As people adopt new habits apt for the changing times, businesses are also compelled to innovate and deliver new ways for everyone to experience the activities they have always enjoyed. One of these is recapturing the essence and joy of watching a film inside the halls of a cinema.
While movie theaters still have yet to open, SM Cinema gives its patrons the perfect opportunity to see upcoming films through its newest out-of-home entertainment experience, the SM Cinema Drive-in: Movies at Sundown.
A throwback to the good old days of drive-in theaters, SM Cinema relives this experience for a new generation to enjoy, bringing them a fresh avenue for a #SafeAndFunMovieWatching crusade from the comfort of their cars.
Opening at SM City Pampanga Amphitheater, SM Cinema’s “Movies at Sundown” allows guests to watch movies on the big screen while observing social distancing rules set by the Inter-Agency Task Force (IATF).
The “SM Cinema Drive-in: Movies at Sundown” experience
A first in the Philippines, SM Cinema’s drive-in theater takes Filipino viewers to a new horizon of movie-watching.
Guests will be assigned their own parking spots to be guided by traffic marshalls. Once settled, spectators can see the film of their choice on a 20m x 8m screen raised 3-feet above the ground, and will be asked to tune in to a specific frequency on their car’s FM radio to broadcast the audio straight into their vehicles.
In the coming weeks, schedules will be every Thursday to Sundays at 6:45PM. And what’s a drive-in cinema without movie snacks? The ticket price of only PHP 400 per person gives viewers the chance to relish a new cinematic experience paired with free regular popcorn, bottled water, and beef franks from SnackTime.
#SafeAndFunMovieWatching for Filipinos
Optimizing the best view for all guests, two persons can be inside the car and a maximum of four guests will be allowed. Attendees must also be between 21 to 59 years old, pursuant to the safety guidelines set by the IATF. For added safety, viewers will also be asked to stay inside their vehicles with their masks on and practice social distancing all throughout the duration of the movie.