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    96 Teams Begin Their PLDT-Smart InnoGen 4 Journey for PWD Empowerment

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    96 Teams Begin Their PLDT-Smart InnoGen 4 Journey for PWD Empowerment

    For the fourth season of  Innovation Generation 4.0 (InnoGen 4), PLDT and Smart welcomed 96 teams from 17 senior high schools and 79 colleges and universities nationwide. Launched with the National Council on Disability Affairs (NCDA), this year’s theme, “Innovation for All,” emphasizes empowering persons with disabilities (PWDs) through technological solutions.

    “The real journey has begun for our youth innovators to work on their proposed technological solutions that will help persons with disabilities navigate their daily activities. This season, we are also looking for innovations that will assist government agencies in making transactions more inclusive and sensitive to persons with disabilities,” said Stephanie V. Orlino, AVP and head of stakeholder management at PLDT and Smart.

    InnoGen 4

    The Journey of Youth Innovation

    The first stage or the Kilo Phase saw the entry of 388 tech-savvy youth that make up 96 teams from 17 senior high schools and 79 colleges and universities all over the Philippines into the program.

    They are taking part in a series of lectures on Concept Development that include Design Thinking and Ideation, Basic Validation, and Writing and Designing proposals. At the end of this stage, the teams are required to submit a concept paper. Only the Top 50 teams will advance to the next round or the Mega 50.

    The ultimate goal for young innovators is to qualify for the final phase or the Giga 25. At this stage, lecturing and mentoring sessions will zero in on Basic Prototyping, Integrated Payment Platforms, Data Privacy, and Idea Pitching. It’s where teams will finally see their concept develop into a minimum viable product which they will present on Demo Day. Throughout their journey, they may receive as much as PHP90,000 in cash and communications support to help turn their idea into reality.

    Expanding Innovation Opportunities

    InnoGen 4.0 highlights key milestones in the PLDT Group’s innovation and grant program for young Filipinos. For this season, PLDT and Smart also opened the initiative to out-of-school youth in adopted communities of colleges and universities.

    InnoGen provides more than just financial and connectivity grants. It offers a rich learning environment through lectures, workshops, and mentoring sessions, fostering knowledge sharing and technological skill development.

    InnoGen 4.0 underscores PLDT and Smart’s commitment to meaningful innovation and underscores the PLDT Group’s assistance to the country’s achievement of the UNSDG 10 on Reduced Inequalities.

    AI, 5G revolutionizing evolving media landscape

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    AI, 5G revolutionizing evolving media landscape

    The future of marketing and advertising not only in the Philippines but across the world will be shaped by the increasing importance of artificial intelligence and improvements in mobile connectivity, such as 5G, among other technological trends.

    “The media landscape dramatically evolves every second, and we don’t even realize it,” said Kristine A. Go, senior vice president for Wireless Consumer Business at Smart Communications, Inc., speaking before an audience of advertising, marketing, and media professionals at MMA Impact Philippines.

    Her keynote session, “Shifting Paradigms: The Future of Media, Marketing, and Advertising in the Philippines,” underscored the transformation brought about by the rapid rise of digital media, a shift accelerated by the COVID-19 pandemic.

    “With digital becoming mainstream, describing the media reality as “fast-paced” is an understatement,” said Go, identifying five “key provocations” impacting this changing media landscape:

    • Digital as the new reality
    • Every person as a marketing channel
    • The challenges and opportunities of living in a siloed digital world
    • Personal data being the ‘new gold’
    • Scratching the tip of the AI iceberg

    Go attributed the country’s rapid digitalization to the onslaught of the pandemic. “Smartphones became dominant, leading to the explosion of social media platforms like Facebook, Twitter, Instagram and TikTok. Streaming platforms gave rise to video on-demand and the content creator universe. In fact, the Philippines is #1 in online video consumption,” she said.

    In mobile-first Philippines, where people spend about a third of their days on their smartphones, video streaming is a major activity, alongside social media and gaming. Go says this is due to smartphone affordability and improvements in mobile connectivity. “With LTE evolving into 5G, people are now able to game and stream anywhere uninterrupted. More importantly, with everyone having access to content creation, the latest evolution of this habit has been to livestream outdoors, which 5G allows you to do,” she said, adding that mobile connectivity has also enabled ‘regular joes’ and key opinion leaders to influence other consumers via social media.

    “What powers all of these is 5G, as it offers several solutions to the challenges of modern advertising, primarily by enhancing existing formats and enabling entirely new possibilities, like precision targeting, personalization, interactive video ads, augmented reality and virtual reality environments,” she said. To date, Smart’s 4G and 5G mobile network covers 97% of the population.

    ‘Fearless prediction’

    In addition to 5G, the mainstreaming of AI is likewise seen to revolutionize not just the marketing and advertising landscape, but other fields such as education as well. “The Philippines is among the top countries in the world in terms of interest in AI,” said Go, citing data from Google. “My fearless prediction is that AI will become mainstream faster than we think. In the Philippines, the Department of Education is teaming up with Khan Academy to digitize classrooms and educational content. Part of that project is the AI assistant, khanmigo, which creates lesson plans for teachers, and tutors students on any subject,” she added.

    However, with opportunities come challenges, as the increasingly digital world has also given rise to siloes. “The proliferation of content and on-demand viewing has created millions of options, which makes individuals live in their own, not-so-little digital world. Brands need to be mindful on their presence where they are applicable or relevant, and create content befitting the media channel they have chosen,” Go said.

    Go also cited personal data as the ‘new gold’ and is key to unlocking curated experiences. “With the growing desire for uniqueness and convenience, which are driving the demand and rising expectations for personalized online experiences, personal data is key to delivering what customers want,” she said, adding that while many are susceptible to personalized ads, consumers remain contradictory on this matter. “While they seek out curated experiences, they don’t want to offer their personal data and they prefer to be anonymous online.”

    PLDT and Smart’s participation in industry events like the MMA Impact Philippines is part of the group’s broader goal of demonstrating leadership in innovation and contributing to nation-building by driving technological advancements, fostering meaningful connections to empower communities, and bringing the benefits of the internet closer to more Filipinos across the country.

    Alipay+ grows payment partner ecosystem, seamlessly connects merchants to travelers

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    Alipay+ grows payment partner ecosystem, seamlessly connects merchants to travelers

    Alipay+, Ant International’s cross-border mobile payment and digitalization technology solution, announced new payment partners, expanded global merchant coverage, and introduced exclusive rewards for partners’ users in time for the year-end peak travel season.

    Alipay+ now has 35 international payment partners, serving more global travelers and connecting them to more than 90 million merchants in 66 markets. Beyond seamless cross-border mobile payment, Alipay+ now includes an in-app destination marketing platform with digital lifestyle services, giving merchants direct channels to reach and engage customers. Its destination marketing platform, A+ Rewards, is available in more than 10 leading super apps, including Touch ‘n Go eWallet from Malaysia, TrueMoney from Thailand, GCash from the Philippines, and Kakao Pay from South Korea.

    Travel has rebounded significantly in 2024, and according to the World Travel and Tourism Council, the tourism industry will break all records in 2024, with international spending increasing by 33%.

    “Travel has a significant impact to local and regional economies, uplifting communities, small businesses and livelihoods, trends expected to accelerate in 2025,” said Douglas Feagin, president of Ant International. “Through a combination of innovation and partnerships with merchants and tourism organizations, we aim to help more businesses leverage the opportunities from growth in tourism, while continually enhancing the personalized travel experience for travelers.”

    Alipay

    Alipay+ expands merchant coverage, empowering global consumers to ‘travel like a local’

    Travel habits have shifted, and travelers are increasingly spending more on localized experiences, with an 80% increase at Food & Beverage (F&B) merchants, a 50% increase at attractions, and a 120% increase in transportation such as ride-hailing, taxis, and trains. Alipay+’s expanded acceptance at these essential travel scenarios enables travelers to ‘travel like a local’ this year-end and beyond.

    In additional to the expanded coverage, Alipay+ is also introducing exclusive promotions in top destinations around the world, working closely with partners to offer travelers the best deals.

    • Philippines: Alipay+ has grown its coverage in key cities in the Philippines and is now accepted by more than 140,000 merchants, including the Mall of Asia, one of the largest shopping malls in the world.
    • Japan: Following its expanded partnership with PayPay, Alipay+ now connects with over 3 million merchants, including many local SMEs like izakayas, wagashi shops, snack stores, anime merchandise shops, and guesthouses. Travelers can enjoy special rewards at these local stores, at top attractions like Tokyo SKYTREE, Tokyo Solamachi, TOKYO mizumachi, and Ekimise Asakusa, and at top merchants such as airport shops, department stores, premium shopping malls, electronics and appliance retailers, and health and beauty stores.
    • South Korea: Alipay+ expanded to iconic local destinations such as Myeong-dong Night Market in Seoul, Nami Island Night Market in Gangwon-do, and Aewol Café Street in Jeju. Tourists can also use Alipay+’s partner payment apps to pay for bus rides in Jeju and taxis in Seoul. Travelers can enjoy promotions at more than 1.9 million ZeroPay merchants and other attractions and merchants such as Everland Theme Park, GS25 convenience stores and more.
    • Singapore: Travelers can better enjoy the world renowned attractions and food in Singapore, with Alipay+ recently accepted at Mandai Wildlife Reserve, which includes the Singapore Zoo, Night Safari and Bird Paradise, and expanded F&B merchants which include top foodie experiences such as CHAGEE, Toast Box and BreadTalk, and historical food site, Lau Pa Sat.
    • Malaysia: Alipay+ makes it easier for travelers comminuting between the airport and city with its acceptance at KLIA Express Rail Link in the capital. Pavilion KL, one of the top shopping malls with a wide collection of international and local brands and food also joins as one of the latest Alipay+ partners. Alipay+ is additionally connected with DuitNow QR with close to 2 million merchants.
    • Thailand: Alipay+ offers exclusive promotions at leading retailers under Central, Siam and King Power, and everyday conveniences such as 7-Eleven, BigC, Boots and BTS trains.
    • Cambodia, Nepal: Alipay+ recently established new national standardized QR partnerships in Cambodia via KHQR and Nepal via NepalPay QR, providing ease of payment at more than 1 million and 875,000 local businesses respectively.
    • United Kingdom: Travelers can now more easily explore the arts culture in London, with Alipay+ recently accepted at Van Gogh House, in an historic building in London. Promotions are available at some of the most iconic retail destinations in London, including Harrods, Selfridges, Liberty of London, Harvey Nichols as well as at Bicester Village.
    • Germany: Alipay+ will introduce the “German Shopping Festival”, bringing together a wide range of German merchants, offering exclusive discounts, Christmas-themed travel guides, and unique shopping experiences.
    • France: Travelers visiting France will enjoy a promotional instant cashback on purchases at some of the top retail destinations in Paris such as Galeries Lafayettes, La Vallée Village and Printemps Haussman. 
    • Italy: Alipay+ is now accepted at the biggest duty free store in Italy, Aelia Duty Free (Lagardere Group) at Rome airport. Additionally, Tinaba e-wallet users will benefit from cashback promotions running until end of January at Alipay+ enabled merchants across the country.
    • Istanbul: Alipay+ is now accepted at Unifree Duty Free at Istanbul Airport, the second busiest airport in Europe.
    • Abu Dhabi, Dubai: Travelers will benefit from a direct discount at key retailers such as Dubai Mall, Mall of the Emirates, and at key duty-free stores and airports, including Dubai Duty Free and Abu Dhabi Duty Free. 

    Adjust: Key mobile marketing trends to watch in APAC for 2025

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    Adjust: Key mobile marketing trends to watch in APAC for 2025

    Advanced technologies like Artificial Intelligence (AI) and Machine Learning (ML) have reshaped how brands capture attention, drive engagement and build customer loyalty. Mobile apps, particularly in the e-commerce and gaming verticals, have emerged as crucial growth drivers, with the Asia-Pacific (APAC) region amounting to 48% of global organic gaming app installs. Industry experts from Adjust, a leading measurement and analytics company, predict that the momentum will continue in 2025, with AI- and ML-powered mobile measurement solutions maturing and scaling to new heights. 

    At the same time, alternative app distribution channels will gain traction and privacy regulations will be tighter than ever. Marketers adjust their strategies to these technological advancements, regulatory changes and consumer behaviors to succeed in 2025 and beyond. 

    AI and ML will redefine how marketers connect with audiences 

    AI and ML are expected to mature further in 2025, enabling marketers to deliver enhanced user experiences, improved functionality and stronger security features. Andrey Kazakov, chief executive officer of Adjust, said: “2024 was about proving the potential of these models; 2025 will be about scaling them. Developers and marketers will start to trust and leverage these models at a much higher level, achieving better precision and returns on their investment.”

    While 2024 saw Generative AI (GenAI) revolutionize creativity and engagement, its role in 2025 will need to evolve. Egor Lukomsky, chief technology officer at Adjust, explained that marketers must move beyond GenAI to address critical performance challenges. “By adopting ML models that use alternative data points to share insights about user engagement and conversion, brands can effectively understand and predict user behavior in privacy-compliant ways,” he said.

    The Rise of Alternative Apps Will Open New Revenue Streams, Especially in Asia

    In APAC, consumers are becoming increasingly receptive to alternative purchasing channels, especially as direct-to-consumer (D2C) investments grow in popular platforms like super apps. With more consumers willing to explore new app experiences, especially from major e-commerce platforms, the region is poised for rapid innovation. 

    Kazakov mentions, “These new channels will allow brands to bypass traditional app stores, opening up fresh opportunities to drive revenue. The ability to sell directly to users via these new stores will be a game-changer for many companies.”

    Cross-Regional Acquisitions Will Shape the App Market

    Kazakov predicts that larger US-based companies will acquire regional apps in Europe, creating a wave of consolidation in 2025. “As the growth of US firms in certain markets starts to plateau, they will turn to acquisitions to fuel growth,” he said. “By acquiring regional apps with strong local user bases, these companies can gain access to new markets, data, and customer insights, all while continuing to operate under the acquired app’s brand.” 

    This trend will also be particularly important in APAC, “where the market is highly fragmented and local apps are rapidly scaling. Expect more cross-border acquisitions that allow large players to capture regional user bases and tap into new data insights,” explained April Tayson, regional vice president for INSEAU at Adjust.

    Data Privacy Will Be The Key To Trust and Compliance 

    In APAC, concerns over digital privacy are widespread. A recent report reveals that seven in 10 consumers expressed concerns about how their data is collected. This is particularly high in markets like the Philippines (86%), and Thailand and Singapore (both 81%). 

    In 2025, data privacy regulations will be more complex and demanding. New Regulations like the European Digital Markets Act (DMA) will require marketers to adopt new approaches to data storage and sharing with ad networks. Lukomsky anticipates that  there will be an increase in the adoption of multiple measurement frameworks to guide marketing decisions, making it an ideal time to explore what predictive and incremental solutions have to offer. 

    “As technology rapidly evolves, it’s vital for marketers in APAC to adapt their strategies to meet changing consumer behaviors,” Tayson said. “Countries in the APAC region spend significant time within apps, offering businesses a prime opportunity to engage with customers in meaningful ways. This trend is expected to grow in the coming years and will continue to shape the mobile marketing space.”

    To learn more about how Adjust is helping businesses adapt to these trends and embrace the next-generation of attribution and analytics, download the The Future of Mobile Measurement ebook.

    Evro charging network finds new home with ACMobility 

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    Evro charging network finds new home with ACMobility 

    ACMobility has acquired Evro, the Philippines’ first brand-agnostic roaming electric vehicle (EV) charging network, developed by Globe’s venture builder and tech innovation arm 917Ventures. 

    “We built Evro with the intention of simplifying Filipino EV owners’ charging journeys,” said Vince Yamat, managing director of 917Ventures. “Since launching earlier this year, we’ve made significant headway in advancing sustainable transport through our tech and partners. Entrusting Evro to ACMobility ensures it will continue to evolve and contribute to the advancement of sustainable transport.”

    ACMobility is dedicated to advancing the growth of electrified mobility and closing infrastructure gaps that hinder EV adoption. Its acquisition of Evro further enables the company to address issues faced by EV users, particularly the availability and accessibility of nearby charging stations, which remains a common concern among drivers, especially those who take their EVs outside the city. 

    “We are thrilled to bring Evro into the ACMobility ecosystem,” said Jaime Alfonso Zobel de Ayala, chief executive officer of ACMobility. “Evro is changing the game for electric vehicle adoption in the Philippines. Alongside our efforts in ACMobility, it will address range anxiety concerns and empower EV owners to have full control of their charging experience.”

    Zobel de Ayala added, “The collaboration with 917Ventures and the Globe Group has been invaluable as we build a sustainable future for Filipino motorists together.”

    As an e-Mobility Service Provider (eMSP), Evro seeks to consolidate the Philippines’ EV charging network regardless of brand or Charge-Point Operators (CPOs) to make them more accessible and convenient to local EV users. It is the only mobile app recognized by the Department of Energy (DOE).

    Evro

    With the Evro app, EV drivers can: 

    • Find the nearest available charging point. The app allows EV owners to check charger availability and compatibility with their vehicle.
    • Remotely monitor EV charging status. Drivers can monitor their vehicles’ charging session progress from any location and receive real-time updates through the app.
    • Pay cashless. Drivers can pay seamlessly through GCash or by credit card within the app.

    Currently, the app features 33 live charging locations managed and operated by ACMobility, located in prime areas including:

    • One Bonifacio High Street
    • Greenbelt 3
    • Alabang Town Center
    • Trinoma
    • Nuvali Solenad 1
    • Baguio Ayala Technohub
    • Ayala Center Cebu
    • Abreeza Mall Davao
    • Anvaya Golf and Sports Club (Morong, Bataan).

    Evro is currently in talks to onboard more CPOs onto the platform, with plans to expand its network further in the coming months. 

    Electric vehicles, a more sustainable transport alternative, has seen growing adoption in the Philippines, with industry groups expecting a 10% year-on-year rise in sales by yearend. The EV industry targets to sell 2.45 million EVs and operate 65,000 EVE charging stations across the country by 2028.

    The Evro app is now available to download for free on the Google Play and Apple Stores. Registration to create an account is also free. 

    To know more, visit: https://www.Evro.ph/ 

    Drive Safely: How Ford Territory’s Icon-Inspired Headlights Reduce Nighttime Glare

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    Drive Safely: How Ford Territory’s Icon-Inspired Headlights Reduce Nighttime Glare

    With its auto high beam feature, the Ford Territory ensures that drivers are able to see more of the road when they most need to without facing the fear of dazzling other road users. 

    The holiday season calls for a lot of night driving — going around malls to shop, attending family reunions, and dining out with friends. 

    Driving at night could be dangerous; that’s why it is important these days to get a vehicle that allows for maximum safety for everyone on the road. One of these vehicles equipped with innovative lighting features is the Ford Territory.

    The system uses the vehicle’s forward-facing camera which sits in the windscreen near the rear vision mirror — the same camera used by the active safety system. The camera looks down the road, and when it detects the head or taillights of another vehicle, it will switch the high beam on or off. The system is designed to softly adjust the lighting intensity rather than shutting it down immediately, helping the driver’s eyes adjust faster to changing light qualities.

    The all-LED headlights boast five low-beam LEDs with four additional LEDs deployed when the high-beam is active, pushing the illumination from 105 meters to 117 meters. In addition to auto high beam, some Ford Territory variants are equipped with static turning lamps, which incorporate an additional light in the fog lamp, illuminating the side of the road to give you enhanced visibility through the turn.

    Ford Territory

    Clever design

    When the Ford Territory was designed, it had one aim in mind, and that was to develop a vehicle that combined the commanding presence of Ford’s SUV range with the dynamic sportiness of its performance vehicles. Ford calls this design language, Progressive Energy in Strength.

    The Ford Territory’s front-end is framed coast-to-coast by the integrated grille and LED daytime running lights with main headlights separated and sitting lower in the front fascia and defined corners emphasize the vehicle’s width and the commanding presence evident on other Ford SUVs like the Everest and Explorer. 

    Check out our test drive feature on the Ford Territory Titanium X.

    Bossjob Gives Commuting Jobseekers Free Beep Cards

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    Bossjob Gives Commuting Jobseekers Free Beep Cards

    In an inspiring move to address the challenges faced by jobseekers and young professionals transitioning back to onsite work, Bossjob, the country’s leading AI-powered, chat-first recruitment platform, distributed free Beep Cards to commuters at MRT Ayala Station from December 16 to 20, 2024. This initiative reflects its continuing commitment to empowering Filipinos and easing their jobseeking journeys.

    With one of Metro Manila’s busiest transport hubs as the backdrop, the activity drew a diverse crowd of daily commuters eager to take part in the event. Bossjob’s effort comes at a critical time as businesses across the country are steadily returning to office-based operations, increasing the commuting burden on many workers.

    Bossjob

    “Shifting back to onsite work can be tough, especially with the added burden of daily commuting,” said Kimberly Chen, country manager of Bossjob. “We recognize this challenge, and through initiatives like this, we aim to provide practical assistance while empowering jobseekers to confidently pursue opportunities that align with their career goals.”

    The free Beep Card initiative not only provides commuters with immediate financial relief but also highlights Bossjob’s broader mission of connecting employers and talents efficiently. By focusing on real-life needs such as transportation costs, Bossjob once again delivers on its dedication to make meaningful contributions to the labor force beyond recruitment.

    Attendees expressed their appreciation for the thoughtful initiative, with one commuter sharing, “This is such a great help for people like me who are trying to make ends meet while pursuing better career opportunities. It shows that Bossjob truly cares about jobseekers like us.”

    The recruitment platform leverages AI-powered talent matching and direct chat features, streamlining the hiring process for both employers and jobseekers. By making job applications faster and more accessible, Bossjob is transforming the way professionals connect with opportunities in Southeast Asia.

    This Beep Card initiative is just one of the many ways Bossjob continues to innovate and support its community, reinforcing its role as a trusted partner in the professional growth of Filipinos. The company remains committed to creating opportunities and empowering jobseekers to thrive in a competitive job market.

    For more information about the company and its recruitment solutions, visit the official website.

    Yamaha Philippines Shines in ARRC 2024

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    Yamaha Philippines Shines in ARRC 2024

    The 2024 Asia Road Racing Championship (ARRC) concluded with an intense finale at the Chang International Circuit in Thailand, where Filipino riders showcased resilience and determination despite a challenging season.

    Supersports 600cc Category: McKinley Kyle Paz

    Yamaha Philippines

    McKinley Kyle Paz, representing the Yamaha Tekhne Racing Team, delivered a stellar performance in the Supersports 600cc category, finishing 5th in both Race 1 and Race 2. Starting from 11th on the grid, “The Wonderboy” demonstrated consistent form, securing 7th overall in the season standings. The Yamaha Tekhne Racing Team clinched the overall team championship, edging out competitors by 13 points—a well-deserved victory.


    UB150 Category: Gian Carlo Mauricio and JD Purino

    Gian Carlo Mauricio, riding solo for most of the season for the UMA Racing Yamaha Philippines Team due to the absence of injured April King Mascardo, gave a commendable effort. Despite finishing 11th in Race 1 and a DNF in Race 2, Mauricio’s performance highlighted his determination on the international stage.

    JD Purino, stepping in as Mascardo’s substitute, faced a tough debut. Starting from 19th on the grid, he was unable to finish either race. However, Purino displayed adaptability and a strong competitive spirit, offering promise for future performances.

    A Promising Future for Yamaha Philippines Racing

    The final round reflected the unwavering talent and commitment of Filipino riders to elevate motorsports in the Philippines. Despite challenges, Paz, Mauricio, and Purino upheld their competitive edge and showcased their potential on an international stage.

    The Yamaha Philippines Racing Team will return for Official Testing on April 23, 2025, at the Chang International Circuit, ahead of the next ARRC season starting April 25–27, 2025. Stay tuned as our Filipino riders continue their pursuit of racing greatness.

    Stay updated by following Yamaha on socials:

    Website: www.yamaha-motor.com.ph
    FB: facebook.com/yamaharacingph
    IG: instagram.com/yamahaphilippines
    YT: youtube.com/yamahamotorphils
    TT: tiktok.com/yamahamotorph
    Twitter: twitter.com/YamahaMotorPH

    Happiness is on the way for Toyota customers

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    Happiness is on the way for Toyota customers

    Toyota Motor Philippines (TMP) continues to spread the holiday cheer with deals on its popular vehicles.

    Spend the Christmas break with the family in a brand-new Corolla Cross! Get the 1.8 V HEV variant for a downpayment of PHP264,450 under the pay-low option. This option offers customers down payments as low as 15 percent with free insurance for the first year, free LTO registration for three years, and no chattel mortgage at 60-month payment terms.

    Those who opt to pay in straight cash will get a PHP60,000 discount on their new unit. 

    The 1.8 G HEV variant is also available for a monthly payment of PHP15,796 under the pay light option, which offers customers low monthly plans with 50 percent downpayment at 60 months amortization.

    For those looking for a first car as a way to celebrate the year’s milestones, the Yaris Cross 1.5 V CVT in Scarlet Red is available at a downpayment of PHP195,300 under the pay low option. Those who will pay in straight cash, meanwhile, will get a PHP50,000 discount. 

    The 1.5 G CVT variant can also be availed at a monthly payment of PHP13,220 under the pay light option. 

    Customers looking for an electrified daily drive can consider the S HEV variant of the Yaris Cross. This variant offers a PHP100,000 discount for those who will purchase through straight cash.

    Toyota

    Free Periodic Maintenance

    With more people on the road for the holidays it is recommended that vehicles are always in top shape to prevent any accidents. 

    To help customers get into the habit on bringing in their vehicle for maintenance, Toyota is offering a FREE periodic maintenance service (PMS) until the 20,000 KM check-up for all brand-new Raize, Veloz, Rush, and select variants of the Vios, Avanza, Innova, Fortuner and Hilux. 

    The free PMS may be availed within 36 months from the release date of the vehicle as long as customers don’t miss any maintenance from 1,000 to 20,000km.

    Trade-in Rebate, Insurance, and Warranty

    It’s the season of giving, so what better way to surprise loved ones than with a new and elevated ride?

    Toyota owners who will trade in their Vios, Innova, Fortuner, or Hilux for a brand-new Wigo, Yaris Cross, or Zenix (Q HEV not included) will get a PHP25,000 rebate. Meanwhile, those who opt for a new Rush, Raize, Avanza, Veloz, Fortuner or Hilux will get a PHP15,000 rebate. 

    This rebate can be used as a cash discount for the purchase of the brand-new unit. It may also be used to purchase Toyota Genuine Accessories. 

    All brand-new Wigo, Veloz, and select variants of the Vios, Avanza, Innova, Fortuner, and Hilux are also entitled to free one-year comprehensive insurance provided by Toyota Insure when purchased during the promo period.

    The free one-year insurance covers 24/7 personal accident, passenger auto personal accident, three-year CPTL, own damage (OD), loss/theft, excess bodily injury (EBI), property damage (PD), acts of nature (AON), and includes emergency roadside assistance.

    All brand-new Vios G and XLE bought from authorized Toyota dealerships also get a warranty coverage of five years or 150,000km, whichever comes first.

    Make every drive this December a festive one with Toyota. Promo runs from December 12 to 31, 2024, only. Check out the full mechanics, offers, and participating models here: https://toyota.com.ph/promos/ToyotaHolideals 

    Follow Toyota Motor Philippines on Facebook, Instagram and X, and join the ToyotaPH community on Viber to get the latest updates on products, services, and promos.

    NLEX Connector: Your Key to Avoiding Holiday Traffic

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    NLEX Connector: Your Key to Avoiding Holiday Traffic

    To make this year’s holiday experience more convenient and less stressful, the NLEX Connector provides a direct route to popular shopping and party destinations in Metro Manila. Northies and Southies can now easily bypass congested local roads and reach key shopping areas in Manila more quickly.

    Here are some key destinations accessible via the NLEX Connector:

    NLEX Connector

    Dapitan Arcade (Espana Exit): A haven for affordable Christmas decor, kitchenware, toys, and gift items. You can find something for everyone on your list.

    Natural Art Tayuman Manila (Espana Exit): A one-stop shop for unique and handcrafted gifts for your artsy and creative loved ones.

    Divisoria (Espana Exit): A bustling market offering a wide range of products at wholesale prices.

    NLEX Connector

    Greenhills Shopping Center (Magsaysay Exit): A premier shopping mall with a variety of shops and boutiques, plus its famous tiangge. 

    Lucky Chinatown Mall (Espana Exit): A unique shopping mall located in the heart of Binondo, Manila, the world’s oldest Chinatown. Immerse in the culture while shopping!

    Quiapo Market (Espana Exit): A bustling public market that offers a wide range of products, including fresh produce, clothing, electronics, religious items, and street food. Invite the family and include a side trip to Quiapo Church! 

    By making the most of the NLEX Connector, you can save valuable time and avoid traffic congestion during the holiday season, giving you more time to focus on finding the perfect gifts and spending time with your loved ones.

    While NLEX Connector is a big help to all of us, NLEX Corporation highly encourages you to plan your trips ahead of time to make your holiday experience in Metro Manila more convenient and enjoyable.

    NAIA ready for holiday travel surge—NNIC

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    NAIA ready for holiday travel surge—NNIC

    New NAIA Infra Corp. (NNIC) is gearing up for what is expected to be the busiest holiday travel season at the Ninoy Aquino International Airport (NAIA) this year, as passenger numbers and flights are projected to exceed those recorded during Undas and in the same period in 2023. 

    NNIC anticipates 2.296 million passengers to pass through its terminals from December 20 to January 3, a 10.95% increase from last year’s comparable period.

    To ensure smooth operations ahead of the peak season, NNIC proactively coordinated with key stakeholders — including regulator Manila International Airport Authority (MIAA), the Department of Transportation (DOTr), the Philippine National Police-Aviation Security Group (PNP-AVSEGROUP), the Metropolitan Manila Development Authority (MMDA), the Bureau of Customs (BOC), the Bureau of Immigration (BI), and the Bureau of Quarantine (BOQ) — to implement additional measures such as increased staffing, optimized terminal operations, and enhanced security protocols, to efficiently manage the anticipated surge in travelers.

    NNIC has also been working closely with airline companies to ensure more check-in counters are opened and operational earlier than usual to reduce queuing times during peak hours.

    “Christmas is a time for connecting with family, friends, and loved ones, and while this is one of the busiest seasons for NAIA, we are working hard to make the experience as safe and comfortable as possible for all passengers,” said Ramon S. Ang, NNIC president.

    • Expanded curbside areas provide additional drop-off and pick-up lanes, improving traffic flow significantly and easing access to parking.

    Since taking over management of NAIA 90 days ago, NNIC has implemented several improvements designed to enhance passenger experience, in time for the busiest period of the year. These include:

    • Expanded Curbside Areas: Additional drop-off and pick-up lanes have been added to ease congestion and improve traffic flow around the terminals.
    • Centralized Transport Hub: A dedicated hub at Terminal 3, the busiest terminal, for ride-hailing services and metered taxis, offering more organized ground transportation options.
    • Improved Comfort: New airconditioning units installed across all terminals to ensure better cooling and enhanced passenger comfort.
    • Faster Connectivity: Upgraded Wi-Fi services now provide free, high-speed internet access to meet the needs of modern travelers.
    • Increased Seating and Trolleys: Terminal 1 has been equipped with 400 sets of new gang chairs, while Terminal 3 has added 500 new trolleys as part of the 2,500 trolleys ordered for deployment this month to support passenger convenience.
    • Ride-hailing services and metered taxis of JoyRide Super Taxi now have a centralized hub at Terminal 3, the busiest terminal at NAIA.

    Additional Holiday Enhancements

    To add to the festive atmosphere, NNIC has launched the NAIA “Fly and Win” Promo, offering passengers the chance to win luxury vehicles. 

    Running from December 16, 2024, to January 15, 2025, the raffle includes a 2024 BMW X5 for one international passenger and a 2024 BMW 3 Series Sedan for one domestic passenger.

    Passengers can join by scanning a QR code displayed throughout the airport, linking to NNIC’s e-raffle system. Each flight to or from NAIA earns passengers one e-ticket entry, giving those with return or multiple flights more chances to win. 

    Winners will be drawn on January 17, 2025, in the presence of a Department of Trade and Industry (DTI) representative.

    “This is our way of making the season extra special and thanking our passengers for their continued support,” said Ang.

    Meanwhile, NNIC encourages passengers to arrive at least 2.5 to 3 hours before domestic flights and 3.5 to 4 hours before international flights, and to check flight updates directly with their airline through official websites. 

    Passengers are also advised to pack smartly and follow carry-on baggage restrictions for faster security screening.

    “We thank the public for their continued trust in NAIA as we work to provide a welcoming experience that reflects the joy and warmth of the holiday season,” added Ang.

    PNP guarantees 911 quick response, shares holiday safety tips

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    PNP guarantees 911 quick response, shares holiday safety tips

    PNP first responders now make it to the scene of the emergency within five minutes, thanks to its new 911 system that is powered by the same technology used in the United States and Europe.

    The Office of Communications and Electronics Services (CES) of the Philippine National Police (PNP) shared safety and survival tips for citizens during this hectic season of short and long trips, and merrymaking.

    CES Director Police Brigadier General Warren Gaspar Tolito reminded citizens of the increased possibility of accidents and emergencies during the holidays, citing increased traffic, electrical overload, improper use of fireworks, and overindulgence in food and drinks as possible triggers for vehicular and medical emergencies.

    911

    General Tolito shared the good news that the PNP can now better and more quickly respond to emergency calls in Metro Manila and provincial areas because of its enhanced E911 capabilities.

    The 911 Call Handling System from the United States lets the PNP respond to distress calls and provide emergency response at unprecedented speed with accurate pinpointing of location. PNP first responders are able to provide solutions and assistance within five minutes or less, depending on location. 

    911

    Citizens must remember only one number to dial — 911 — on their cellphones or landlines, then Press 1. They will immediately be connected to the PNP who will be able to determine their exact location and deploy first responders within seconds. They will reach the scene within the prescribed 3-5 minute limit.

    General Tolito advises everyone to keep calm and try to be as rational as possible. “Tell the person who answers what’s wrong, then share your name and location. The call handling technology will already be able to catch the contact details and pinpoint the exact location,” General Tolito said. 

    Other information like specific areas of the building or property, the number of people affected or access to the property will be helpful as well.

    911

    “If reporting a crime in progress, try to observe and gather as many details as possible: number of suspects involved, clothes worn, gender, hair cut or length of hair. If a vehicle is involved, make and color or license plates, if visible, will be very helpful,” he added.

    “The holiday season is a merry and busy season but it is a challenging time for emergency call takers and responders. This is the time when accidents from drunk driving usually occur, fires break out due to neglected appliances or Christmas lights, and people suffer medical emergencies due to overindulgence or fireworks. Thefts and break-ins also happen, especially when the property is unoccupied,” Gen. Tolito said.

    The most common cases that the PNP responds to are vehicular accidents, public disturbances, domestic violence, robbery, and theft.

    He advises residents to lock and secure their homes and vehicles before leaving, keep lights on at night or even during the day to deter robbers, and exercise caution when answering the door.

    911

    “At the first sign of trouble, call 911, then press 1,” the General advised. “We answer almost all of our calls within 1-minute and will be ready to respond and ensure that your holidays are safe and enjoyable.”

    The PNP’s quick-response operations are a direct result of the Department of the Interior and Local Government’s (DILG) Revitalized Emergency 911 initiative, its CORE system powered by NGA 911 LLC, a leading 911 service provider of Next Gen Technology of the United States, General Tolito shared.

    Make freelancing work for you (and your wallet) with Maya

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    Make freelancing work for you (and your wallet) with Maya

    Freelancing is all about freedom. You set your schedule, choose the projects you love, and call the shots in your career. Whether you’re crafting creative masterpieces, solving tech challenges, or collaborating on global contracts, being your own boss is empowering. But with great freedom comes  great financial responsibility — and that’s where Maya comes in.  

    As the #1 Digital Bank in the Philippines, Maya is built for ambitious go-getters like you. With smart tools to manage, grow, and protect your money, Maya ensures your finances keep pace with your hustle, no matter how high you set your goals.  

    More earnings, fewer fees

    Getting paid for freelancing work shouldn’t mean giving up a chunk of your hard-earned money. That’s why Maya offers free PayPal transfers, so you can access your earnings instantly without deductions or delays. To sweeten the deal, Maya gives you PHP250 cashback when you transfer at least PHP15,000 from PayPal. It’s Maya’s way of helping you keep more of what you’ve work so hard to earn.

    Make your money work harder

    Your freelancing income deserves to grow. With Maya Savings, you can earn up to 15% interest per annum, turning your holiday payouts into extra income—up to PHP1,200 more per month, by simply using Maya to spend and save. 

    Need a more focused savings plan? Take advantage of Maya’s Personal Goals, where you can create up to 5 mini savings accounts, each earning up to 6% interest per annum until January 31—perfect for saving for everything on your list. 

    If you’re looking at growing your funds further, Maya’s Time Deposit Plus offers interest rates as high as 5.75%, with flexible terms of 3, 6, or 12 months, so your money can grow while you plan ahead for the season. Saving has never been this rewarding (or easy)!

    Your hard-earned money could earn you even more—PHP1M up for grabs

    This season is all about giving, but it’s also about enjoying the fruits of your freelancing labor. Whether you’re shopping for gifts, paying bills, or treating yourself, every PHP1,000 you spend with Maya automatically gives you a shot at winning PHP1 million in cashback. It’s your chance to turn your holiday spending into something even bigger—so make those transactions count and let Maya reward you for your hard work.

    Instant funds whenever you need it

    Need a boost to upgrade your work-from-home setup? Thinking of taking a course to sharpen your skills? Or maybe an unexpected expense came out of nowhere? With Maya Easy Credit, there’s no need to dip into your hard-earned savings during emergencies. It offers you quick access to funds without the need for collateral or extra paperwork. Its financial flexibility is designed to support your goals and keep your savings intact, because you’ve worked too hard for every peso to let it slip away.

    Freelancing is about freedom, and Maya makes sure your finances align with that. It’s an all-in-one platform for managing your earnings, growing your savings, and accessing credit. No more jumping between apps or worrying about financial tools that aren’t built for you—Maya puts everything you need in one place.  

    To know more visit maya.ph and mayabank.ph, and stay updated by following @mayaiseverything on Facebook, Instagram, YouTube, and TikTok.  

    Mitsubishi Motors PH holds medical mission for Santa Rosa community

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    Mitsubishi Motors PH holds medical mission for Santa Rosa community

    Mitsubishi Philippines Corporation (MMPC), in partnership with its healthcare provider, SSMC Group of Hospitals and Clinics, recently conducted a medical mission in one of the underprivileged communities in Santa Rosa, Laguna.

    The community is situated in Sitio Hemedez, Brgy. Malitlit, Santa Rosa, Laguna, consists of approximately 180 families or around 738 individuals and faces pressing challenges in accessing essential healthcare and medical services. The majority of the residents are industrial workers, laborers, and families employed in nearby factories, who also have economic constraints that limit their ability to afford proper healthcare.

    MMPC’s medical mission aims to address some of these concerns by providing basic laboratory services, medical and dental consultations, and distribution of medicines, hygiene kits, and food packs that would help improve the health and living conditions of the people in the community.

    Several volunteers from MMPC and SSMC assisted the free medical mission. MMPC team was led by Marfel Ancheta, Vice President for Safety, Health & Environment Department, and Cristine Jumamoy, Senior Manager for General Affairs Department. 

    “Staying true to our tagline “Life Made Better”, MMPC remains dedicated in helping uplift the communities that face significant challenges. We continue to partner with local government and organizations for us to properly execute these kinds of efforts. This medical mission not only underscored MMPC’s dedication to corporate social responsibility, but also highlighted the importance of community collaboration in creating lasting positive change,” said Ancheta.

    Last-minute shopping? Infinix unwraps creativity and gaming prowess

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    Last-minute shopping? Infinix unwraps creativity and gaming prowess

    For those scrambling to find the ideal gift, Infinix offers a diverse selection of smartphones designed for various interests and budgets. Whether you’re an aspiring content creator or a hardcore gamer, there’s a device for everyone.

    This holiday season, it’s time to gift something shiny and practical for your loved ones—and yourself. A reliable smartphone that lasts and caters to creativity or gaming needs is the perfect present.

    Top Picks for Every Lifestyle

    Sleek Gamer: Infinix HOT 50 Pro+

    Known as the world’s slimmest budget gaming phone, the HOT 50 Pro+ combines performance and durability with its Helio G100 gaming chip and curved AMOLED screen for crystal-clear visuals. For under PHP 9,000, this device features high-quality specs and a 5-year TÜV fluency certification, ensuring long-lasting performance.

    This season, the HOT 50 Pro+ introduces new colorways: Aurora Green, Rising Red, Blossom Pink, and Dreamy Purple—a stylish touch for every gamer.

    Empowered Storyteller: Infinix ZERO Flip

    The Infinix ZERO Flip takes vlogging to the next level with its 4K ProStable Vlogging Camera, powered by GoPro, making it the first vlogging flip phone in the market. Equipped with a 4720mAh battery and 70W Super Charge, it keeps up with your shooting needs.

    The ZERO Flip, priced at PHP 32,999, also comes in the trendy Blossom Pink, symbolizing elegance and empowerment. Every purchase includes a free power bank this season.

    Binge Gamer: Infinix NOTE 40 5G

    Built for marathon gaming sessions, the Infinix NOTE 40 5G is powered by the Dimensity 7020 5G Chipset for smooth performance. Its 33W All-Round FastCharge and 15W Wireless MagCharge allow fast recharges, getting you back to gaming in no time.

    For Mobile Legends: Bang Bang fans, the NOTE 40 5G even features an Esmeralda-themed box sleeve, making it the perfect gift for any player.

    Daily Vlogger: Infinix ZERO 30 5G

    The Infinix ZERO 30 5G is a content creator’s dream, featuring a 4K 60FPS 50MP front vlog camera. Powered by the Mediatek Dimensity 8020 5G processor, it ensures smooth operation with up to 21GB extended RAM and a 5000mAh battery with 68W Super Charge.

    Capture every moment in crystal-clear detail, making it ideal for Instagram and TikTok enthusiasts.

    Aspiring Esports Pro: Infinix GT 20 Pro

    For serious gamers, the Infinix GT 20 Pro delivers top-tier performance with its Dimensity 8200 5G dual-chipset processor and 120FPS Display with a Stable Frame-Rate Engine. Optimized for Mobile Legends: Bang Bang, this device offers seamless visuals and heat dissipation for hours of comfortable gameplay.

    Remote Pro: XPAD

    For hybrid professionals and students, the XPAD is the ultimate device. Its 11” FHD Bright Display is perfect for work and study, while the Folax AI Personal Voice Assistant, powered by ChatGPT, provides an advanced interactive experience.

    Sweeten Your Holidays with the Infinix X-Mas Lucky Draw

    Shop Infinix smartphones this holiday season on Lazada, Shopee, TikTok Shop, or at official stores nationwide for a chance to win amazing prizes, including:

    • • A brand-new Mitsubishi Mirage G4.
    • • Dream vacations for six winners, complete with luxurious accommodations and airfare.

    The promo runs until December 31, 2024, with winners announced in January 2025.

    For more details, visit the Infinix website or follow their official Facebook page.

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