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    Mega Prime Foods takes a bold step into the global market with Dubai Launch

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    Mega Prime Foods takes a bold step into the global market with Dubai Launch

    Mega Prime Foods Inc. (MPFI) is strengthening its global footprint with a strategic expansion into Dubai, introducing its leading product categories—including Mega Sardines, Mega Mackerel, Mega Squid, Mega Prime Corn & Mushroom, and Mega Prime Nata—to the Middle Eastern market.

    Mega Prime Foods
    Mega Prime Foods Inc. continues to bring world-class quality to international markets. With a commitment to excellence and innovation, the team remains dedicated to delivering high-quality products to Filipino communities worldwide.

    As part of this exciting move, MPFI participated in Gulfood 2025 at the Dubai World Trade Center (DWTC) in Dubai, United Arab Emirates (UAE), one of the world’s largest food and beverage exhibitions, alongside the export sales and marketing teams, providing a platform to showcase Mega Sardines’ fresh-catch quality, Mega Mackerel’s rich and flavorful taste, Mega Squid’s quality seafood offering, Mega Prime Corn & Mushroom’s kitchen convenience, and Mega Prime Nata’s refreshing versatility. These products were introduced not only to Filipinos in the UAE but also to Dubai’s diverse, multicultural community, reinforcing the company’s vision: “To bring pride to Filipinos by providing world-class brands that uplift people’s lives.”

    MPFI also took part in Barrio Fiesta Dubai and Mega Prime Foods at Kooya Filipino Eatery, where key Filipino influencers in Dubai — such as Love, Josie, Bengs Hyu, Pinay Indian Accent, and Kai Torreflores — joined the celebrations, expanding the brand’s presence in the region.

    Marvin Tiu Lim, chief growth and development officer of Mega Prime Foods Inc, shares the company’s legacy, vision, and exciting plans for global growth, strengthening its presence in the international market.

    Strengthening its foothold in the UAE market, MPFI has partnered with Baqer Mohebi Enterprises to make its products widely available in Baqer Mohebi Supermarkets across key locations in Dubai.

    “Our entry into Dubai is a milestone that reflects our commitment to delivering high-quality Filipino flavors to the global stage,” said Michelle Tiu Lim-Chan, president and CEO of Mega Prime Foods. “We are excited to connect with international partners and expand our reach, ensuring Mega Prime Foods remains a trusted name in households worldwide.”

    Albet R. Buddahim, VP and head of Marketing, highlights Mega Prime Foods Inc.’s history and international growth, reinforcing its commitment to quality and innovation.

    This expansion marks a proud step forward in MPFI’s journey to bring authentic Filipino flavors to the world, uplifting Filipino heritage and solidifying its position as a global food player.

    Strengthening MPFI’s Global Presence

    This expansion comes at a pivotal time as MPFI celebrates its 50th anniversary, marking five decades of excellence and innovation in food manufacturing. Establishing a stronger foothold in the UAE is a significant step in the company’s mission to make Filipino products a recognized staple worldwide.

    Dubai presents an ideal opportunity for MPFI’s international growth: (1) As a leading culinary hub in the Middle East, it attracts top chefs, restaurateurs, and food innovators from around the world. (2) Its diverse and multicultural population fuels a strong demand for international flavors, including Filipino cuisine. (3) With a well-developed food industry and status as a global trade center, Dubai serves as the perfect launchpad for MPFI’s high-quality products.

    Mega Prime Foods
    With Baqer Mohebi Enterprises as its trusted partner, Mega Prime Foods Inc. strengthens its commitment to providing high-quality, fresh products by bringing Mega Sardines, Mega Mackerel, Mega Tuna, Mega Squid, and Mega Prime Quality products to the region.

    Beyond its large Filipino community, Dubai allows MPFI to introduce authentic Filipino flavors to a broader international audience, positioning Filipino cuisine alongside the world’s most celebrated food cultures.

    Committed to Global Growth

    MPFI’s entry into Dubai is part of its broader international strategy, reinforcing its dedication to food excellence, innovation, and authenticity. As it expands beyond borders, the company remains committed to upholding the quality and heritage that have made Mega a household name for generations.

    For more information, visit megaprimefoods.com.ph or shop at its official stores in Shopee,  Lazada and Tiktok Shop.

    AdSpark and Payless transform shopper engagement with Payless Bigatin promo

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    AdSpark and Payless transform shopper engagement with Payless Bigatin promo

    AdSpark and Payless recently introduced a tech-driven approach to shopper engagement through the Payless Bigatin Promo, leveraging digital solutions to create a more interactive and rewarding experience for consumers. 

    Powered by SparkTech and SparkRewards, the promo streamlined participation and prize disbursement while providing Payless with valuable customer behavior insights to enhance future activities.

    By enabling brands to collect and analyze real-time consumer data, SparkTech provides businesses with the tools to tailor their marketing strategies for greater impact and relevance.

    “We are pleased to partner with Payless on this project, which showed how strategic mechanics can drive sales and build brand affinity, reinforcing AdSpark’s role as a key enabler of digital solutions,” said JL Erestain, AdSpark COO.

    RJ Sumilang, director of growth of AdSpark, said: “We always strive to bring added value to our clients. Working with AdSpark allowed Payless to offer a more convenient way for consumers to enjoy their product while strengthening the connection with them.”

    “This partnership with AdSpark has truly elevated how we engage with our customers. The seamless execution of the Payless Bigatin Promo not only enhanced consumer participation but also provided us with invaluable insights on how we could better serve our market. We are delighted with the results and look forward to more innovative collaborations with AdSpark,” said Raymond Kalaw, group product manager, Payless.

    The Payless Bigatin Promo introduced a frictionless entry mechanism powered by SparkTech, where consumers simply scanned QR codes on promotional materials to participate. 

    Incorporating a tiered rewards structure through SparkRewards, the promo ensured instant validation and reward disbursement that gave customers more opportunities to win major prizes based on their spending level.  

    Prizes included exclusive tickets to the highly anticipated Grand BINIverse Concert with soundcheck access, as well as substantial cash rewards of PHP100,000. 

    With a minimum purchase requirement of just PHP10, the promo was made accessible to a broad audience, ensuring inclusivity while maximizing reach. 

    The campaign showcased the impact of AdSpark in unlocking new opportunities for engagement, customer retention, and business growth.

    AdSpark, a portfolio company of Globe’s 917Ventures under Brave Connective Holdings Inc., is a leading adtech and data-powered agency revolutionizing advertising in the Philippines through digital innovations and technology.

    To learn more about AdSpark, visit https://www.adspark.ph/ or get in touch with the business development team via [email protected].  

    Honda Certified Plus Program: quality assurance for pre-owned Hondas

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    Honda Certified Plus Program: quality assurance for pre-owned Hondas

    Are you planning to upgrade and get the best value out of a used Honda vehicle? Existing Honda vehicle owners are in luck. Honda Cars Philippines, Inc. (HCPI) recently launched the Honda Certified Plus Program, a car certification program that will give customers looking to sell their Honda vehicle the opportunity to get the most value out of it.

    By having their Honda vehicle certified, customers can benefit from a 288-point quality inspection, repairs carried out by Honda Skilled Technicians using 100% genuine Honda parts and lubricants, the issuance of a Quality Certification, and the opportunity to list their Honda certified vehicle on the soon-to-be-launched Honda Pre-owned Vehicle website.

    CERTIFICATION PROCESS

    Honda Certified Plus

    The certification process can be accomplished in four (4) steps: Pre-qualification, Inspection, Rectification and Certification.

    All customers looking to sell their Honda vehicles (with a maximum age of 10 years or a total mileage of 100,000 km), regardless of irregular or missed service visits, may take advantage of the pre-qualifying assessment. After the inspection, HCPI-trained qualified QCI technicians will provide the inspection results and discuss service recommendations. Once the repairs are completed, the authorized dealer will update the assessment results and certify the vehicle as a Honda certified vehicle. 

    TYPES OF CERTIFICATES

    There are two (2) types of certifications, depending on the vehicle’s condition:

    Certification TypeService Visit Actual ConditionAgeMileageRating Level
    With irregular or no Preventive Maintenance visitsUp to 5 yearsUp to 50,000km★★★★Rating
    A red and black text AI-generated content may be incorrect.More than 5 years, up to 10 yearsMore than 50,000km, up to 100,000km★★★Rating

    PILOT DEALERSHIPS

    The Honda Certified Plus Program is available at these participating pilot dealerships:

    • Honda Cars Makati
    • Honda Cars Alabang
    • Honda Cars Quezon City
    • Honda Cars Marcos Highway
    • Honda Cars Fairview
    • Honda Cars Batangas

    By establishing the Honda Certified Plus Program, HCPI aims to help existing customers get the best price from selling their Honda vehicle. At the same time, HCPI ensures that the pre-owned car buyers experience the joy of buying a safe and roadworthy vehicle.

    Get the best value for a Honda vehicle by getting certified now. Experience award-winning service firsthand by locating the dealer nearest you through the Dealer Locator and view HCPI’s latest technologies and model lineup at the Virtual Showroom.

    JMAP | LSPU – SPCC’s “ VOICE OF SUCCESS: Empowering your marketing journey through alumni stories” webinar inspires future marketers

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    JMAP | LSPU – SPCC’s “ VOICE OF SUCCESS: Empowering your marketing journey through alumni stories” webinar inspires future marketers

    The Junior Marketing Association of the Philippines of Laguna State Polytechnic University – San Pablo City Campus (JMAP | LSPU – SPCC) successfully held its 1st annual webinar, “Voice of Success: Empowering Your Marketing Journey through Alumni Stories,” on Saturday, March 22, 2025, from 1:00 PM to 5:00 PM. Livestreamed via Zoom and Facebook at JMAP LSPU – SPCC, the event united Marketing Management students from all LSPU campuses—San Pablo City, Sta. Cruz, Los Baños, and Siniloan—to gain insights into the realities of the marketing industry and the transition from student life to professional success.

    This webinar featured two accomplished speakers, Ms. Fairee Diola, an account manager for Brand Communications at Storyscope Strategic Communications Group, and Ms. Gigi Robles, a Trade and Brand Marketing Supervisor at a Health & Beauty Retail Company. Ms. Diola shared how marketing presents limitless opportunities, especially for students who are still uncertain about their career paths. She emphasized that “Marketing isn’t just about branding or campaigns—it’s about purpose,” encouraging students to embrace their vision and creativity. She also reminded them that challenges are part of the journey, saying, “Pause if you need to,” underscoring the importance of balance and self-care. Meanwhile, Ms. Robles focused on the power of student leadership and how the values developed in school transcend into the corporate world. She highlighted the importance of teamwork, stating, “Papunta na kayo, halika, samahan ko kayo,” to emphasize that marketing is not just about competition but about uplifting and amplifying voices together. She also shared how personal branding plays a crucial role in career growth, saying, “Your personal brand is your career currency.”

    Throughout the event, the speakers highlighted that marketing is a fast-paced, ever-evolving industry that requires adaptability and continuous learning. They encouraged students to embrace the mindset of “Be delulu, but be so for real,” meaning that while dreaming big is essential, staying grounded in reality is just as important. Marketing is not a race but a craft of storytelling, where success comes from seizing opportunities, building connections, and staying resilient.

    The 1st annual webinar of JMAP | LSPU – SPCC was a resounding success, leaving students inspired and equipped with valuable insights to navigate their future careers. This event marks just the beginning of more initiatives aimed at empowering future marketers and shaping the next generation of industry leaders.

    ASUS partners with VST-ECS to launch AI NUC and AI servers

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    ASUS partners with VST-ECS to launch AI NUC and AI servers

    ASUS recently announced their partnership with VST-ECS Phils., Inc., and launched their new ASUS NUC AI and AI server lineup.

    Partnership with VST-ECS Phils., Inc.

    VST-ECS Phils., Inc. is a leading ICT distributor in the Philippines, providing a wide range of innovative technology products and solutions to businesses and individuals. Adding the new ASUS NUC product lineup and servers, VST-ECS Phils will be distributing both products from ASUS together with their Expert Wifi routers.

    ASUS NUC 15 Pro – Best Compact Choice for the AI-Driven Future

    The ASUS NUC 15 Pro—where intelligent design meets unparalleled performance. Its compact form factor is engineered for versatility, making it ideal for a variety of development scenarios, from AI model training to data visualization.

    AI-Enabled Mini PC Powered by Intel® Core™ Ultra processors (Series 2). Designed as the best compact choice for the AI-driven future. The ASUS NUC 15 Pro is a compact, high-performance mini PC designed for content creators, gamers, and professionals.

    ASUS NUC 14 Essential – Efficient Performance. Smart Savings.

    ASUS NUC 14 Essential is the next-generation mini PC that takes performance, portability, and versatility to greater heights. Powered by the latest energy-efficient Intel® Core™ N-series processors and equipped with diverse connectivity options, this sleek, compact device is built to boost productivity and makes light work of diverse applications. 


    ASUS NUC 15 Performance – Power Ahead. Maximize Efficiency

    The NUC 15 Performance, powered by Intel® Core™ Ultra 9/7 processors and Next Gen NVIDIA® graphics, delivers exceptional performance for business tasks. Its sleek 3L design ensures easy upgrades, advanced heat management, and reliable multitasking, while customizable ARGB lighting and Intel® Killer™ Wi-Fi 7 reflect your unique style.

    ASUS Servers

    ASUS announced its server lineup that will be offered here in the Philippines thru VST-ECS Phils., Inc. Some of the server models include the ASUS AI POD, XA, ESC RS Series and VS320D-RS12 Storage Servers

    ASUS also introduced its AI Server solution that meets varied AI workload demands.

    Availability & Pricing

    ASUS NUC 14 Essential, ASUS NUC 15 Pro, ASUS NUC 15 Performance are available in the Philippines thru VST-ECS Phils., Inc and its partner dealers.

    Honda Cars PH awards top-performing dealers

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    Honda Cars PH awards top-performing dealers

    Honda Cars Philippines, Inc. (HCPI) recognized the top-performing dealers and associates during the 2025 Dealer Conference, which was held last February 17, 2025, in Okada Manila, Parañaque City. HCPI gathers all dealers annually to award various members of the Honda network who greatly contributed and excelled in sales and after-sales operations each year. The event is also an avenue for HCPI to prepare the dealers for the year ahead, boosting the drive and motivation of both sales and aftersales associates to perform their roles and responsibilities to their best.

    HCPI awarded Honda Cars Batangas as the 2024 Dealer of the Year, successfully reclaiming the number one spot, which they first won back in 2022. Honda Cars Alabang and Honda Cars Shaw, both managed by the Ayala group, took second and third place, respectively.

    Aside from the Dealer of the Year awards, HCPI also gave recognition to the dealers and associates with the following sales and aftersales awards:

    Sales Achiever Award

    RankMetro ManilaProvincial
    1stHonda Cars AlabangHonda Cars Pampanga
    2ndHonda Cars Batangas
    3rdHonda Cars Mandaue

    Volume Seller Award

    RankMetro ManilaProvincial
    1stHonda Cars Marcos HighwayHonda Cars Cainta
    2ndHonda Cars AlabangHonda Cars Pampanga
    3rdHonda Cars FairviewHonda Cars Batangas

    Most Improved Dealer

    Honda Cars
    RankMetro ManilaProvincial
    1stHonda Cars ShawHonda Cars Cainta

    Best in Sales Satisfaction Performance

    RankMetro ManilaProvincial
    1stHonda Cars ShawHonda Cars Batangas
    Honda Cars Angeles-Clark
    2ndHonda Cars ManilaHonda Cars Mandaue
    3rdHonda Cars Quezon CityHonda Cars Iloilo

    Service Intake Achievers

    RankMetro ManilaProvincial
    1stHonda Cars FairviewHonda Cars Angeles-Clark
    2ndHonda Cars PasigHonda Cars Cainta
    3rdHonda Cars ShawHonda Cars Dasmariñas

    Best in Service Satisfaction Performance

    RankOverall
    1stHonda Cars Angeles-Clark
    2ndHonda Cars Fairview
    3rdHonda Cars Shaw

    Top Safety Advocates

    RankOverall
    1stHonda Cars Cainta
    2ndHonda Cars Marcos Highway
    3rdHonda Cars Fairview

    Best in Aftersales Operations

    RankOverall
    1stHonda Cars Batangas
    2ndHonda Cars Alabang
    3rdHonda Cars Angeles-Clark

    Recognizing the efforts and valuable contributions of the dealers and associates, HCPI president Rie Miyake, encouraged the dealer network to emerge stronger and be ready for the year ahead, saying, “We see a landscape of opportunity, made possible by the challenges we faced together last year. This year, let us leverage that strength to break barriers, challenge the norm, and push beyond limitations. Let’s turn our shared experiences, both the triumphs and the trials, into the foundation for our greatest success yet. Together, we go beyond boundaries and transcend the conventional. Together, we redefine what’s possible. Together, we drive Honda to even greater heights.”

    Experience award-winning service firsthand by locating the dealer nearest you through the Dealer Locator. Book a service appointment online via the Service Online Booking section, and view HCPI’s latest technologies and vehicle lineup at the Virtual Showroom.

    NMAX Tech Max First Access: Introducing next-level innovation and precision

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    NMAX Tech Max First Access: Introducing next-level innovation and precision

    Yamaha Motor Philippines took command to the next level with the official launch of the all-new NMAX Tech MAX at ArcoVia City. A special ceremony was held to commemorate the turnover of the first 155 Philippine-manufactured units, marking Yamaha’s commitment to precision and innovation.

    Nmax Tech Max

    The NMAX Tech MAX, a symbol of power, precision, and control, stood proudly at the heart of ArcoVia City at the Arco de Emperador. Its commanding presence was complemented by an electrifying performance of DJ Marxx and Alwyn, and the Manila Symphony Orchestra as they join forces to create an unforgettable atmosphere. An astonishing drone show was showcased, with the Manila Symphony Ochestra taking full control of the rhythm along with the visual displays.

    Following the announcement of exclusive advance access to the 155 NMAX Tech MAX units on March 6, 2025, customers who had made their purchase were finally able to get an up-close look at their brand-new motorcycles. 

    In addition to taking home their purchased units, the owners were honored with a special ceremony, where a unique badge was installed on their NMAX Tech MAX, signifying their pride and distinction as the first to own these Philippine-manufactured models. The turnover ceremony concluded with the owners proudly riding their new motorcycles, ready to take command and stay in control through every ride.

    Yamaha Motor Philippines continues to empower innovation and precision by delivering premium and excellent products for its customers. The new NMAX Tech MAX is a testament to this unwavering commitment, with its advanced features and superior engineered performance. Packed with the perfect balance of power, comfort, and technology, it provides an unmatched experience that enables you to take control and stay ahead with every ride.

    Master the art of control with the all-new NMAX Tech MAX now available in the YZone, Revzones, and 3S stores nationwide. Get yours in Dark Magma and Black, with an SRP of PHP175,900. 

    Stay updated by following Yamaha on socials: 

    Epson PH and Haribon join forces for coastal cleanup at Las Piñas-Parañaque Wetland Park

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    Epson PH and Haribon join forces for coastal cleanup at Las Piñas-Parañaque Wetland Park

    Epson Philippines, in collaboration with the Haribon Foundation, recently conducted a coastal cleanup at the Las Piñas-Parañaque Wetland Park (LPPWP), reaffirming its commitment to sustainability and environmental preservation.

    “At Epson, sustainability is more than just a corporate goal, it’s a responsibility we take seriously,” said Masako Kusama, president and director of Epson Philippines. “This cleanup initiative reflects our dedication to protecting the environment and inspiring others to take action for a better future.”

    The coastal cleanup focused on addressing pollution in Las Piñas-Parañaque Wetland Park, a 175-hectare protected area that serves as one of the last mangrove refuges in Manila Bay. The park is home to over 54 bird species, both native and migratory, and plays a vital role in maintaining biodiversity in the region. However, waste accumulation threatens this delicate ecosystem, making conservation efforts critical. 

    Volunteers from Epson and Haribon worked together to collect 133 sacks of waste, weighing a total of 697 kilograms. Among the debris removed were Styrofoam (42 sacks, 82 kg), glass and metal (5 sacks, 50kg), PET bottles (41 sacks, 123kg), rubber materials (19 sacks, 228kg), cloth waste (6 sacks, 72kg), and soft plastics (20 sacks, 140kg). This effort not only reduced pollutants but also underscored the urgent need for sustained action to protect natural habitats.

    • Participants remove debris and sort waste to help restore the wetland park’s habitat for native and migratory birds.
    • Participants remove debris and sort waste to help restore the wetland park’s habitat for native and migratory birds.

    Collaborating for Change

    The Haribon Foundation, one of the Philippines’ leading environmental organizations, has long been dedicated to conserving biodiversity and promoting sustainable practices. Known for its expertise in habitat restoration and community engagement, Haribon actively partners with companies and institutions to address pressing ecological challenges. For this coastal cleanup, Haribon provided technical guidance, clean-up materials, and site management support, ensuring the activity was both impactful and safe for volunteers.

    As part of its Human Resources plans for 2025, Epson sought to organize an employee engagement activity aligned with its sustainability initiatives. The partnership with Haribon was a natural fit, given their shared vision of preserving critical ecosystems and fostering environmental awareness.

    “We specifically wanted a coastal cleanup because it directly addresses one of the most visible and urgent environmental issues today,” Kusama explained. “Partnering with Haribon allowed us to make a meaningful impact—not only by preserving the wetland park but also by encouraging our employees to actively participate in sustainable practices.”

    Sustainability at Epson’s Core

    The Las Piñas-Parañaque Wetland Park holds immense ecological significance as among the last remaining mangrove refuge in Manila Bay. It serves as a sanctuary for migratory birds traveling south during the winter months and provides essential ecosystem services such as flood mitigation and carbon sequestration. Epson’s involvement demonstrates its commitment to safeguarding these critical functions while raising awareness about the importance of long-term conservation efforts.

    This coastal cleanup is one of many initiatives Epson has undertaken to promote sustainability and reduce its ecological footprint. By engaging employees in hands-on activities like this, the company continues to demonstrate its dedication to creating positive change and enriching communities. Epson’s broader sustainability programs include reducing waste, conserving energy, and innovating eco-friendly technologies—all aimed at minimizing environmental impact.

    “This event is proof that small actions can lead to big results,” Kusama added. “We hope it inspires our employees and partners to take steps—big or small—in preserving our country’s natural resources and protecting our planet for generations to come. Sustainability is not just something we strive for as a company; it’s something we want to instill in every individual who shares our vision for a better world.”

    For more information about Epson’s sustainability programs, visit www.epson.com.ph.

    LinkedIn and DepEd join hands to upskill over 200,000 teachers and prepare job-ready graduates

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    LinkedIn and DepEd join hands to upskill over 200,000 teachers and prepare job-ready graduates

    LinkedIn, the world’s largest professional network, has formed a strategic partnership with the Department of Education (DepEd) in the Philippines to address the nation’s educational and workforce challenges. This partnership aims to provide over 200,000 public school teachers with scaled access to LinkedIn Learning courses, mapped to the Philippines Professional Standards for Educators. This initiative will help teachers develop critical competencies in areas including creative thinking, data analytics, and digital skills as the country undergoes rapid digitalization accelerated by AI. This will empower teachers to stay relevant, become more productive and efficient in daily tasks, and deliver a higher quality of education in the classroom. 

    Beyond upskilling educators, DepEd will also leverage LinkedIn Talent Insights (LTI) to shape and inform curriculum design, particularly for Grade 11 and 12 students. This data-driven approach will ensure that classroom pedagogy aligns with in-demand skills and competencies, to better guide and prepare job-ready graduates to enter the workforce. 

    “The Philippines is facing significant challenges in addressing teacher distribution and a shortage of nearly 90,000 educators. The global pandemic underscored the need for ongoing teacher support and training to deliver quality education in diverse and remote learning environments. Our partnership with LinkedIn enables DepEd to establish robust professional development programs for teachers beyond one-off training initiatives,” Sonny Angara, Secretary of Education, Department of Education Philippines, said. “By leveraging LinkedIn’s global insights and comprehensive LinkedIn Learning course offerings, we can provide educators with the tools and the data-driven resources to close skill gaps, improve competencies, and drive meaningful change in classrooms nationwide.”

    Setting Job-Ready Graduates Up for Success in a Rapidly Changing World of Work 

    With over 1.1 billion members globally, including 16 million in the Philippines—LinkedIn has a unique view into how work is changing at an unprecedented pace. Its recently launched Work Change report projects that the skills required to do a job in the Philippines will change by 70% by 2030, accelerated by AI. In fact, 10% of workers hired in 2024 hold job titles that didn’t exist in 2000—in a new AI-driven era of work, roles like AI Engineer, Data Scientist, Sustainability Manager, Social Media Manager, and Customer Success Manager are now commonplace. 

    The growing demand for AI-related competencies is clear: 68% of Filipino leaders would hire a less experienced candidate with AI skills, than a more experienced candidate without them. However, with AI’s potential to automate more routine, everyday tasks—business leaders are also recognizing the importance of soft skills; skills that set people apart to innovate and collaborate in ways technology cannot. In the Philippines, six of the top 10 growing in-demand skills are soft skills, with writing and critical thinking being the most in-demand skill, followed by problem-solving, leadership, and interpersonal skills. 

    “AI will continue to drive up the value of skills as it becomes relevant to every job in the future and woven into many tasks. But as we integrate this technology into daily work, human skills like communication, creative thinking, and leadership will become even more critical,” Feon Ang, managing director, APAC at LinkedIn, said. “Our focus is on equipping educators with the technical and soft skills that reflect this shift. By partnering with the Department of Education, we aim to empower educators to lead this transformation and prepare the next generation of graduates with the skills and in-demand capabilities they need to thrive in an evolving world of work.” 

    Helping High School Students use LinkedIn to Connect to Opportunity 

    Against this backdrop of skills transformation, DepEd also plans to roll out “LinkedIn 101” training to senior high school students, ensuring they have the right know-how to optimize their profiles, build a professional network, and leverage the world’s largest professional platform to land job opportunities. These training programs, conducted in partnership with LinkedIn, will guide students on effectively highlighting their skills, achievements, and experiences to potential employers. This will empower fresh graduates to boost their visibility to recruiters, stand out in an increasingly competitive job market, and connect to economic opportunity. 

    “This partnership reflects DepEd’s commitment to elevating educational standards and LinkedIn’s role as our trusted partner in upskilling the Philippines’ workforce. By preparing educators and students alike for the evolving job market, we can collectively empower the next generation of Filipino professionals to thrive in an increasingly dynamic and competitive landscape,” Secretary Angara concluded. 

    Shop better deals on Lazada’s Birthday Blowout Sale from March 24 (8PM) to 29

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    Shop better deals on Lazada’s Birthday Blowout Sale from March 24 (8PM) to 29

    Lazada, a leading eCommerce platform in the Philippines, is inviting everyone to join its Birthday Blowout Sale this March. From March 24 (8PM) to March 29, Lazada will offer unbeatable deals to celebrate 13 years of its commitment to growing eCommerce across the country with up to 90% OFF Branded Deals, up to PHP2,000 OFF Campaign Vouchers, and 100% Free Shipping with no minimum spend.

    After trailblazing eCommerce innovations across the region for over a decade, Lazada continues to drive growth and customer satisfaction – helping make online shopping more accessible and exciting for millions of Filipinos.

    “We are extremely grateful for the continued trust and support of our community. Lazada’s journey has been fueled by a commitment to helping entrepreneurs, brands, and partners thrive in the online marketplace,” said Carlos Barrera, CEO of Lazada Philippines. “As we celebrate this year’s Birthday Blowout Sale to thank shoppers nationwide for making us their go-to online shopping destination, we’re even more determined to continue providing everyone with exceptional experiences.”

    Thriving in a New Era of eCommerce

    Since its launch in 2012, Lazada remains steadfast in supporting sellers, affiliates, and brands, helping them reach their full potential. In the Philippines, the platform has launched various campaigns dedicated to empowering MSMEs, enhancing the customer experience, delivering logistics excellence, and contributing positively to the growth of eCommerce in the Philippines.

    As online shopping grows across the country, customers can now leverage a suite of Generative AI features like LazzieChat—Southeast Asia’s first eCommerce chatbot. This tool provides product review summaries, tailored recommendations, image-based searches, a skin analyzer, and virtual try-ons features to streamline purchasing. The e-commerce platform has also improved its return and refund policy, offering 30-day free returns—twice the industry standard—and an easy refund process with expanded categories for Change of Mind returns, ensuring greater flexibility and satisfaction.

    As Lazada continues to evolve and expand operations across VisMin, the company remains focused on improving the online shopping experience and providing innovative solutions to meet the growing demands of Filipino consumers.

    Join the celebration and shop better deals during  Lazada’s Birthday Blowout Sale from March 24 (8PM) to 29! Follow Lazada on Facebook and Instagram and join the #DontBreaktheBank pabitin challenge to win hippo banks with vouchers and prizes. During the sale, type in “LazzieChatHunt” on your Message+ tab for a chance to win up to PHP1,100 in LazRewards.

    RLC Residences launches new website, aims to provide a more personalized homeseeking experience

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    RLC Residences launches new website, aims to provide a more personalized homeseeking experience

    In an era where convenience and personalization shape consumer experiences, RLC Residences has unveiled its new website designed to offer a seamless, customer-first approach to home searching, buying, and investing. The enhanced platform caters to every type of property seeker—whether renting for now, purchasing a forever home, or making a smart investment—ensuring that each journey step is tailored, intuitive, and stress-free.

    “We understand that searching for a home is more than just a transaction—it’s a personal journey,” said Karen Cesario, marketing head and chief integration officer at RLC Residences. “Each home seeker has unique needs—first-time buyers may look for a home that will support their lifestyle, renters look for a place that is near opportunities they wish to pursue, while investors seek market insights and potential returns. With our newly revamped website, we ensure that every buyer, renter, or investor has access to the right information, tools, and guidance they need to make informed decisions—helping them feel confident, empowered, and supported in finding the space that’s right for them.”

    A Home Journey, Designed For You

    Recognizing that no two home seekers are the same, the new RLC Residences website goes beyond traditional listings by providing a more personalized, guided experience. 

    Homebuyers searching for their forever home or an upgrade can now discover properties that align with their lifestyle, financial plans, and future goals simply by answering a few questions. This personalized approach makes the decision-making process smoother and more reassuring, helping them find the perfect home with ease. Meanwhile, renters looking for a move-in-ready space can easily browse available RLC Residences units and find homes that allow them to settle in quickly and seize new opportunities. Investors, on the other hand, can benefit from market insights and tailored property recommendations through a dedicated home investor page, making it easier to identify developments with strong investment potential.

    Seamless. Simple. Designed for you

    Beyond personalization, the new RLC Residences website also introduces an enhanced user experience for greater convenience. Featuring easy navigation, a responsive design, and intuitive search tools, the platform allows users to explore properties effortlessly across any device. Whether at home or on the go, visitors can access a streamlined interface that adapts to their needs, ensuring a smooth and enjoyable browsing experience.

    The website also features a Book an Appointment tab, allowing users to easily schedule showroom visits at their convenience. The Calculator tab, on the other hand, guides home seekers to find the right home or investment based on their current income capacity or budget limitations. For renters, the leasing page provides available units for rent and even compares different options based on rates and unit types.

    The right insights for the right home, Designed for you

    With its refreshed design and enhanced features, the website is built to offer a smarter and more efficient home-searching experience. 

    The seamless digital experience provides access to comprehensive project details, virtual tours, and insights such as construction updates and price appreciation, enabling home seekers to make informed and confident decisions at every step.

    “At RLC Residences, we do our best to continuously evolve and meet the changing needs of our clients. It is our commitment to adapt, innovate, and provide solutions that make their home-seeking journey easier and more fulfilling. With this new website experience, we hope to be their trusted companion—guiding them every step of the way as they search for their forever home,” adds Cesario.

    Visit the new RLC Residences website at rlcresidences.com and start your personalized home journey today.

    The OPPO A5 Pro 5G is equipped to handle the extremes

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    The OPPO A5 Pro 5G is equipped to handle the extremes

    Leading global smart device brand OPPO continues to set the benchmark for smartphone durability and reliability with its latest and strongest device under the A Series, the OPPO A5 Pro 5G.

    Engineered to withstand even the roughest conditions, the OPPO A5 Pro 5G ensures that Filipinos will have a sturdy device no matter the environment.

    As the hustle and bustle of everyday life often involves exposure to intense heat and unpredictable conditions, the OPPO A5 Pro 5G is able to handle the occasion. Whether you’re commuting under the scorching sun or working in outdoor environments, this smartphone is built to endure, offering seamless performance even in extreme conditions.

    Make a splash and seize the day

    The normal school day of a Filipino student often involves getting up early to prepare, commuting to and from school, hours of lectures and going out for school projects, among other things. 

    These scenarios expose their phones to unpredictable situations like an accidental plunge into the water basin while taking a bath, unpredictable downpours during commutes, or accidental spills from knocking over drinks during lunch time.

    With an IP69, IP68 and IP66 water and dust resistance, the OPPO A5 Pro 5G will empower these young Filipinos to make a splash and live their lives to the fullest without having to worry that their devices will incur any water damage.

    The IP68 rating of the OPPO A5 Pro offers a layer of protection when the phone is submerged in water of up to 85° celsius while its IP69 rating enables it to handle high-pressure and intense water sprays and dust intrusions.

    Whether you’re facing the rigors of daily life or the unpredictable nature of the great outdoors, the OPPO A5 Pro 5G is designed to keep up with you. Built to endure and thrive, this device is the ultimate companion for those who demand both performance and reliability, no matter what challenges the day brings.

    Take on the bumps and bruises without any hiccups

    True to the #OPPOLangSakalam reputation, the  OPPO A5 Pro 5G, the strongest A Series device yet, is made for those constantly on the go. 

    For students and young professionals who are chasing their dreams and trying to make their mark on school and work who need to commute on a daily basis, their phones are also at risk for accidental drops and worse, being stepped on by other pedestrians or rolled over by vehicles.

    But with the OPPO A5 Pro 5G’s Military-Grade Shock Resistance, these worries will be put at ease.

    As proof of its top-notch durability, the OPPO A5 Pro 5G can endure falls from up to five meters without taking a hit in its overall structure. The motherboard upper cover and foam and silicone interior cushioning further reinforces its durability, protecting the delicate components inside from impact and damage. 

    This powerful feature is also ideal for messengers, delivery riders and service workers who are in fast-paced environments who need a strong device by their side.

    Oppo A5

    Score the OPPO A5 Pro 5G (8GB+256GB) for PHP15,999 in eye-catching Bloom Pink or classy Mocha Brown or go for the OPPO A5 Pro (8GB+128GB) for only PHP10,999 in Mocha Brown and Olive Green.

    Get the newest OPPO A5 Pro 5G or the OPPO A5 Pro on Shopee and enjoy perks like free shipping vouchers and 0% interest via SPayLater until March 28. 

    Mobile Legends: Bang Bang fanatics can get exclusive OPPO x MLBB Skin Card for free when you purchase the OPPO A5 Pro 5G or OPPO A5 Pro until March 28

    Starting March 29, you can also buy the OPPO A5 Pro 5G via OPPO’s e-commerce platforms on Lazada and TikTok Shop.

    If you want to get your hands on the OPPO A5 Pro 5G in flexible payment terms, Home Credit is offering  6- to 18-month installment plans with 0% interest. You can also use your credit card to get it and opt for a 6- or 12-month 0% interest credit card plan when buying from OPPO stores.

    To know more about the OPPO A5 Pro 5G, you may visit OPPO’s official website at www.oppo.com.ph/ or OPPO Philippines’ official Facebook page. 

    Mitsubishi Triton hailed as Best Pick-Up Truck Design in 2024-2025 Auto Focus Media’s Choice Awards (AFMCA)

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    Mitsubishi Triton hailed as Best Pick-Up Truck Design in 2024-2025 Auto Focus Media’s Choice Awards (AFMCA)

    Mitsubishi Motors Philippines Corporation (MMPC) is proud to announce that its latest pick-up truck, the Mitsubishi Triton, has been awarded the Best Design in the Standard Pick-Up Truck Category for 2024-2025 Auto Focus Media’s Choice Award (AFMCA). This esteemed recognition highlights the Triton’s robust and athletic design, which makes it a perfect companion for any scene. 

    AFMCA is organized and conducted by Sunshine TV annually since 2008. The purpose of this award is to further recognize the automotive brands and their products. Select group of recognized motoring media professionals and journalists are the ones determining the winner of the awards. 

    Triton

    It’s been a year since the Mitsubishi Triton was first launched in the country, but it continues to set the standard for style and durability in the competitive pick-up truck market. Combining tough design elements with rugged capability, the Triton has become a true game changer in the segment, captivating both urban drivers and off-road enthusiasts.

    Mitsubishi Triton’s aggressive front fascia, longer overall length and wider stance exude dominating presence on the road. Sporting Mitsubishi Motor’s iconic Dynamic Shield Design, cunning projector headlight and Daytime Running Light design, it helps boost the driver’s inner audacity. Its signature T-shaped taillamps are easily noticeable from afar, serving its function well. Encouraging drivers to go beyond limits, the Mitsubishi Triton is infused with sturdy armor, athletic sports bar and 18-inch1 alloy wheels. All these features are curated not just for aesthetics, but also for functionality. Triton’s robust and athletic design empowers drivers with undeniable reliability.  

    MMPC president & CEO Ritsu Imaeda expressed his gratitude and enthusiasm upon receiving the award. “We are truly honored to receive the Auto Focus Media’s Choice Award for Best Design in the Pick-up Category. This award will help customers realize how the Mitsubishi Triton is the best-suited pick-up truck for city driving, work and adventure due to its perfect combination of cutting-edge design, functionality, and performance”, said Imaeda. 

    The Mitsubishi Triton continues to challenge the pick-up truck segment, offering a combination of advanced features such as a bold exterior design, an upgraded interior, enhanced safety features, and superior driving comfort. This award further affirms Mitsubishi’s commitment to offering vehicles that stand out in both form and function.

    With the Triton’s recent achievement, MMPC looks forward to further strengthening its presence in the Philippine automotive market and continues to deliver products that exceed customer expectations.

    For more information on Mitsubishi Motors Philippines and its product line up, visit www.mitsubishi-motors.com.ph and follow their official social media pages.

    Lenovo strengthens market presence to bring smart technology to more Filipino consumers

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    Lenovo strengthens market presence to bring smart technology to more Filipino consumers

    Lenovo, a global leader in technology, is reinforcing its commitment to the Philippine market with an accelerated retail expansion. Within just one month, it has opened four new Exclusive Stores, strengthening its nationwide presence and making its innovative AI-powered devices more accessible to Filipino consumers.

    This expansion aligns with its strong global performance, with the company recently reporting USD18.8 billion in revenue for Q3 FY24/25 and significant growth and momentum across all core businesses driven by AI. As Lenovo continues to lead in PC innovation, this retail expansion ensures that Filipino consumers can experience the latest in AI PCs, gaming devices, tablets, and smart accessories firsthand.

    Bringing Smarter Technology to More Filipinos

    The newest Exclusive Stores, located in Greenhills Mall, SM City Bicutan, SM City Dasmariñas, and SM City Baliwag, expand its reach across key cities and regions, providing direct access to its premium product lineup. This includes cutting-edge Legion gaming devices, Lenovo LOQ, Yoga, IdeaPad, ThinkPad workstations, tablets, monitors, and accessories.

    Despite the rise of e-commerce, Lenovo recognizes that physical stores remain a crucial touchpoint for Filipino consumers who prefer hands-on product experiences before making a purchase. By blending AI-powered innovation with in-store engagement, the company continues to drive its vision of “Smarter Technology for all.”

    “The opening of these four Exclusive Stores in just one month reflects our ongoing commitment to providing Filipinos with easy access to the latest and most powerful devices that cater to both work and play,” said Michael Ngan, president and general manager of Lenovo Philippines. 

    “We understand that customers still prefer to visit physical stores to personally explore their options and receive expert guidance. By expanding our retail presence, we are ensuring that they have direct access to our full lineup of smart and AI-powered devices, designed to elevate their digital experiences and improve their overall lifestyles,” Ngan concluded.

    Expanding Lenovo’s Retail Presence Across the Philippines

    The latest store openings are part of its broader strategy to bring smarter, AI-powered solutions closer to consumers. Each Lenovo Exclusive Store provides customers with:

    1. A full lineup of Lenovo products – from high-performance gaming rigs like Legion and LOQ, to ultra-slim and versatile Yoga and IdeaPad devices, to powerful workstations and accessories.
    2. Hands-on experience – allowing customers to test and explore the brand’s cutting-edge technology before purchasing.
    3. Exclusive in-store promotions – available during seasonal campaigns, providing added value for customers.

    A Commitment to Smarter Innovation and Accessibility

    As Lenovo continues to innovate and expand its AI-driven product portfolio, its growing retail presence ensures that customers across different regions can explore the latest advancements in PC technology, gaming, and smart computing solutions.

    By bridging online and offline retail experiences, the tech company remains at the forefront of delivering customer-centric innovations that enhance productivity, entertainment, and digital lifestyles for Filipinos nationwide.

    For more updates on its latest products and store openings, visit www.lenovo.com or follow Lenovo Philippines on social media. 

    Hytera expands PH presence with new Manila office

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    Hytera expands PH presence with new Manila office

    Hytera Communications, a leading global provider of professional communications technologies and solutions, is strengthening its footprint in the Philippines with the relocation and expansion of its office in Bonifacio Global City, Manila. The move responds to the country’s growing demand for reliable digital two-way radios and wireless communication systems, driven by rapid digital transformation across industries.

    The new office features modern amenities, including a dedicated showroom, training room, flexible meeting spaces, and collaborative work areas. Designed to inspire creativity and operational excellence, the facility will serve as a central hub for the local team, as well as a dynamic environment for customers and partners to explore customized communication solutions.

    Hytera

    “The inauguration of our relocated office marks a significant milestone in Hytera’s commitment to the Philippines. As the country advances in digital transformation, the need for reliable and innovative communication solutions has never been greater. This new facility will not only enhance our ability to serve our end users and partners but also foster innovation and collaboration within our local team,” said Gadil Fu, country manager of Hytera Philippines.

    Hytera specializes in advanced communication solutions that integrate voice, video, and data capabilities. The company offers a diverse product portfolio, ranging from two-way radios and body-worn cameras to integrated communication systems, and has served key sectors in the Philippines such as public safety, transportation, manufacturing, construction, and logistics. 

    Notable partnerships include the Philippine National Police, having migrated to a digital trunking system for seamless nationwide connectivity, and the Philippine National Railways, which has collaborated with Hytera to modernize its communication infrastructure.

    Anthony Duyan, president of Anascomm Electronics, a Hytera partner, expressed his enthusiasm for the opportunities the new office holds: “The inauguration of Hytera’s new office marks a pivotal moment in our collaborative journey. This strategic move not only underscores Hytera’s dedication to the Philippine market but also enhances our collective ability to deliver cutting-edge communication solutions. With this expansion, we are poised to address the evolving needs of our clients and drive operational excellence across various sectors.”

    With the new office, Hytera is poised to further strengthen customer support capabilities, develop sector-specific innovations aligned with the Philippines’ dynamic economic landscape, and shape the future of mission-critical communication across the archipelago.

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