PH’s 1st Stevia grower-manufacturer bullish on financial outlook despite the pandemic

    LifestyleFoodPH’s 1st Stevia grower-manufacturer bullish on financial outlook despite the pandemic

    Glorious, the first Stevia company in the Philippines, is positive on its outlook despite almost 2-years into the pandemic. As more people turn to healthier alternatives, sales of stevia products continue to grow. 

    According to agribusiness finance giant Rabobank, Stevia’s sales are expected to hit USD 700 million worldwide in the next few years.

    Consumers in the Philippines can now get their calorie-free sugar needs from natural alternatives. Before, stevia was restricted to the health food market without any FDA approval. Recently, it is being widely used as a natural substitute for artificial sweeteners in many products. 

    “Stevia has been touted as a safe and healthy sugar substitute with proven health benefits. It can sweeten foods, and it has several health benefits, including decreased calorie intake, lower blood sugar levels, and less risk of cavities,” said Maura De Leon, the woman behind Glorious. 

    While it has zero calories, stevia is 200 times sweeter than refined sugar and does not affect blood sugar. It is a popular option for people looking to lose weight and also want to reduce their sugar intake. 

    Stevia is an herb that has been grown in tropical climates for centuries. It is a small bushy plant that belongs to the sunflower family and grows in Paraguay and Brazil, but it can be quickly grown elsewhere. For centuries, the people of Paraguay have added this to their food as a sweetener, and countries like Korea, Brazil, China, Japan, and South America have long used stevia.

    Stevia products such as teas, juices, healthy coffees, chocolate beverages and natural sweeteners, manufactured by Glorious, are approved safe by the Food and Drug Association (FDA) even for people who have diabetes. 

    “Stevia is much sweeter than sugar, so you don’t have to add much. It’s good to note that the Philippines is also catching up on the use of this natural sweetener in various food preparations,” added De Leon.

    This natural sweetener is taken from the leaves of a bushy shrub that can be purchased at garden centers for home growing. The plant, Stevia rebaudiana, has 150 species known to have originated from North and South America. Currently, it is produced in many countries, with China as the number one exporter of stevia products.

    People who have diabetes can benefit from Stevia. Using the pure extract from this natural sweetener can help maintain normal blood sugar levels and should be used in moderation. It can also help cut down added sugar consumption, which can be beneficial for children. High sugar intake in children could lead to heart disease due to reconstructing triglyceride and cholesterol levels, contributing to children’s weight gain. Substituting added sugar for stevia can minimize these risks. At the same time, moderate consumption of foods with stevia and other sweeteners can prevent adverse side effects and promote overall health.

    What’s even better is that you can add Stevia to make healthy desserts that are diabetic and keto-friendly. This is great for people who have a sweet tooth but can’t indulge because of health restrictions.

    Incidentally, all Glorious Blend beverages— from the 3-in-1, 5-in-1, 7-in-1 mixes, use Stevia which has no calories, no carbohydrates, and zero glycemic index. All of their instant drinks will keep you alert and energized throughout the day. 

    For more information about Glorious, check out

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