Around 3,800 Job Order (JO) and Contract of Service (COS) workers in the central and regional offices of the Technical Education and Skills Development Authority’s (TESDA) will now have access to the social security protection provided by the Social Security System (SSS) after the two state-run agencies sealed a partnership arrangement under the KaSSSangga Collect Program. Meanwhile, 4,300 regular employees of TESDA may also join the program as voluntary members to continue their contributions to SSS from previous private sector employment or self-employment. SSS president and chief executive officer Robert Joseph Montes De Claro (left) and TESDA director general, Secretary Jose Francisco “Kiko” B. Benitez (right) inked the agreement on 22 April 2025 at TESDA Central Office in Taguig City that will facilitate registration to SSS and payment of contributions for eligibility to the various benefits and loan programs of SSS. The KaSSSangga Collect Program is designed to extend social security coverage to workers in the government under JO and COS arrangement. SSS shall issue an Agency Reference Number to TESDA with which a contribution collection list can be uploaded to generate a Payment Reference Number which shall be used when remitting through SSS or through SSS-accredited collecting partners online or over-the-counter. |
SSS and TESDA enter partnership arrangement for social security coverage of JO, COS workers
Support your mom’s digestive health this Mother’s Day
With Mother’s Day approaching, it’s the best time to celebrate the women who hold our homes and hearts together. This special day honors mothers who navigate life’s many demands with strength, grace, and resilience, often putting the needs of their families before their own. But as they continue to give so much of themselves, it’s equally important to remind them—and ourselves—that they deserve just as much care, too. One of the most meaningful ways we can show that love? By investing in their health, starting from the gut.
Mothers are the unsung heroes, tirelessly balancing demanding careers with the never-ending responsibilities of family life. A recent Milieu Insight survey reveals just how heavy this load can be, with 66% of working mothers in the Philippines struggling to manage both duties. And even as more Filipino women are becoming proactive about their health, particularly during pregnancy and postnatal recovery, nutritional deficiencies remain a widespread concern. This has driven a demand for high-quality supplements that provide reliable, long-term support.
While it’s true that moms often power through discomfort or stress, they shouldn’t have to. Simple daily practices, like supporting gut health, can make a significant difference in their well-being. Often called the “second brain,” the gut is central to overall well-being. It plays a crucial role in regulating mood, supporting cognitive function, boosting immune defense, and managing stress. For women, hormonal shifts during menstruation, pregnancy, and menopause can disrupt gut health, leading to issues like bloating, fatigue, and constipation. A balanced gut can help ease these fluctuations, promote clearer skin, and improve nutrient absorption. But when it’s out of balance, the gut often sends subtle yet disruptive signals, like indigestion, nausea, or heartburn. Many people normalize these symptoms, brushing them off as minor inconveniences, even though they can be early signs of deeper imbalances. Consequently, supporting gut health isn’t just about digestion; it’s vital for emotional resilience, hormonal balance, and long-term wellness. Ignoring these signals means overlooking a vital foundation for overall health.
Recognizing the importance of gut health, especially for moms managing the demands of daily life, LAC Philippines offers two simple yet powerful solutions: LAC GastroRX® Digest Enzymes and LAC Women’s Probiotic Complex. These products are designed to support digestive health and overall wellness, making them the perfect Mother’s Day gift to ensure they don’t have to sacrifice their well-being while caring for everyone else.
LAC GastroRX® Digest Enzymes is a plant-based formula made from fruit and vegetable extracts rich in natural enzymes. It helps break down fats, carbohydrates, and proteins in food, promoting better nutrient absorption and easing common digestive concerns like bloating and gas. It’s ideal for those dealing with stress- or age-related indigestion and comes in a convenient daily stick format. Simply take 1–2 sticks daily for adults or 1 stick for children above six, either on its own or with water.
Meanwhile, LAC Women’s Probiotic Complex provides 10 clinically researched strains of beneficial gut bacteria, delivering 30 billion CFUs to promote gastrointestinal, urinary, and immune health. This potent blend helps maintain healthy gut bacteria levels, which diet, stress, antibiotics, and food contamination can disrupt. Fortified with cranberry fruit extract, it helps prevent urinary tract infections (UTIs) by inhibiting harmful bacteria growth. This formula promotes better digestion, eases bloating and constipation, supports skin health by reducing toxins, and strengthens immune health. Taken daily with food, it’s an essential part of any wellness routine.
Let’s give our mothers more than just a gesture this Mother’s Day. Let’s offer lasting, everyday support that helps them feel stronger, brighter, and more balanced. With thoughtful digestive care, we empower the women in our lives to continue doing what they do best: loving unconditionally and nurturing endlessly. Let’s celebrate them not just for everything they’ve done, but for who they are—remarkable women who deserve the very best, inside and out.
PBBM, MVP unveil first AI-ready hyperscale data center in PH
President Ferdinand R. Marcos Jr. and PLDT Chairman Manuel V. Pangilinan led the inauguration of VITRO Sta. Rosa (VSR), the country’s first hyperscale data center built specifically for Artificial Intelligence (AI) workloads.
Located in Laguna’s fast-growing tech corridor, VSR is developed by VITRO Inc., a subsidiary of ePLDT and the data center arm of PLDT.
“The inauguration of VSR signals the country’s readiness to attract the world’s largest technology companies and showcase our regional competitiveness in the digital space. More than that, this technological development is an investment in the future of every Filipino,” President Marcos said.
“We do intend to expand our data center capability for up to 500 MW. We have to be at least equal to the capacity of Malaysia…You have our pledge, Mr. President, to make the Philippines a data center hub,” Pangilinan said.
Operational since July 2024, the 50-megawatt facility is now home to telecom providers, enterprises, and global cloud technology companies. It sets a new standard for secure, high-performance, AI-ready infrastructure in the Philippines.
At the heart of its AI capabilities are NVIDIA-powered GPU servers hosted within VSR. Through these, ePLDT offers GPU as a Service (GPUaaS)—a first in the country. This on-demand computing model enables businesses to access powerful AI tools without heavy upfront investment. Through this service, those in banking, fintech, healthcare, logistics, and government can build and scale AI applications faster, more securely, and at lower cost.
VSR is fully integrated into PLDT’s domestic fiber footprint and linked globally via international cable systems including Jupiter, Asia Direct Cable, and the upcoming Apricot. Its carrier-neutral design also allows connections to multiple telcos, ensuring robust network diversity and resilience.
As AI adoption accelerates globally, VSR strengthens the Philippines’ bid to become a regional hub for digital innovation. It supports the country’s ambitions to attract global investment, foster local tech development, and drive economic growth.
PLDT Group’s investment in data centers and connectivity aligns with its mission to bridge the digital divide, expand access to technology, and contribute to the United Nations Sustainable Development Goals—particularly SDG 9 on industry, innovation, and infrastructure.
ASUS ROG launches new OLED gaming monitors and peripherals
ASUS Republic of Gamers (ROG) announced their new products at the ROG launch event on April 22, 2025, at Spacelab Manila Studio in Marikina City. The new products include new ROG OLED monitors, gaming keyboards, mice, and headsets. Also showcased at the event were the latest components announced at CES 2025. APEX Racing also displayed its latest racing sim, powered by ASUS’ latest gaming PC components.
The Chosen One
The ROG Swift OLED PG32UCDM boasts a 32-inch 4K QD-OLED panel that delivers astounding visuals at a buttery-smooth 240 Hz. Powered by third-generation QD-OLED technology, the PG32UCDM delivers vibrant colors, the deepest black hues, and the brightest highlights. Plus, the 0.03ms response time ensures blur-free action, even in intense gameplay. Inside, an advanced custom heatsink offers exceptional cooling to reduce the likelihood of burn-in and improve the performance and longevity of the OLED panel. This premium monitor is designed for gamers who demand the very best, offering an unbeatable combination of size, image quality, and refresh rate speed for exhilarating gaming experiences.
See Ahead
The ROG Swift OLED PG27UCDM is a 27-inch, 240Hz 4K gaming monitor that boasts the latest fourth-generation QD-OLED technology to deliver supersharp visuals and crisp text. The cutting-edge QD-OLED panel offers greater longevity than previous OLED technologies and minimal flicker, even when frame rates fluctuate. With the addition of the Neo Proximity Sensor in the new ROG OLED Care Pro suite, the monitor transitions to a black screen when no user is detected, guarding against burn-in. Built-in DisplayPort™ 2.1a UHBR20 provides a full 80Gbps bandwidth to support uncompressed 4K visuals at a stunning 240Hz to elevate viewing experiences to the next level.
Have It All
The ROG Swift OLED PG32UCDP is a 32-inch WOLED gaming monitor with a groundbreaking dual-mode feature that lets you switch between 4K @ 240Hz or FHD @ 480Hz visuals. Third-generation ROG OLED technology delivers vibrant colors, the deepest black hues, and the brightest highlights. And a 0.03ms gray-to-gray (GTG) response time ensures blur-free action, even during intense gameplay. Plus, a new AI Assistant improves gaming experience, and an advanced custom heatsink provides exceptional passive cooling performance to reduce the risk of burn-in, helping ensure longevity of the OLED panel.
World’s First Glossy WOLED Gaming Monitor
The 27-inch ROG Strix OLED XG27AQDMG gaming monitor boasts an exclusive 1440p glossy WOLED panel with a 240 Hz refresh rate, OLED Anti-flicker technology, and 0.03ms gray-to-gray (GTG) response time for immersive, fast-paced gaming. A large custom heatsink provides exceptional cooling performance, while ASUS OLED Care functions reduce the risk of burn-in to ensure longevity of the OLED panel.
360HZ QD-OLED Gaming Monitor
The 27-inch ROG Strix OLED XG27ACDNG gaming monitor boasts an exclusive 1440p QD-OLED panel with a 360Hz refresh rate, OLED Anti-flicker technology and 0.03ms gray-to-gray (GTG) response time for immersive, fast-paced gaming. Custom heatsink provides exceptional cooling performance, while ASUS OLED Care+ functions reduce the risk of burn-in to ensure longevity of the OLED panel.
Crafted for Immersion
The ROG Azoth X is a 75% custom gaming keyboard built for discerning gamers and keyboard enthusiasts who demand precision and versatility. It features hot-swappable ROG NX Mechanical Switches V2 and dye-sublimated Stellar-themed ROG keycaps for enhanced durability and aesthetics. A south-facing PCB ensures compatibility with a broad range of switches and keycaps, while five dampening players, a gasket mount, and an FR4 positioning plate work in unison to provide refined typing experiences. The Azoth X boasts an OLED display with intuitive controls, tri-mode connectivity including 2.4GHz ROG SpeedNova technology, a silicone wrist rest, three tilt angles, and Mac support.
All Around Battlestation
ROG Strix Scope II X is an all-round battlestation, featuring hot-swappable ROG NX Mechanical Switches V2 with refined tuning, durable PBT doubleshot keycaps or UV-coated ABS keycaps for a premium feel and shine resistance, multi-function quick controls, streaming hotkeys, and a detachable wrist rest for enhanced comfort.
Revolutionary Gaming Immersion
The ROG Delta II features tri-mode connectivity and is primed for competitive gaming with its ultra-low latency 2.4 GHz connection. It features 50 mm titanium-plated diaphragm drivers, delivering authentic and balanced audio to enrich gaming and other experiences. For team-based gaming, the 10 mm super-wideband boom microphone ensures you’re heard clearly even in the most intense firefights. Additionally, DualFlow Audio technology allows you to listen to two connected sources simultaneously – and even answer mobile calls by simply pressing a button on the earcup, so you won’t miss a beat.
Precision with Style
The ROG Keris II Origin wireless gaming mouse delivers a lethal combination of performance and gaming immersion. With an esports-pro-tested ergonomic shape and weighing just 65 grams, the Keris II Origin offers unmatched control, dazzling 3-zone RGB lighting, and other industry-leading features to help you unleash your potential in any game.
Triple Protection for a Smooth Glide
Get ready to spread your gear and carry your gear and games with the extended ROG Scabbard II Arctic Gray XXL mouse pad. It is made out of durable fabric with a protective coating that repels water, oil, and dust, plus flat-stitched edges made thinner and narrower to provide a reliable and comfortable mouse gliding surface all year round.
TUF Gaming X Hatsune Miku
ASUS is partnering with Crypton Future Media to bring a cybernetic fusion to gaming with the TUF Gaming x Hatsune Miku collection. The debut lineup includes a headset, keyboard, mouse, and mouse pad—combining TUF Gaming’s mechanical armor aesthetics with Miku’s signature blue-green and pink color scheme. This special-edition collection blends iconic TUF Gaming design with the vibrant and playful Miku spirit, enabling gamers and fans to create futuristic setups with go-to peripherals.
TUF Gaming Mini Wireless Mouse (Hatsune Miku Edition)
The TUF Gaming Mini Wireless Mouse Hatsune Miku edition is an ultralight 65-gram mouse with a form factor optimized for portability and comfort. It is the perfect on-the-go companion, offering great flexibility with tri-mode connectivity and featuring up to 134 hours of battery life in Bluetooth mode. Its mechanical switches boast a 100-million-click lifespan for astounding longevity. This special Hatsune Miku edition combines TUF Gaming’s mechanical-armor aesthetics with Miku’s signature white, turquoise, and pink color scheme, embodying the vibrant and playful Miku spirit.
TUF Gaming K3 Gen II Keyboard (Hatsune Miku Edition)
The TUF Gaming K3 Gen II Hatsune Miku Edition gaming keyboard features Hatsune Miku’s signature color scheme. Built for durability, it boasts an IP57 waterproof and dust-resistant rating, protecting against spills and debris. The optical-mechanical RGB switches offer a 100-million keystroke lifespan, while the advanced gasket mount design and dampening foam deliver a refined typing experience. Additionally, the detachable top cover allows for effortless customization and easy maintenance.
TUF Gaming H1 Gen II Headset (Hatsune Miku Edition)
The TUF Gaming H1 Gen II Hatsune Miku Edition gaming headset offers truly immersive audio with rich, deep bass response thanks to 40mm ASUS Essence drivers and virtual 7.1 surround sound. It includes a TeamSpeak-certified microphone to deliver clear voice comms. Moreover, its lightweight 297-gram design with metal suspension headband ensures comfortable all-day gaming.
TUF Gaming P1 Mousepad (Hatsune Miku Edition)
TUF Gaming P1 is a 360 x 260mm portable mouse pad with a smooth, gaming-optimized cloth surface for accurate and responsive tracking. It features a water-resistant surface and anti-fray stitching for everyday durability, plus a non-slip rubber base to ensure that it stays securely in place ― even during the most heated moments.
Availability & Pricing
These products will be available in the Philippines starting Q2 of 2025.
Turn up the heat on portraits this summer with vivo V50’s ZEISS Style Bokeh
Summer is officially here, and it’s time to turn up the heat—not just with your style, but with the way you capture it with vivo V50.
With the power of vivo V50’s ZEISS Style Bokeh, users can now elevate their mobile photography with refined depth, emotion, and artistic precision—tailored for modern professionals, content creators, and anyone who values visuals that offers perspective.
Pro Portraits, Instantly
The vivo V50’s 50MP OIS Main Camera already takes sharp, high-quality images, but summer is the perfect time to explore its ZEISS-powered Bokeh Flare Effects. These eight iconic styles don’t just blur your background—they bring your vibe into focus.
You’re wondering, how to turn it on? (Spoiler: It’s easy!)
Next time you’re in Portrait Mode, check the middle right corner of your screen. See that ZEISS icon? Tap it. Boom — seven iconic bokeh styles ready to play.
- Biotar – This one’s a little hypnotic. The swirl effect draws all eyes to you. Inspired by the legendary ZEISS Biotar lens, this dreamy aesthetic usually comes with a price tag of PHP23K. Now, it comes with a tap!
- B-Speed – Inject energy into stillness. This effect creates a distinct and pleasing out-of-focus area with a shallow depth of field. This bold style is based on the ultra-rare B-Speed lens, valued at jaw-dropping PHP219K!
- Sonnar – Smooth and subtly glamorous, this mode is inspired by the ZEISS Sonnar lens (worth PHP28K), perfect for a dressed to impress for that “quiet luxury” vibe on warm summer evenings.
- Planar – Designed after the ZEISS Planar lens (worth PHP60K), this one’s all about precision. It masterfully manipulates both sharpness and soft focus to pin point the background lighting.
- Distagon – It creates a distinctive circular, often centrally placed, soft-focus spot within the image. This effect reflects the PHP 83K value of the actual ZEISS Distagon lens.
- Cineflare – Add a kiss of nostalgia and some signature light play with this dreamy style. Borrowing from the Cineflare lens, a filmmaking favorite worth around PHP136K, it gives your snapshots a silver-screen shimmer.
Cinematic
- Cinematic – Moody, dramatic, unforgettable. When life feels like a scene from a film, this bokeh, inspired by the Cinematic lens (also worth a solid PHP136K), brings the shadows, tones, and storytelling straight to your shots.
Your Iconic Portrait Starts Here.
Whether you’re refreshing your feed with aesthetic reels, documenting your travels, or just vibing with friends by the shore—vivo V50 is the summer magic! This isn’t just about portraits, it’s about preserving every feeling, every light leak, and every memory in style.
Enjoy the exquisite collection-grade lenses of vivo V50 for as low as PHP26,999 at any vivo concept store, kiosk, or online via the vivo e-store, Shopee, and Lazada.
Smart keeps mom connected as daughter pursues international fencing dreams
For virtual assistance executive Mygie Capina, supporting her 15-year-old daughter Miyake’s journey as an internationally ranked fencer requires a delicate balance.
Miyake, who began fencing in 2017, is ranked fourth in the Philippines at the senior level, and is a member of the National Training pool and the De La Salle Zobel fencing varsity team. Key to Miyake’s success are access to quality coaching and exposure to trainings and competitions. The mother and daughter pair travels abroad three to four times a year for these events, including the recent Junior and Cadet World Championship in China.
Balancing her demanding career with her daughter’s rigorous training requires Mygie to stay connected at all times through digital tools like international VoIP calls, messaging apps and email. “I need to be constantly online to stay in contact with my colleagues and team,” she explains.
The international roaming service of Smart Communications, Inc. (Smart) plays a crucial role in enabling Mygie to seamlessly manage her work while supporting Miyake’s athletic pursuits. “It’s easier for me since it’s part of my postpaid plan. I don’t have to worry about ordering an international SIM card or mobile WiFi device when we travel,” she says. Instead, she simply subscribes to a roaming package and turns on her mobile data.
“It’s easier if you’re on the phone connected to international roaming instead of searching for a restaurant or coffee shop for WiFi connection,” Mygie adds.
Activating Smart’s international roaming service is a breeze, according to Mygie. “It’s easy when I’ve already subscribed to a package using the GigaRoam website. We just receive a welcome message once we land in a different country,” she states.
For those unfamiliar with the service, Mygie advises checking data usage to avoid billing surprises, particularly via the Smart App and the Giga Roam website or seeking assistance through the Smart Facebook chat.
With Smart’s international roaming service, Mygie effectively juggles her responsibilities as a business owner and a supportive parent to an internationally ranked athlete.
For more information on Smart’s roaming services, download the Smart App or visit the Giga Roam website.
HUAWEI FreeArc: Your ultimate fitness companion with open-ear comfort, secure fit, and IP57 resistance
HUAWEI forays into open-ear earbuds with earhooks as it introduces the HUAWEI FreeArc, the ultimate wireless earbuds engineered for maximum comfort and stability. These earbuds are designed to stay securely in place even during the most vigorous physical activities. Its open-ear design allows users to listen to their favorite songs and take private calls while staying aware of their surroundings.
Secure Fit and Comfort in Every Move
HUAWEI designed the HUAWEI FreeArc for high-movement activities. The iconic C-bridge design, developed through the analysis of over 10,000 auricle data points, provides scientifically optimized structure for superior comfort and stability. The 140° Optimal Triangle structure enhances the HUAWEI FreeArc’s secure fit, keeping it snug, comfortable, and secure even during dynamic movement like flips, aerial yoga, outdoor running, and racket sports.
The HUAWEI FreeArc’s proper weight distribution is achieved through an innovative Gravity Balance design, reducing pressure points and ensuring comfort in every move. The S-shaped curves of the earbuds conform to the natural contours of the ear to enhance its overall fit. Meanwhile, the droplet-shaped design of the earhooks improves snugness for a more secure and ergonomic fit.
For ultimate comfort, the HUAWEI FreeArc is crafted from 0.7mm Ni-Ti shape-memory alloy to adapt to the wearers’ unique ear shape while maintaining the earbuds’ durability. Furthermore, 81.5% of the HUAWEI FreeArc’s surface is covered with skin-friendly, hypoallergenic liquid silicone that offers a soft and irritation-free feel, perfect for extended wear.
Sterling Sound and Stable Connection for Enhanced Listening Experience
The HUAWEI FreeArc offers an open-ear listening experience that allows users to stay connected to their surroundings while enjoying high-quality audio. Whether users are commuting, working out, or going on a run outdoors, the earbuds’ open-ear design enhances situational awareness to keep users safe while they immerse in their listening. When indoors, users can experience crystal-clear calls with loved ones using the HUAWEI FreeArc even while they are cooking or cleaning up around the house. These earbuds deliver rich, sterling sound powered by a highly sensitive 17x12mm driver unit. The dynamic bass algorithm and adaptive equal-loudness algorithm deliver deep, punchy bass while maintaining rich, balanced sound across all frequencies.
Multi-EQ modes and EQ customization allow users to fine-tune their listening experience tailored to their preferences. Users can enjoy private listening with the HUAWEI FreeArc’s sound leakage reduction technology that directs sound waves efficiently. The earbuds’ prime dual-mic layout and triple-noise canceling system with 4m/s wind noise resistance ensure crystal-clear calls and voice clarity even in noisy environments and scenarios like cycling with wind coming through. The HUAWEI FreeArc also offers ultra-stable connection in any environment. The advanced smart antenna and anti-interference technology maintain connectivity even over long distances of up to a 400m runway or in a 100m² office.
Durable, Flagship Craftsmanship That Can Handle Anything
As HUAWEI’s first true wireless stereo (TWS) earbuds with an IP57 water resistance, the HUAWEI FreeArc is engineered to withstand splashes, sweat, and rain. The earbuds are also designed with enhanced dust resistance, ensuring the HUAWEI FreeArc is ready for anything. Rigorously tested with 20,000 reliability and bending tests, these earbuds are built to endure intense workouts and daily adventures without compromising performance.
The earbuds feature a premium metallic runway ring logo created through flagship-level PPVD process with 6 layers of spray and 5 layers of coating. This enhances the HUAWEI FreeArc’s durability while maintaining its sleek, stylish finish.
HUAWEI FreeArc: Most Comfortable & Secure Fit Open-Ear TWS Earbuds with Sterling Sound, IP57 Water Resistance, & Stable Connection
The HUAWEI FreeArc is coming this April 2025. Visit your nearest HUAWEI Experience Stores or check out HUAWEI’s website and official social media pages to be updated with the latest updates on the official launch of the newest TWS earbuds from HUAWEI.
To learn more about the HUAWEI FreeArc, visit HUAWEI’s official website or social media accounts (Facebook | Instagram).
New Mazda BT-50 enables you to live your passion
Mazda Philippines launches the new 2025 BT-50, a pickup truck that goes beyond the specs, to deliver performance and technology that enables you to live your life’s passion, whatever it may be. Significantly enhanced both inside and out, it is ready for adventure, big or small, routine or extraordinary.
“The BT-50 is an integral and important member of the Mazda family,” says Steven Tan, president and CEO of Mazda Philippines. The current-generation BT-50 was launched in 2021 and since then, has been well-received with thousands finding homes across the country.”
“The new BT-50, with its bolder design and long list of standard features goes beyond the numbers. Like other Mazda vehicles which are human-centric in their design, it’s an enabler for life’s passions. With that, it’s a compelling choice, regardless of the task at hand,” Tan continued.
Expressive Mazda Design
The BT-50 sports a bolder exterior look that progresses Mazda’s signature KODO – Soul of Motion design. It is most impactful from the front where the new Black Metallic Signature Wing grille and hexagonal inserts reflect the Mazda DNA, while exerting a sense of resolute capability. It is framed by new standard LED headlights with adjustable leveling control for optimal visibility even at full loads.
The front bumper has been resculpted with the daytime running lights moving from the fog lamp cluster to the headlamps. In its place are new integrated air vents which, together with the new air curtain underneath the front bumper, improve its aerodynamics for enhanced real-world fuel efficiency. A front skid plate further enhances its character.
At the rear, the BT-50’s expressive appearance has been heightened with a distinctive ridged design along the bottom edge of the tailgate. A new Tailgate Assist function reduces the effort needed to open or close the tailgate, making it convenient to load items. New LED taillamps with Emergency Stop Signal function and a larger Mazda logo complete the look. Other changes include body-colored sideview mirrors and exclusive alloy wheel designs.
Adding to the BT-50’s powerful stance, the BT-50 4×4 Pangolin exclusively sports a Brilliant Black Fashion Bar with Pangolin badges, roof rails, two-tone fender flares, a revolver cargo bed cover, and 18-inch Diamond Cut alloy wheels with All-Terrain tires.
Enhanced Capability & Reliability
Extensively tested in a variety of road conditions, the BT-50 delivers tried-and-tested capability and dependability.
The BT-50 is powered by a 3.0-liter DOHC turbo diesel engine delivering 190PS at 3,600rpm and 450Nm of torque from 1,600 to 2,600rpm. Pairing a 6-speed automatic with Manual Mode, it delivers usable performance with superb fuel economy in a wide range of driving scenarios. Standard Hill Launch Assist prevents it from rolling backward when accelerating from a stop on an incline by briefly holding the brakes when the driver transitions from the brake pedal to the accelerator pedal.
The BT-50’s frame is composed of high-tensile steel, making it strong and more rigid, while keeping it lightweight. It allows for a 1-ton payload capacity and up to 3,500 kilograms of towing capacity. The high-riding suspension provides up to 240mm of ground clearance, and supplemented with 800mm water wading capability, results in a BT-50 that can traverse any obstacle with peace of mind.
Exclusive to the BT-50 4×4 Pangolin is a new Rough Terrain Mode. Working in tandem with the Shift-on-the-Fly 4×4 system and Electronic Rear Differential Lock, it modulates throttle and brake inputs and prevents wheelspin by instantly sending power to the wheels with the most grip, ensuring exceptional traction on the most challenging surfaces. Hill Descent Control automatically maintains its speed when driving downhill, allowing the driver to focus purely on steering, enhancing safety, and reducing fatigue.
Value-for-Money Equipment
The changes to the BT-50 are just as comprehensive inside the cabin. It is thoughtfully equipped with an abundance of standard features and accessories that make it ready for life straight from the showroom floor.
A new Human Machine Interface (HMI), measuring up to 9 inches, improves the overall ergonomics and functionality. This center infotainment screen is presented with a more responsive touchscreen. The updated interface includes a built-in clinometer that displays the pitch and roll of the BT-50 in real-time. It also serves as the display not just to the standard wireless Apple CarPlay and Android Auto, but to the new 360-degree camera with built-in digital video recording that functions as an onboard dash camera to provide an extra layer of security while driving. A row of capacitive touch buttons and physical knobs for the volume and tuning make it more intuitive than ever, while USB Type C ports enable compatibility with the latest smartphones. On the BT-50 4×4 Pangolin, the ADAS functions are also now accessible through the infotainment screen.
Another visual highlight is the sophisticated interior color scheme. The BT-40 4×2 showcases Black and Terracotta Leather Seats with Leganu Suede inserts, exclusively designed for the Philippine market. This is matched by a black leather steering wheel and front center armrest with terracotta stitching, and terracotta door armrests. The BT-50 4×4 Pangolin, meanwhile, features all-black leather seats with perforated detailing and 8-way power adjustment for the driver.
All-weather floor mats are now standard on the BT-50. Made of tough and durable Thermoplastic Polyolefins (TPO) material, these deep dish, anti-slip floor mats are easy to clean and protect the floor from all liquids, dirt, and foul odors.
Exclusive to the BT-50 4×4 Pangolin are features such as a new 7-inch LCD meter cluster that clearly presents user-customizable information to the driver, a 15-watt wireless charger, an 8-speaker sound system that includes a pair of roof-mounted speakers, dual-zone climate control with rear vents, and Smart Keyless Entry with Remote Engine Start and Walk Away Auto Door Locks.
Finally, the suite of advanced driver assistance systems (ADAS) on the BT-50 4×4 Pangolin has been comprehensively updated, starting with new front stereo cameras with double the field of view. This further optimizes features such as the Adaptive Cruise Control, Front Autonomous Emergency Braking, and Lane Departure Warning. New for 2025 are functions such as Pedal Misapplication Mitigation, Rear Autonomous Emergency Braking, Rear Cross Traffic Brake, Multi-Collision Brake, and Driver Attention Assist.
Worry-Free Ownership
BT-50 owners are free to pursue their passions without worrying about any maintenance costs or finding assistance when needed.
It offers Mazda’s industry-leading 5-year Free Service Plan that incorporates lubricants, parts, and labor replacements recommended by Mazda Japan for five years. This shields owners from budgeting and even cost inflation concerns during the first five years of their ownership, allowing them to use these savings on whatever their passion is in life.
In addition, the BT-50 includes complimentary 3-year 24/7 Emergency Roadside Assistance that gives owners peace of mind knowing that roadside help is always just a call away whenever untoward situations occur.
Variants, Colors, and Pricing
The new Mazda BT-50 is offered in six exterior colors, both of which are available on both variants. Three all-new colors—Red Earth Metallic, Sailing Blue Metallic, and Geode White Pearl—are introduced for 2025, while three colors—Ingot Silver Metallic, Concrete Gray Mica, and True Black Mica—are carried over from the current BT-50.
Perfectly embodying the spirit of life and adventure, the Mazda BT-50 with its bold design and enhanced capability comes in two variants: the BT-50 4.0 4×2 priced at PHP1,550,000 and the BT-50 4×4 Pangolin priced at PHP1,850,000.
The new Mazda BT-50 is now available for viewing at all Mazda dealerships starting on Friday, April 25.
In line with the launch of the new Mazda BT-50, Mazda Philippines is introducing an exclusive All-In Downpayment Campaign in partnership with East West Bank, aimed at making Mazda ownership more accessible than ever. From April 25 to July 31, 2025, customers nationwide can avail of this special offer at any of the 14 Mazda dealerships, applicable to all BT-50 variants—including the rugged 4×4 AT Pangolin Edition and the versatile 4×2 AT. Under this limited-time promotion, customers can drive home the BT-50 4×4 AT Pangolin Edition for just PHP150,000 all-in downpayment, or the BT-50 4×2 AT for only PHP100,000 all-in downpayment. The scheme is based on a 20% downpayment from the vehicle’s Manufacturer’s Suggested Retail Price (MSRP), with flexible financing terms of up to 60 months. The all-in package also includes chattel mortgage, LTO registration, and other standard expenses, subject to East West Bank’s evaluation and approval.
Bermaz Auto Philippines, Inc. (Mazda Philippines) is the exclusive distributor of Mazda vehicles and parts in the Philippines.
SMC, KORAIL sign agreement to move MRT-7 closer to full operations
SMC MRT-7 Corporation, a wholly owned subsidiary of San Miguel Corporation’s (SMC) infrastructure unit, has signed an Operations and Maintenance (O&M) Services Agreement with Korea Railroad Corporation (KORAIL), South Korea’s national railway operator, to support the next phase of MRT-7 as it moves closer to full operations.
Under the agreement, KORAIL will continue its advisory role — helping guide the setup of MRT- 7’s core operational systems, safety protocols, and maintenance programs. SMC MRT-7 Corp. holds the concession to build, operate, and maintain the MRT-7, which links Metro Manila to Bulacan via Commonwealth Avenue.
The signing ceremony was attended by SMC chairman and CEO Ramon S. Ang, KORAIL president and CEO Han Moon Hee, Vice Minister Baek Won Kug of Korea’s Ministry of Land, Infrastructure and Transport, and His Excellency Lee Sang-hwa, Ambassador of the Republic of Korea to the Philippines. The Department of Transportation was represented by Undersecretaries Giovanni Lopez, Timothy John Batan, and Jonathan Ronulo.
With its extensive experience in running large-scale rail networks, KORAIL will provide technical expertise to ensure a smooth transition from construction to daily operations.
The engagement starts in July 2025, with the first six to 12 months focused on completing pre- operational requirements and stabilizing key systems. Over the long term, KORAIL will continue to provide technical support for operations and maintenance to help maintain continuity, support knowledge transfer, and apply global best practices throughout the system.
“This is a critical step as we move closer to delivering MRT-7 to the public,” said Ang. “We have faced delays — mostly due to right-of-way issues — but we have stayed focused. With all trains expected to be running and tested by the end of this year, and full operations targeted for 2026, this partnership with KORAIL brings us closer to our goal.”
KORAIL operates South Korea’s extensive rail network, including the high-speed KTX system, metropolitan commuter lines, and intercity services. It is recognized globally for its strong track record in safety, technology integration, infrastructure management, and workforce development.
Ang acknowledged the DOTr’s active, hands-on role in moving the project forward, led by Secretary Vince Dizon. He credited the department’s leadership and coordination across agencies as instrumental in keeping stakeholders aligned and maintaining steady progress.
“This agreement brings together strong public and private sector efforts,” Ang added. “At San Miguel, we remain committed to building projects that not only improve everyday life for Filipinos, but also contribute to sustainable growth for our economy.”
For the government’s part, Sec. Dizon reiterated President Marcos’ instruction to ease the burden of the commuting public by having reliable mass transport systems such as railways.
“We prioritize passengers, we focus on the plight of the commuters. We are ensuring that an infrastructure or a transport project such as a railway system is not only safe and efficient but
will also provide comfort to commuters and lessen their travel time,” Dizon said in remarks read by Undersecretary for Railways Timothy John R. Batan.
KORAIL officials described their renewed partnership with SMC as a “landmark of cooperation and mutual prosperity, enabling the Philippines’ premiere corporation to excel in the new arena of rail.”
“I am confident that the fusion of KORAIL’s technical expertise with San Miguel’s managerial prowess will make MRT-7 the finest rail in the Philippines,” said KORAIL’s Han.
“I am certain that the success of MRT-7 will become a role model for Philippine railway projects and dramatically improve mobility and quality of life for the Filipino people,” he added.
The MRT-7 project is a 22-kilometer elevated railway that will connect North Avenue in Quezon City to San Jose del Monte, Bulacan, with 14 stations. Once operational, it is expected to significantly cut travel time, decongest major road corridors, and improve mobility across Metro Manila and nearby provinces.
CIBI partners with SEC to enhance data access and boost financial transparency
CIBI Information, Inc., the country’s first and only local credit bureau, has partnered with the Securities and Exchange Commission (SEC) to improve transparency in the financial ecosystem through enhanced data sharing. This collaboration grants CIBI access to reliable regulatory data to strengthen its services for businesses and individuals.
The partnership addresses a key challenge: limited direct access to comprehensive regulatory data. This gap makes it difficult to conduct thorough due diligence, verify company legitimacy, assess risks, and make informed decisions. With access to the SEC’s eSEARCH platform, CIBI can integrate critical regulatory data into its services, offering more efficient and reliable solutions.
At the signing event, CIBI president and CEO Pia Arellano said, “This collaboration between the Securities and Exchange Commission and CIBI Information, Inc. is a powerful step toward bridging the information gap and strengthening the financial ecosystem in our country. With this partnership, we are opening new doors to opportunities for businesses, particularly SMEs, helping them evaluate partners, assess risks, and build trust in their transactions.”
For CIBI’s clients, direct access to SEC-verified data enhances the quality, accuracy, and reliability of their existing data systems. With a more comprehensive and credible information base, businesses can make faster, better-informed decisions. Individual clients also benefit from increased trust, knowing they are relying on verified, credible data.
“It has been one of our foremost goals to keep the agency abreast with evolving technology to make sure that our stakeholders get the services they need in the best way possible…We hope that this MOA will help both the SEC and CIBI in accelerating our shared commitment to improving the business environment in our country,” chairperson Aquino said in a speech during the event.
The partnership benefits more than just CIBI and its clients—it also supports the regulatory framework by promoting transparency, data integrity, and efficient information sharing. Improved access to accurate data enables financial institutions to extend credit with greater confidence, helping drive financial inclusion and nationwide economic resilience.
Filipino artist Warren Trinidad wins Vinfast VF 3 Design Challenge
VinFast Philippines wrapped up its VF 3: Brave New Imagination Creators Challenge this April at the 2025 Manila International Auto Show (MIAS), announcing graphic designer Warren Carlo Trinidad as the grand prize winner for his standout decal design titled “Lakbay (Journey).”
Launched in March 2025, the nationwide VF 3 Design contest invited Filipino creatives to reimagine the VinFast VF 3, the brand’s all-electric mini SUV, with original decal concepts. Among the many entries, Trinidad’s work stood out for its compelling visual storytelling, which captured themes of movement, adventure, and Filipino heritage.
“My design is inspired by travel, as it’s how I unwind and reconnect with myself,” Trinidad shared. “This contest gave me the perfect canvas to mix what I love most: creativity, culture, and color. I’m excited to take my new VF 3 on the road with Lakbay on full display!”
As the first prize winner, Trinidad received a brand-new VF 3 featuring his design, making him not just a creator but also the proud owner of his vision come to life. Other top finalists were recognized during the awarding ceremony at the VinFast booth at the 2025 Manila International Auto Show, taking home cash prizes for their outstanding entries.
The VF 3 Design Challenge was judged by a panel of renowned creatives and industry professionals, including decal entrepreneur Gino Roberto, toy and graffiti artist Eryk “Creon Chkn” Lalic, and graphic designer Chuck Alpajaro. They praised the high level of artistry and cultural storytelling present in the submissions.
Beyond the Creators Challenge, VinFast has been actively embracing Filipino culture through meaningful collaborations with local artists and creatives. Most recently, the VF 3 made a vibrant appearance in the music video of rising P-pop girl group KAIA, reflecting the brand’s innovative approach to marketing and its strong connection to Pinoy culture. These initiatives are part of VinFast’s broader effort to resonate with a new generation of Filipino car buyers by blending technology, creativity, and cultural relevance.
The VinFast VF 3 is a compact electric SUV packed with features, including up to 40 horsepower, 215km range, a 10-inch infotainment screen, and fast-charging that reaches 70% in just 36 minutes. Priced starting at PHP745,000, it also boasts a 7-year (or 160,000km) vehicle warranty and an 8-year battery warranty with unlimited mileage.
VinFast continues to expand its footprint in the Philippines with six new dealerships and more than 60 service points in development. A recent MOU with Motech Automotive Philippines and JIGA Auto Service further extends support for EV servicing across over 100 authorized facilities, all aligned with the company’s mission for a greener future.
For more information, visit https://vinfastauto.ph/ and follow VinFast Philippines on Facebook and Instagram.
Experience more with HONOR X5b Plus – now on Globe Postpaid GPlan 599!
Your reliable and sleek smartphone is now within reach! The HONOR X5b Plus is officially available with Globe Postpaid GPlan 599, and it’s yours with just a PHP500 cash out.
This exciting offer provides users with 2GB of data, 100 all-net texts, and 100 all-net call minutes, ensuring you stay connected wherever you go.
Stylish, Powerful, and Affordable
The HONOR X5b Plus combines reliable performance with a sleek design, making it the perfect device for staying connected and productive. Whether you’re streaming, browsing, or catching up with loved ones, this phone has you covered.
The HONOR X5b Plus boasts a 6.56-inch HD+ TFT LCD display with a smooth 90Hz refresh rate and 530 nits of brightness for a vibrant viewing experience. Powered by the MediaTek Helio G36 (12nm) Octa-core CPU, it features 4GB of RAM with HONOR RAM Turbo technology, expandable to an 8GB equivalent, ensuring seamless multitasking. The device offers 128GB of internal storage, expandable up to 1TB via microSD, for all your apps, photos, and files.
For photography enthusiasts, the X5b Plus is equipped with a 50MP AI Ultra-clear main camera and a 5MP selfie camera, delivering sharp and detailed images. It is fueled by a robust 5200mAh battery with 10W wired charging, running on Android 14 with MagicOS 8.0 for a user-friendly experience.
The device supports Dual SIM, 4G LTE, and dual-band Wi-Fi, alongside Bluetooth 5.1 for versatile connectivity. Additional features include a side-mounted fingerprint sensor, face recognition, USB Type-C port, and a 3.5mm headphone jack. With dimensions of 163.85 x 75.75 x 8.7 mm and weighing 194g, the HONOR X5b Plus is available in Midnight Black, and Ocean Blue.
HONOR X5b Plus Made Accessible
Available now with Globe Postpaid GPlan 599, the HONOR X5b Plus ensures affordability without compromising on quality. With just a PHP500 cash out, users can enjoy an enhanced mobile experience at an unbeatable price.
Apply now online at https://bit.ly/Globe_X5bPlus_FB or visit your nearest Globe Store.
For more information about the HONOR X5b Plus, visit: https://bit.ly/Globe_X5bPlus_PR. Stay updated by following HONOR Philippines on Facebook, Instagram, and TikTok.
For more information and exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.
Globe powers a more connected, inclusive, and secure digital future through innovation
Globe continues to shape a connected, inclusive, and secure digital future for Filipinos by driving innovation and implementing purpose-driven programs.
The telco leader is transforming how people work, live, and connect by harnessing technologies like 5G and Artificial Intelligence (AI) to enhance customer service, expand access to essential digital services, and boost operational efficiency.
“Innovation is our engine of growth and how we create value for our customers, partners, and the country. We continuously evolve our technologies and services so every Filipino can thrive in a connected world,” said Darius Delgado, Globe’s chief commercial officer.
AI, in particular, plays a critical role in fueling data-driven personalization. Through tools like SPOT, an AI-powered assistant, and Globe’s contextual engagement capabilities, the company is enhancing its GlobeOne app engagement, increasing top-ups and bill payments, and improving user retention. Programs such as Globe Rewards+, TM FunRewards, and Globe Hangouts have driven monthly engagement up by 1.5 million customers.
Globe has started by equipping its workforce with 329 custom AI co-pilots, resulting in increased productivity and encouraging a more innovative way of working.
These advancements extend to customer-facing services, where AI drives hyper-personalized engagement through tools like “Just For You” targeted ads and GCoach, a digital advisor for wealth management.
Delgado noted that hyper-personalization will remain central to Globe’s customer strategy, setting new standards in engagement and revenue optimization.
Personalized customer experiences have already generated significant business results, including PHP50 million in incremental gross merchandise value (GMV).
Security is equally vital to Globe’s innovation agenda, with advanced anti-fraud systems and industry partnerships in place to protect users across telecom and financial services.
At the same time, Globe ensures that its products meet real customer needs. It harnesses 5G to deliver Fixed Wireless Access, a fiber alternative now available in select cities and soon in hard-to-reach areas, helping expand digital access nationwide.
Moreover, GFiber Prepaid as the fastest growing fiber prepaid brand, has seen 74% quarter-on-quarter growth, a 78% reload rate, and Net Promoter Scores (NPS) closing in on global leaders like Apple and Amazon.
In the B2B space, Globe Business’ “Choose the Courage to Transform” initiative enables organizations to shape their digital strategies with a full suite of services. This campaign also highlights how Globe Business empowers organizations by connecting them to the right people, networks, and ecosystems for sustained growth.
Meanwhile, to create a positive impact, Globe came up with the GoGIVE program, which empowers prepaid users to turn unused data into “hearts” that support projects such as building schools, planting trees, and providing emergency aid via the GlobeOne app.
In addition, Globe has helped block over 216 million spam and scam messages and restricted access to more than 417,000 domains hosting child sexual abuse and exploitation materials. It has also taken a firm stance against non-photographic imagery (NPI) of child abuse.
Campaigns like #MakeITSafePH and #PlayItRight help Globe raise awareness of cybersecurity and digital piracy, empowering Filipinos to stay vigilant online and understand the implications of their digital choices.
Through these innovations and programs, Globe remains committed to its vision to Go Forward Together and bringing digital progress to every Filipino.
To learn more about Globe, visit www.globe.com.ph.
JBL takes you to Tomorrowland — A music experience like no other
JBL has teamed up with Tomorrowland, one of the world’s most celebrated electronic dance music festivals, to deliver an exceptional audio experience. This partnership blends JBL’s legendary sound quality with the magic of Tomorrowland, ensuring every beat is heard and felt.
Tomorrowland Belgium 2025: The Ultimate Line-Up
Tomorrowland Belgium 2025 will take place on July 25-27, marking its 19th edition with the captivating theme ‘Orbyz,’ transforming De Schorre into an icy, mythical universe. Expect mesmerizing performances from world-renowned artists such as Martin Garrix, Solomun, and Fisher. This year’s festival promises an unparalleled musical journey for all attendees.
Limited Edition JBL Flip 7 Tomorrowland Edition
To commemorate the collaboration, JBL and Tomorrowland have launched the limited-edition JBL Flip 7 Tomorrowland Edition. With its sleek design inspired by the festival and powerful JBL sound, this portable speaker brings the energy of Tomorrowland to any setting.
Feel the Tomorrowland vibe with JBL Philippines
Imagine dancing to the beats of world-renowned artists, surrounded by the vibrant energy of Tomorrowland. JBL Philippines is making this dream a reality for music lovers! Experience the thrill of Tomorrowland live on July 25-27, 2025, with an unforgettable trip to the festival.
You could be one step closer to experiencing Tomorrowland live. Four (4) lucky winners, each with a plus one, will get to attend this iconic festival. Visit www.jblpromo.com.ph for full promo details.
This could be your opportunity to be part of an unforgettable music adventure—thanks to JBL Philippines for making it possible!
A Celebration of Music and Innovation
JBL and Tomorrowland’s shared passion for music resonates through this collaboration. Whether you’re dancing at the festival or enjoying a live stream from home, JBL ensures an immersive audio experience. Feel every rhythm and bassline like never before.
Stay tuned for exclusive content, product drops, and exciting experiences as JBL and Tomorrowland redefine the way we experience music.
UPMG inducts officers and board Of directors, recognizes top advertisers
The United Print & Multimedia Group Philippines (UPMG), a progressive organization of print media and publication companies, held its 1st General Membership meeting for year last March 26, 2025 at the Centennial Hall of the Manila Hotel to officially welcome the new UPMG Officers & Board of Directors and at the same time award the Top Advertisers & Ad Agencies for year 2024.
UPMG is composed of publication companies like major dailies, broadsheets, magazines, and tabloids. It advocates safeguarding the interests of Philippine print media by vigorously working towards the standardization of its policies and regulations, values, and ethical practices, especially with the advent of the digital era.
During the event, keynote speaker and inducting officer Senator Grace Poe emphasized the significance of print media in today’s society saying, “Despite the rise of digital media, it is widely agreed that print media remains relevant for several reasons: 1st, its perceived credibility, trust, and reliability; 2nd, its tangibility and the unique physical and lasting experience it offers; and 3rd, its diversity.”
Senator Poe acknowledged print media’s power to combat disinformation and misinformation through its rigorous fact-checking process overseen by the editorial team. It can also reach diverse demographics, including those who may not have access to the internet or have visual impairments.
A NEW ERA of UPMG
During the event, UPMG officially introduced and inducted its new set of Officers & Board of Directors for 2025-2027. They include:
- President: VIVIENNE A. MOTOMAL (Journal Group of Publications)
- Vice-President: ANGEL GUERRERO (Adobo Magazine)
- Corporate Secretary: JEANETTE DOMINGUEZ (BusinessWorld)
- Treasurer: SHERLY BAULA (Chinese Commercial News)
- Auditor: RODA ALONZO-ZABAT (Manila Times)
- P.R.O.: ALDWIN TOLOSA (Business Mirror)
- Head, Credit and Review Board: EVE BACANI (Philippine Daily Inquirer)
- Directors: JONG ARCANO (Philippine Daily Inquirer), EDNA ABONG (Pilipino Star Ngayon & Freeman), CAROL AGABIN (Gadgets Magazine)
As the 5th President of UPMG, Ms. Motomal felt immense pride and gratitude in her newly bestowed position, envisioning a more dynamic and energetic UPMG team to elevate the print industry to new heights.
“I am confident that this 2025-2027 team can revive the glory of print and strengthen its presence in the industry, be it advertising, editorial and readership. For the next two years, this team has envisioned the following: We will continue the partnerships with the different government offices as started by past President Atienza, we shall also continue close coordination and partnerships with the different industry organizations like PANA, 4A’s, ASC and others,” Ms. Motomal remarked.
During her term, Ms. Motomal aims to reach out to the youth to rekindle the passion and interest to read newspapers, magazines and books through print campaigns among others.
THE HEADLINERS 2024 WINNERS
Another highlight of the event was “The Headliners Award,” which recognized the top performing advertisers and Ad agencies who exemplified loyal patronage and continued support in the power of print media.
Leading the roster of top advertisers were: City of Makati, Robinsons Land, BDO, Federal Land, National Grid Corporation of the Philippines, Meralco, Megaworld, Toyota, and Pag-ibig, with SM SUPERMALLS securing the top position among advertisers.
The top advertising Agencies were led by STARCOM, IPG Media Brands, Medialine, PHD, and Astra Media.
SM Supermalls’ vice-president for corporate marketing, Grace Victoria Fornier Magno, thanked UPMG for naming SM Supermalls “The Headliner 2024 Top Advertiser,” emphasizing the enduring value the company places on print media with their long-standing partnerships with publication companies.
“In SM Supermalls, we like to celebrate Filipino culture and connect with our customers and we think that the only media that gives credibility is really print,” Ms. Magno shared, highlighting the crucial role of print media in disseminating information. “It’s a symbol of trust and prestige when you are in a newspaper and on the front page.”
Jace Suzara, group media director-head of constellation of STARCOM, also reiterated the veracity of the medium in providing information, saying: “Print Media nowadays, is a symbol of trust and credibility. At the time when misinformation and digital clutter are pervasive, print remains the beacon of reliability. Print media has not only endured the test of time, but continues to thrive. They continue to provide us with resilience and adaptability.”
He added, “One thing that print offers versus other media is the sensory experience that can only be done by the print medium. The weight of a newspaper, the texture of a magazine, and the vibrant colors of a well-designed advertisement create a connection that goes beyond the screen.