The recent year is a testament that the local event industry has taken a giant step forward. Event gimmicks now demand more interactive, immersive, engaging digital experiences. But there’s an event tech company that’s been answering the call since 2011, turning interactive event ideas to reality, redefining event experiences year after year with disruptive innovations.
Founded by Sharon Yu-Ong, Waveplay Interactive brings to life brands and event organizers’ wishlist of interactive ideas. Showcasing well over 30 Experiential Technologies and counting—from motion and sound games, interactive displays—Waveplay Interactive is the first in introducing the latest trends in event activation such as the 360 Selfie, Holo Foto, GlamShot Infinity, Runway Studio, and Copycam. These services garnered recognitions from E! Channel Asia, GMA Kapuso CoLab, and Best of Manila. The company’s international clientele from Thailand, Cambodia, and Singapore, also sought these interactive activities on their events.
Sharon shares that when Waveplay Interactive was starting, the market didn’t embrace the idea of experiential technologies right away. The company’s big break, however, came from the Philippines’ longest-running noontime TV variety show. “When we presented the group motion gaming concept to Eat Bulaga, they came on board immediately because the idea tied in with their Bayanihan Culture advocacy, where crowds work together towards a common goal,” she recalls.
Never afraid to go out of the box, Waveplay Interactive now has over 30 customizable concepts, with the company targeting at least five more to be introduced every year. Waveplay also produces super custom interactives that may not be found in their roster of services. Among its clients were top local and international brands including SM, Globe, Bayer, Dove, Nissan, Disney Philippines, PLDT, Topshop, and McDonald’s.