A survey conducted by the Boston Consulting Group (BCG) has revealed that a majority of consumers would surprisingly prefer to purchase a Windows tablet, despite Apple’s apparent domination in the market.
It’s not just BCG that reports this surprising result. Sarah Rotman Epps, a researcher for the independent research company Forrester, says that “Only 9% of consumers considering buying a tablet actively prefer an Android tablet — compared with 16% who prefer iOS and 46% who prefer Windows.”
However, we must consider that these surveys were conducted before the untimely demise of Steve Jobs. What is apparent is that Apple will be in a delicate push-and-pull stage, and it will be interesting to see how things unfold, especially with Google’s Ice Cream Sandwich (Android 4.0) gearing up for release.
Moreover, while the survey above only reflects the wants of consumers in the US and China, do you think a majority of Filipinos would also prefer a tablet running Windows? I don’t know about you, but I’m eagerly awaiting the release of Windows 8 on tablets, which is slated to come soon. In the meantime, you can check out John’s hands on preview of the dev’s build.