Live selling, content creation, product photography, expert talks, and eight interactive zones take over SMX Aura on November 20–21
What does it take to stand out online? From presenting products through live selling to creating engaging content and building a recognizable personal brand, digital commerce is changing how entrepreneurs connect with customers.
These activities will be among the experiences at the E-Commerce Expo Philippines (ECOMEX) 2026, happening November 20–21 at the SMX Convention Center Aura in Taguig City. Powered by the Philippine SME Business Expo & Network (PHILSME), the expo expects 5,000+ attendees, with 100+ exhibitors, 160+ business solutions, and over 40 speakers.
EIGHT INTERACTIVE ZONES TO EXPLORE
ECOMEX will feature eight dedicated spaces bringing digital business activities into the event venue.
The Live Selling Arena will showcase live-selling demonstrations, while the Content Creator Lounge will connect creators and businesses around content development. The Shoot & Sell Studio will focus on product photography and video creation, and Founders Portrait will offer founders an opportunity to capture professional images for business profiles and personal branding.
The Podcast Studio will provide a setting for recorded conversations and business storytelling. Visitors can also take a break at the Human Recharge Station.
Those seeking business guidance can visit the Growth Clinic, where Community Allies from the public and private sectors will provide access to expertise, practical advice, and business support. Participating organizations include DTI’s E-Commerce Bureau (DTI-ECB), DICT’s Industry Development Bureau (DICT-IIDB), the Digital Marketing Association of the Philippines (DMAP), StartUp Village, and Toastmasters International District 75. Media Connect will provide a dedicated area for media engagement and industry connections.
“E-commerce opens up exciting possibilities for people with ideas, creativity, and an entrepreneurial spirit. We want visitors to experience these possibilities and discover new ways to turn them into business opportunities,” said Trixie Esguerra-Abrenilla, Founder of E-Commerce Expo Philippines and CEO of PHILSME Business Expo.
LEARN FROM INDUSTRY LEADERS
The conference program will feature 14 speakers, led by Chinkee Tan, followed by content creator Real Talk Darbs and entrepreneurs Cristalle Belo and Jacqueline Gutierrez, who will join ECOMEX founder Trixie Esguerra-Abrenilla in a panel on women founders reshaping commerce.
The lineup also includes Steve Sy, Janette Toral, Jungie Gumiran, Miko David, “Boss RDR,” Carlo Calimon, Jay Bernardo, Chester Sy, and Mommy N.
Topics include personal branding, content creation, AI commerce, online selling, and business growth. DTI E-Commerce Bureau Director Eryl Royce Nagtalon will deliver the keynote address, alongside a government panel featuring DICT and DOST officials.
MORE THAN AN EXHIBITION
ECOMEX combines conference sessions, exhibits, and interactive experiences with opportunities to meet businesses and service providers across the e-commerce ecosystem. Visitors can discover solutions, explore content creation, learn from practitioners and make connections with people working in digital commerce.
BE PART OF ECOMEX 2026
Free registration is available online. If you already have a free ticket, visit the registration site to explore upgrading to a VIP or Delegate Pass.
Register or explore pass options: https://ticket.ecomex.ph/