Michelin has just made its latest generation tire Primacy 4 available in the Philippines.
Part of the leading tire brand’s Primacy range, the Primacy 4 introduces the concept ‘Safe When New, Safe When Worn’. The tires guarantee lasting safety and excellent performance in both new and worn states, throughout its entire life cycle.
Michael Nunag, chief representative of Michelin Philippines shared: “A tire’s grip and braking performance–especially on wet roads–is critical to road safety in our country. Filipino consumers today choose their tires based on their characteristics when they are new. But what happens to grip and braking performance after 50,000 kilometers, or after a few years of use? In the tire industry performance tests are typically conducted on new products. Michelin is a step ahead. We want to demonstrate that our performance is maintained with mileage and time.”
Michelin commissioned TÜV Rheinland Thailand Limited to test new and worn Primacy 4 tires on wet roads, as well as new and worn tires of other premium brands. The results revealed: on wet roads, Michelin Primacy 4 tires brake 2.5 meters shorter when new, and 5.1 meters shorter when worn, vis-a-vis other premium tire brands. Worn Primacy 4 tires were also recorded to brake 1.8 meters shorter than brand new tires of some other premium brands.
A design three years in the making, Michelin Primacy 4 comes with two innovative technologies that allows it unmatched grip. It features the brand’s EverGrip Technology which has a new sculpture that provides increased water evacuation space by 50-percent for wet grip as the tire wears with usage. The technology also includes a new-generation rubber compound, which–by bonding rubber and silica more strongly and evenly together–provides uniform energy dissipation upon contact with the road, resulting in better grip on wet roads.
Meanwhile, 2nd-Generation Silent Rib Technology features inter-locking bands that minimize the deformation of tread blocks as the tire is rolling. This reduces air pumping sound for a more silent ride, as well as provide better shock absorption in response to road obstacles for a more comfortable ride.
“The new Michelin Primacy 4 addresses two major pain points of consumers in our country: safety journey after journey, due to unfavorable road conditions and rain-related accidents; and on comfort, due to challenging road and traffic conditions,” Nunag added. “Sustainability of our products is Michelin’s key corporate strategy. Instead of producing tires that are easily depleted, we strive to provide tires that provide safety and true value to consumers, while respecting the environment, throughout its full life cycle.”
The new Michelin Primacy 4 is available in 64 sizes, from 15- to 18-inch diameter. Michelin Primacy 4 is available at ‘TYREPLUS’ and Michelin’s authorized dealers across the nation.
For more information, visit www.michelin.com.ph