Police eyewear, De Rigo Group’s house brand, has finally landed in Vision Express, with acclaimed actor and producer Zac Efron at the forefront.
True to its mission to make designer brands accessible to more Filipinos, Vision Express, the leading premium optical retailer in the Philippines, has brought Police frames and sunglasses to selected stores nationwide.
“We are ecstatic to bring Police in Vision Express because we believe this is a brand that resonates with Filipinos – bold, passionate, unapologetic. Their new tagline, Audacity Wanted, talks to the Filipino men who exude style and boldness,” shares Vision Express president Neelam Gopwani.
The collection
In a society where having audacity is deemed appalling, Police eyewear embraces it in their Spring/Summer 2025 collection. This boldness is interpreted and expressed through Zac Efron’s multifaceted personality. Efron epitomizes the new kind of man that Police envisions: one with a modern sense of masculinity, mindful of the environment, and capable of reinventing himself while staying true to who he is.
The Police collection reinterprets tradition with an innovative and distinctive design. It is divided into two main segments: Contemporary, which offers original and modern shapes for a fresh and dynamic look, characterized by the application of the “Gothic P” or Police logo.
The second segment, Origins, is inspired by more classic lines and is recognizable by the iconic eagle logo, a tribute to the brand’s historical roots. These are joined by Statement, the line that represents the excellence of the brand, encompassing the most distinctive and exclusive styles.
Book your free eye test and head on over to the nearest Vision Express stores to try on the Police SS25 collection.
To learn more about Vision Express, please visit https://visionexpress.ph/ and follow Vision Express on Instagram, Facebook, and TikTok.