They say content is king, and it seems that it presides in a kingdom known as Netflix, in the US at least. The latest report on Global Internet Phenomena for spring 2011 from Sandvine has fingered the video-on-demand service in the US as the biggest source of consumer bandwidth in the US, accounting for 29.7 percent of peak download network traffic in the US. This ties in nicely with what Cisco executives has told us earlier today about the growth of video traffic. Still that’s a large chunk of bandwidth, and Sandvine (the company that conducted the study) concludes that “Real-Time Entertainment” sites like Netflix will grow up to 55% in traffic this year.
Via: Engadget
Source: Sandvine