclusive Xylo at The Palace in BGC, Taguig, last August 16, 2024. The Bigo Live Mid-Year Gala is a half yearly celebration of the best and brightest that livestreaming has to offer. It is also an opportunity for fans and favorites to gather and mingle in an otherwise digital world.
The event saw approximately 300 livestreamers attending the in-person party and 15,654 online. These included the winners of the PUGC Outstanding Contribution and PUGC Agencies and Families Award, as well as agency, families, and hosts awards. These individuals were highlighted for being the best in their category and for their impressive contributions to the livestreaming community.
The Filipino community is an international one, and the Mid-Year Gala was viewed from countries in the USA, Middle East, and Asia. They banded together to celebrate the talented hosts and joined in the vote to pick the special winners for “Best Dressed,” “Family of the Night,” and “Most Impactful Icon of the Night.” The event was hosted by in-house Bigo Live celebrities Jannine Cartagena (bigo id:ninjajannine) and Nicole Cando (bigo id: simplynicole2021).
“2.5 years has been an amazing journey for me because while I’m doing BIGO, I’m also studying. And I’m very proud that for the first one year and a half years of me doing BIGO, it financed my education. I’m very proud to say I just graduated marketing management as a Magna cum laude. So imagine, I used to go live at night, graveyard shift and go to school the next day without any sleep. However it was all worthwhile, you don’t just work at BIGO, you also get to mingle with other people. They motivate you, they give you strength. Sometimes, kahit pagod ka na, may nanunood sayo, there’s always someone watching,” said winner Jannah Bocatiya (bigo id: jfaye)
Bigo Live recently concluded “Bigo Voice,” the Philippines’ inaugural hybrid talent competition, which celebrated multiple vocal powerhouses that can be appreciated in-app and culminated in an offline event held in June this year. In January 2025, Bigo Live will host its annual awards gala in Dubai; this will be the first time that the Bigo Awards Gala will be held in the Middle East.