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JDA Day: A Discussion on the Philippine Digital Supply Chain

The JDA Software Group Inc. held its third edition of JDA Day entitled “The Next Gamer Changer: Optimizing Supply Chain Planning and Logistics,” on the 8th of May in Okada Manila, Paranaque City.

Bringing together different supply chain practitioners and leaders from manufacturing, retail, transportation, and logistic sectors, the event provided a  panoramic discussion on the current status of the Philippine Digital Supply Chain.

Bringing the event into momentum, Vishal Dhawan,  sales vice president of ASEAN & India shared his insights on  emerging supply chain imperatives aimed at breaking the barriers of traditional models. Furthering the tempo of the event, speakers then joined in for the critical discussion on supply chain planning and logistics.

The topic, digital supply chain in eCommerce and omni-channel retail, was detailed by Constantin Robertz, the managing director of  Zalora Philippines. He shared that Philippine E-commerce of physical goods is forecasted to escalate 16x over the next 10 years. He further noted  how, Zalora, among others, continue to enable brands to further expand their business by connecting with consumers digitally through  integration of systems in their supply chain.

Rosemarie Ong, COO of Wilcon Depot also shared her experience and knowledge on retail and information systems. She said that the switch to digital for Wilcon was indeed a crucial one since the business mainly focuses on home improvement retail. Equipping Wilcon Store employees with tablets allowed the company to make an appeal to customers by showing how items looked in a realistic figure.

Both Amit Bagga, regional vice president of Asia Pacific JDA Software, and  John Boe, Director of consulting services, Genie Technologies,  shared their insights on market shifts in business needs, technology disruptions, and foundations required to deliver excellent customer service.

“As more and more companies lean towards digitization, the forces of these changes make it imperative to follow suit. The stage of business maturity, the investment of priorities and commitment from management play a big role in how they can quickly leapfrog competition,” said Vishal Dhawan.