There’s been a lot of buzz lately about this year’s Super Bowl ads, and earlier this week we showed you Samsung’s minute-long spot starring Seth Rogen and Paul Rudd. Meanwhile, as you may or may not have heard, BlackBerry’s Z10 commercial, seemed to have failed to manage to live up to its pre-event hype.
http://youtu.be/MJwjq2TeLsY
A TV commercial of the Z10 in Canada (above), however, received much better feedback—praise, even. People who have seen the clip on the web have gone as far as saying that it should’ve been aired during Super Bowl in place of the “What BlackBerry 10 Can’t Do” ad (below).
http://youtu.be/UPbhzmIq9uU
The Canadian ad is entitled “Keep Moving” and the video shows us just that—a musical montage of people in motion, whether at work or play. In contrast to the Super Bowl ad, the Canadian spot highlights the BlackBerry Z10’s coolest features and shows us a little of what it can do instead of what it can’t.
It seems that the ad may have done the trick, as Bloomberg reports that the Z10 has hit record orders in Canada and is also off to a strong start in the U.K.